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Volume 6, Issue 12

December 22, 2010

We wish you a very Happy Holiday and a New Year filled with peace and prosperity De notre équipe à vous et à ceux qui vous sont chers, un heureux temps de fêtes, paix et prospérité en cette nouvelle année
The MRIA office will be closed December 24, 2010 – January 3, 2011 Le bureau de l’ARIM sera fermé du 24 décembre 2010 au 3 janvier 2011

MRIA 2011 National Conference - May 29-31, 2011
Kelowna, BC

We are proud to announce that the MRIA 2011 National Conference, "Ripe with Innovation", will be held from May 29-31 in the beautiful city of Kelowna, British Columbia Known for its scenic environment of lakes and mountains, sunshine and fruit, wine, golf and ski hills, the Okanagan is gaining increasing prominence as a centre of incubation for innovative excellence. Visit the Conference website for our Sponsorship, and Tradeshow Opportunities as well as the great things to do in and around Kelowna.

MRIA 2011 Annual General Meeting
Monday, March 28, 2011
6:30 p.m. (local time)
Intercontinental Toronto Yorkville Hotel
220 Bloor St. West, Toronto, Ontario
Click here for details.

MRIA Online Courses Are Finally Here!
MRIA is about to make a major leap forward in its ability to deliver professional development and certification for members! The first two courses offered online are:
201-Marketing Research Design: An Applied Course
202-Questionnaire Design

MRIA Maintenance of Certification Program (MCP) Points System
The purpose of the MCP is to ensure that all holders of the CMRP designation are pursuing continuing professional development. Most, if not all, professions require continuing professional development of their members. Several principles were followed in developing a framework and a process that would enable the MCP points system to be implemented. To read more, click here.

What Gives You An Edge in the Career Race?
The 2010-2011 Course Calendar is now available including webinars recently-launched online courses!

The MRIA Institute for Professional Development has openings for the following positions:
Instructors and CMRE Markers – for more info click here.

Social Media: A Game Changer?
MRIA’s one-day Net Gain 5.0 Social Media Conference will take place Wednesday, January 26, 2011 at St. Andrew’s Club & Conference Centre in downtown Toronto.

The Conference venue has a seating capacity of 150, and this event has SOLD OUT for the last two years - so plan to register quickly and don’t be disappointed.

Workshop - Social Media and Market Research
In this highly interactive, full day workshop on Tuesday January 25, 2010, Ray Poynter will present case studies and examples about the existence and implementation of new tools and techniques from the social media toolbox.

Special Pricing when buying both days – for more info click here.

Holiday Reading

MRIA Online B2B Research Buyer Questions

Improving the Quality of Your Online Research:
Ten Questions to Ask Your Online Survey Provider

GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical. www.greenbookblog.org

People in the News – highlights

MRA Releases Navigation Guide to Social Media Research  "Guide to the Top 16 Social Media Research Questions."

Biometrics and emotion measurement specialist Innerscope Research conducted the first ever biometric monitoring of an audience at an industry conference in real-time, at ANA Creativity Conference.   Brian Levine, a co-founder of Innerscope, will be a speaker at Net Gain 5.0 in Toronto on Jan 26.2011

To read more on these and other announcements, please visit the MRIA website.

Buying, Renewing and Editing Listings for the 2011 Edition of Research Buyer's Guide – Mark your calendars - The renewal process will begin in Q2 2011


Vue Magazine is preparing 10 issues in 2011 and launching a digital version as well – to view a sample click here. For the Media Kit, click here.

Renew your MRIA membership TODAY…!
January 31, 2011 is the deadline to renew your MRIA membership, both Individual and Corporate, and to take advantage of our Group Discount offered to Corporate members.

To process your membership renewal transaction for 2011, please visit the MRIA Portal at www.mriaportal-arimportail.ca.

For more information, contact MRIA at membership@mria-arim.ca

Renouvelez DÈS AUJOURD’HUI votre adhésion à l’ARIM!
Vous avez jusqu’au 31 janvier 2011 pour renouveler votre adhésion à l’ARIM, qu’elle soit individuelle ou corporative, et aussi pour prendre avantage de notre rabais de groupe offert aux membres corporatifs.

Pour renouveler votre adhésion pour l’année 2011, visitez le portail de l’ARIM à www.mriaportal-arimportail.ca/fr .

Pour plus d’information, contactez l’ARIM à membership@mria-arim.ca .

MRIA Advocacy Issues

Interactive Voice Recognition (IVR): The past, the present and into the future...

Date: Friday, January 21, 2011
Presenter: Frank Graves, CMRP, President of EKOS Research Associates

Frank Graves, CMRP, President of EKOS Research Associates, will present a candid and practical review of the use of Interactive Voice Recognition (IVR) in marketing research. He will examine the history and evolution of IVR with a view to considering its strengths and weaknesses, both for the collection of survey data and as an input device to probability panel construction. For more information, please click here.

MRA's CEO Summit
Phoenix, AZ, February 16-18, 2011

MELBOURNE, March 20-22, 2011

AAPOR 66th Annual Conference
Phoenix, Arizona, May 12-15, 2011

MRA Annual Conference
Washington, D.C., June 6-8, 2011

Education Delivered to Your Desk!

Online Courses Are Finally Here!
Complete these Core courses online without having to leave your desk!

201-Marketing Research Design: An Applied Course

202-Questionnaire Design

Last chance to register for these courses!

Registration deadline: Jan. 3
101-Introduction to Marketing Research

Instructor: Nat Stone, IMBA, CMRP/PARM
Course date: January 10 in Ottawa

Registration deadline: Jan. 4
202-Questionnaire Design

Instructor: Jordan A. Levitin, CMRP
Course date: January 11 in Ottawa

Registration deadline: Dec. 22
CMRE Prep Workshop

Instructor: Robert A. G. Wong, MA, MCIP, CMRP, FMRIA
Course date: January 13-14 in Toronto

Take advantage of the Early Bird rates and $ave $100 per course! Register for these courses now to get the Early Bird Discount!

$ave even more! Bundle up for greater discounts when registering for more than 1 course in the same transaction!

Early Bird deadline: Dec. 30
204-Qualitative Marketing Research

Instructor: Tim Mills, CMRP
Course date: January 27 in Ottawa

Early Bird deadline: Jan. 10
203-Marketing Research Statistics & Data Analysis

Instructor: Tom Jopling, MA, CMRP, CME
Course date: February 7-8 in Vancouver

Early Bird deadline: Jan. 10
Moderator Training: Basic

Instructor: Tania Heintzman, CMRP
Course date: February 7-9 in Winnipeg

Review the complete 2010-2011 Education Calendar
Check Out Courses Near You!

2011 Advertising Rates
For more information about deadlines, ad sizes, rates and how to book your ad, please click here.

For our Media Kit, click here.

Budding author? VUE is also considering articles on a wide range of topics for the 10 issues being planned for 2011. Contact Anne Marie Gabriel.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairie
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 19(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Mark Your Calendars

    Workshop: Social Media and Online MR with Ray Poynter- January 25, 2011 - Toronto, ON

    MRIA Net Gain 5.0 - January 26, 2011 - Toronto, ON

    MRA's CEO Summit - February 16-18, 2011 - Phoenix, AZ

    ESOMAR ASIA PACIFIC 2011 - March 20-22, 2011 - Melbourne, Australia

    AAPOR 66th Annual Conference - May 12 - 15, 2011 - Phoenix, Arizona

    2011 MRIA National Conference - May 29 - 31, 2011 - Kelowna, BC

    MRA Annual Conference - June 6-8, 2011 - Washington, D.C.


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