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Volume 1, Issue 16

December 23, 2005

Telemarketing Do-Not-Call Registry Becomes Law
. . . Major Win For Survey Research

by Brendan Wycks, MRIA Executive Director

On November 25, 2005, the Parliament of Canada passed into law Bill C-37, which will lead to the implementation of a national Telemarketing Do-Not-Call Registry by the Canadian Radio-Television and Telecommunications Commission (CRTC).

Seeing the Do-Not-Call legislation proclaimed into law, particularly in its very favourable final form and just before the Government was defeated by an Opposition non-confidence motion, is being celebrated by the Marketing Research and Intelligence Association as a major win for the industry and the Association.

Read the full article on the MRIA website.

2006 Member Dues, Benefits, and Renewal Process: Compelling Incentives For Corporate Membership

By Ellie Sykes, VP, Membership

MRIA's 2006 membership renewal process is getting underway, with members due to receive their renewal packages in the mail at the end of December. The deadline for return of completed renewal forms and member dues payments, to avoid interruption of member services and benefits, is January 31, 2006.

As MRIA enters its second year, evolves in its membership structure, and strengthens its value proposition for each class of members, several new developments will be apparent at membership renewal time, as follows:

  • The Board of Directors has set the Individual, Basic Corporate Research Agency, and Corporate Research User membership dues for 2006 at $300.

Equalizing the dues for these three membership classes is designed to create a built-in, automatic incentive for Individual Members who are principals or senior employees at Research Supplier or Research User organizations not yet Corporate Members of MRIA to arrange for their companies to become a Corporate Research Agency or Corporate Research User member of the Association.  Thereby, their organizations will become eligible to take advantage, at no additional cost, of a range of member benefits available only to Corporate Research Agency and Corporate Research User members of the Association.

Significantly increasing the number of Corporate Members of MRIA, both Suppliers and Users of research, will add weight and clout to MRIA's advocacy and government relations efforts on Parliament Hill and elsewhere, and strengthen our influence when the Association speaks as the single, authoritative voice of the marketing and survey research and intelligence industry.

  • Three of the four very attractively-priced insurance coverages available under MRIA's just-launched Member Group Insurance Programs will be available only to Corporate Research Agency and Corporate Research User members of the Association: Professional Liability/Errors & Omissions Insurance; an Office Insurance Package; and a Group Benefits Plan. (The group Home and Auto Insurance Program will be available to all Individual Members of the Association and their immediate family members.)
  • Beginning with the 2006 edition of the Research Buyer's Guide, only Corporate Members of the Association will be eligible to advertise or list in this respected industry source book.
  • To make it as easy as possible for all Corporate Members of the Association to take advantage of MRIA's sliding scale discounts for multiple Individual Members from the same Corporate Member of the Association, a single 2006 membership renewal package will be sent to the Designated Voting Representative of each Corporate Member, containing all of the renewal forms for the Individual Members of MRIA with his/her organization.

To read more, click here.

MRIA National Board Nominations Close Today

This is the opportunity for all members-in-good-standing to elect their National MRIA Board representatives.

In accordance with MRIA's Bylaws, an election for the Association's 2006-07 National Board of Directors will take place by secret ballot, through regular or electronic mail, from January 9 to February 17, 2006. The new Board of Directors will take office in conjunction with the Association's Annual General Meeting on March 31, 2006 in Toronto.

The Nominating Committee is currently seeking nominations for each of the Board positions outlined on the MRIA web site, where a Board Nomination Form is also available. Each nominee's form must be (i) signed by three other members-in-good-standing of the Association who are not members of the Nominating Committee; and (ii) signed by the nominee, to indicate acceptance of the nomination. The deadline for submission of completed Nomination Forms is Friday, December 23, 2005 at 5 p.m. Eastern Standard Time.

For further information, click here.

Final Opportunity For CMRP Grandparenting: December 31 Deadline Fast Approaching

By Tracy Bowman, VP, Education

In the interests of promoting the fact that MRIA has taken ownership of the Certified Marketing Research Professional designation post-merger, and will continue to maintain, enhance, and champion the designation as a prestigious certification for industry professionals, the MRIA Board of Directors has decided to create one final window of opportunity for qualified candidates to apply to be "Grandparented" to the CMRP, subject to certain conditions. Please visit the MRIA website for details and to access the application form.

MRIA's first Business Intelligence Conference was a Great Success!

Experts, expertise and inspiration converged at the first national conference on Business Intelligence, and fostered lively dialogue and discussion. Participants came from all parts of the BI mosaic, and most found that their BI window was widened by the information exchanges. The need for comprehensive, enterprise wide business intelligence - a combination of information, tools, techniques, strategy, experience and savvy - is obvious, and the participants and speakers at the conference came to the event with that conviction, but with very different perspectives. How to get to a flourishing intelligence world, and what elements are key, were left for most to chew on.

Visit the Business Intelligence Conference website today, to review the photographs and presentations of this successful event.

Advanced Half Day Seminars:
Based on member feedback, we are excited to offer our new line of Seminars that are intended for members who may already hold the CMRP designation, or the otherwise more advanced research and intelligence professional, as continuing education opportunities. These seminars presume familiarity with all of the basic techniques of marketing research and are not intended for the beginner. We have three more of these Seminars planned:

Upcoming Courses:
Book these courses now and save $50!
Dec. 22: Measuring Customer Satisfaction, Loyalty & Retention (Vancouver, Jan. 12)
Dec. 23: Measuring Customer Satisfaction: Advanced Analytical Techniques (Vancouver, Jan. 13)
Dec. 30: Website Usability for Marketing Research Professionals (Toronto, Jan. 20)
Jan 3: Measuring Customer Satisfaction, Loyalty & Retention (Toronto, Jan. 24)
Jan 4: Measuring Customer Satisfaction: Advanced Analytical Techniques (Toronto, Jan. 25)
Jan 6: Product Usability Research (Ottawa, Jan. 27)
Jan 9: Ethical Issues and Privacy in Marketing Research (Toronto, Jan. 30)
For the complete 2005-2006 Course Program,  visit the Education website.

Nominating Committee Seeks Portfolio Chair Candidate Recommendations

By Brendan Wycks, Executive Director

The MRIA Nominating Committee is seeking recommendations of candidates, who must be members-in-good-standing, for the Association's 2006 -07 Portfolio Chair leadership positions.

Portfolio Chairs are not elected by the membership-at-large, but rather will be either (i) elected by the Board of their respective Council or Affinity Division of the Association; or (ii) appointed by the 2006-07 MRIA Board of Directors at its first meeting, having the benefit of the Nominating Committee's recommendations.

The Portfolio leaders to be elected by their respective Boards are the Chairs of the Research Agency Council, the Research User Council, the Chapter Council, the Qualitative Research Division, and the Business-to-Business Division.

The Portfolio leaders to be appointed by the MRIA Board of Directors are the Chairs of the Communications, Education, Industry & Government Relations, Membership, Publications, and Standards Committees.

Click here to view MRIA Portfolio Chair Position Descriptions and to access a Portfolio Chair Recommendation Form.

The deadline for submission of completed Portfolio Chair Recommendation Forms is Friday, February 10, 2006 at 5 p.m. Eastern Standard Time.

For further information, contact MRIA Executive Director Brendan Wycks at (905) 337-3550 or bwycks@mria-arim.ca.

Write articles for Vue Magazine

By Stuart Hemerling, Editor-in-Chief, Vue Magazine

We encourage all VUE readers to submit articles, letters and ideas. Please e-mail VUE Editor Stuart Hemerling at shemerling@prophis.com, indicating the topic on which you are interested in sharing your views or experience. Submissions should be between 600 and 1,200 words in length and should focus on topics relevant to the market research and intelligence industry in Canada.

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our March 2006 edition. The article submission deadline is January 20th, 2006.

Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
January 25 for the March 2006 issue
February 24 for the April 2006 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

See the MRIA Headline News and Calendar of Events for upcoming events as soon as they're posted!

  • Ottawa
  • Toronto
  • Alberta
  • Québec
  • Ottawa Chapter News

    Join the MRIA Ottawa chapter on Thursday, January 19 at 12:00 p.m. as we welcome Stephen Kiar, President, Phoenix Strategic Perspectives Inc. Stephen Kiar will present key findings from this fall's survey Corporate Connection, a comprehensive survey of CEOs and senior executives, which focuses on productivity issues, government priorities and performance, the impact of rising oil prices, Katrina and other events on business operations, Canada-U.S. relations, and telecommunications issues, including the federal government Telecommunications Policy Review Panel. Do not miss this lunch presentation, for more details visit the Ottawa Chapter website.

    Keith Neuman, Vice President, Public Affairs of Environics, presented a unique social values research model that was developed in the 1970s and is now in use in more than 20 countries around the world, including Canada and the U.S. Too see the presentation given on November 24 visit the Ottawa Chapter website.

    Toronto Chapter News

    Please join us on January 25, 2006 for our Toronto Chapter Speaker Event: Research in the Drivers Seat: The Role of Market Research in Building Marketing Dashboards, with Special Guest Speaker: Alan C. Middleton. PhD. Executive Director, Schulich Executive Education Centre (SEEC), Assistant Professor of Marketing, Schulich School of Business, York University.

    Location: Toronto - Marriott Bloor Yorkville, 90 Bloor St. East

  • $50 Members
  • $70 Non-Members
  • $25 Students

    For complete details and to register, visit the Toronto Chapter website.

  • Alberta Chapter News

    Please join us on January 31, 2006 for our Alberta Chapter Education Workshop: B2B vs B2C Vive la Difference, with Bob Inglis, President of Technalysis Inc. and Co-Chair of the MRIA Business-to-Business Research Division.

    Many clients require business-to business research. The B2B vs B2C Vive la Difference workshop details how to adjust quantitative and qualitative techniques from business-to-consumer to business-to-business research.

    Location: estyle Research, 520 - 1011 1st St SW Calgary

  • $179 Members
  • $199 Non-Members

    For complete details and to register, visit the Alberta Chapter website.

  • Québec Chapter News

    Présentations des événements passés: Le 15 december 2005 - Présenté par François Chalot, Conseiller, CAA-Québec

    Dans le cadre de ce souper conférence de Noël, l'ARIM vous propose : L'enjeu démographique au Québec (Powerpoint)

    B2B Learning Series

    Tuesday, January 24, 2006

    2003 and 2004 were years for "sitting on the sidelines" - B2B marketers focused internally on themselves and accountability to current customers. In 2005, B2B marketers became less "reactive" and more "proactive" - and began to focus on customer acquisition and seeking new markets. For 2006 the focus will be on "tactical" marketing to encourage "corporate growth". For more details about this event an the TOP TEN B2B MARKETING TRENDS, visit the B2B website.

    As usual, this session will be held in the Duke of Westminster Pub on the Adelaide Street side of First Canadian Place, starting at 6:00 pm.

  • MRIA members: $7.00 pre-registered or $10.00 at the door
  • MRIA non-members: $10.00 pre-registered or $15.00 at the door

    To register, call Branka Nikolovski at Maritz Research, 416-922-1140 extension 125, or e-mail her at branka.nikolovski@maritz.com.

  • 2006 Research Buyer's Guide: New Policy

    MRIA's new policy is that only Corporate Members of the Association may list in the Research Buyer's Guide, beginning with the 2006 edition. Non-Corporate Member advertisers in the 2005 version will still have access to our on-line system to make modifications to the on-line version of their listings between November 2005 and June 2006 (until the 2006 edition of the Guide is published). For complete information and deadlines, visit the MRIA website.

    For details on becoming a Corporate Member of the Association, please visit the Join MRIA section of the web site.

    Career Opportunities

    Need a Career Change?
    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 6(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Please visit our website for information on PULSE sponsorship opportunities.

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