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Volume 4, Issue 9

December 16, 2008

HOLIDAY Hours and Closing
The MRIA office will be closed at Noon on Tuesday December 23, and reopen on Monday January 05, 2009. We wish you and yours a very happy holiday season and much success in 2009!

New MRIA Strategic Plan Provides Rudder in Stormy Seas
A new MRIA Strategic Plan, 2009-2011 was approved by the National Board of Directors in October. The Plan builds upon the foundation of MRIA’s first Strategic Plan, 2005-08 and the Association’s successes over the past four years.

But it also steers us toward some exciting new opportunities, namely four Strategic Goals that have their roots in a new MRIA Vision Statement and an updated MRIA Mission Statement.

The new MRIA Strategic Plan, 2009-2011 can be viewed on the Members Only section of our web site. Please take the time to scan the new Strategic Plan and gain an appreciation of what you’re Association will be up to, over the next three years, on your behalf. And to consider how you might support and/or get involved in our strategic initiatives.

And speaking of member support and involvement, thank you to the several hundred members who took the time to provide input into the development of the new Strategic Plan, through the online survey we hosted in late 2007. Your input played an influential role in the deliberations that produced the new Strategic Plan.

To read more, click here.

NetGain 3.0 - Online Research: Have we reached a Tipping Point?
Join in on our discussion of the current and future state of online research in Canada on Wednesday, January 28, 2009 at the St. Andrew's Club and Conference Centre in Toronto. The Forum will feature keynote addresses from internationally renowned industry leaders sharing with us their visions of online research for today, tomorrow, and beyond. Click here for complete details.

MRIA National Conference 2009: Call for Presentations
A great city, great learning, and great networking and business development opportunities. Get "In Tune" at an event you won't want to miss. Block these dates: Sunday, May 24 to Tuesday, May 26 for MRIA's 2009 National Conference at the Hyatt Regency Hotel in the happening city of Montreal.

The Conference Planning Committee, headed by Maxime Bourbonnais of MBA Recherche in Montreal, plans to offer a number of streams with concurrent sessions intended to encourage people to open their minds to new potentials in the industry, which can provide solid research results. We hope you will be interested in sharing some of your insights and case studies with others in the industry to stimulate more creative approaches and insights to research. Submission Deadline for your presentation proposal - January 9, 2009. Click here for complete details.

Conférence nationale de l'ARIM en 2009 : Appel d'exposés
Une super ville, un super contenu et de super opportunités de réseautage et de développement d’affaires. Soyez « En Accord » avec les nouvelles tendances de l’industrie en participant à cet événement que vous ne voudrez pas manquer. Réservez ces dates : du dimanche 24 mai au mardi 26 mai 2009, la conférence annuelle de l’ARIM aura lieu à l'hôtel Hyatt Regency dans l’effervescente ville de Montréal.

Le comité de la conférence, présidé par Maxime Bourbonnais de MBA Recherche à Montréal, a l’intention d’offrir plusieurs volets comprenant des séances simultanées visant à encourager les participants à s’ouvrir aux nouvelles possibilités de l’industrie qui peuvent offrir des résultats de recherche solides. Nous espérons que vous serez intéressé(e) à partager certaines de vos perspectives et de vos études de cas avec d’autres intervenants de l’industrie afin de stimuler des approches et des perspectives plus créatives dans le domaine de la recherche. Date limite pour présenter sa proposition – le 9 janvier 2009. Cliquez ici pour les détails complets.

You can now join or renew your membership for
2009 in the MRIA Portal
The deadline to renew your MRIA membership is January 31, 2009. For more information on MRIA Membership dues and fees:
• for Individual members: click here.
• for Corporate members: click here.

Il est maintenant possible d’adhérer et de renouveler votre adhésion pour 2009 dans le portail de l’ARIM
La date limite pour renouveler votre adhésion à l’ARIM est le 30 janvier 2009. Pour plus d’information sur les cotisations et frais d’adhésion de l’ARIM :
• pour les membres individuels, cliquez ici
• pour les membres corporatifs, cliquez ici

The advisory panel on online public opinion survey quality, final report
The Department of Public Works and Government Services Canada (PWGSC) required a panel composed of practitioners, methodologists and scholars with a high degree of expertise in the field from the private sector, the academic sector, Statistics Canada and Government of Canada departments and agencies that conduct public opinion research to advise on standards and guidelines for public opinion surveys conducted online. Click here for information on how to access the report (Members Only).

Audio Recordings of DNCL Teleconferences now available for MRIA Members
Canada’s National Do Not Call List (DNCL) launched on Tuesday, September 30, 2008, and calls made for survey and public opinion research are fully exempt. MRIA has teamed up with the CRTC which offered two teleconference presentations on November 12 and 14, 2008, exclusively for MRIA members, about Post-Launch Developments and Key Insights For Survey Research Companies. The audio recordings of these teleconferences are available here: [English], [Français].

2008 2nd Annual - "Qual in the Fall" - A Great Success!
The Qualitative Research Division (QRD) Board wants to thank everyone who came out to the “Qual in the Fall’ on Friday, November 28th in Toronto. This sold out event was the second of its kind, providing a forum where qualitative practitioners, suppliers and buyers could gather to share experiences and ideas. We would like to thank all of our speakers for making our event successful. Special thanks go to Consumer Vision for hosting this event, to Open Minds Research Solutions for providing ‘food for energy’ and Research Resource and the MRIA office for the event administration and logistics. Click here for complete details.

Business Intelligence for the rest of us

Monday, January 19, 2009; 6:00 PM
Scallywags, 11 St.Clair Avenue West, 2nd floor

Author and consultant Ulla de Stricker will offer an overview of what Business Intelligence is and how it is linked to market research, competitor intelligence, knowledge management, etc. Ulla wowed MRIA's 2005 BI Conference attendees with her presentation on the culture of business intelligence, and was invited back for the 2nd BI conference the following year. She has also written two articles on the topic for MRIA, with a third to be published in an upcoming issue of Vue. Click here for complete details and to register.

JIM GREGORY, PRESIDENT OF COREBRAND and author of “The Hidden Wealth of B2B Brands”


A “live” webinar featuring Jim Gregory, founder and CEO of CoreBrand, a global brand strategy and communications firm specializing in brand consulting and measuring the value and leverage available in 1200 of the world's best corporate brands. We view each corporate branding assignment as a journey of intelligence gathering. Among the tools Jim Gregory has developed includes the Brand Power Ranking and the Corporate Branding Index – the latter is a research vehicle that has continuously tracked the performance of over 1200 publicly traded companies in 49 industries. Click here for complete details and to register.

Mark your Calendars

2009 Ad Pricing Now Available Online!

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our March 2009 issue. The article submission deadline is January 10, 2009.

Jan. 24 for March 2009 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

Benefit from the Early Bird Discount for these courses:

Early Bird deadline: Dec. 18
201-Questionnaire Design

Instructor: Jordan Levitin, CMRP
Course date: January 15 in Vancouver

Early Bird deadline: Dec. 18
Communicating Research Results with High Impact Graphs

Instructor: Chuck Chakrapani, MA, MSc, PhD, CIM, FSS, CMRP
Course date: January 15 in Toronto

Early Bird deadline: Dec. 19
Semiotics, Introduction: How Symbols, Packaging & Advertising Communicate

Instructor: Charles Leech, PhD
Course date: January 16 in Toronto

Early Bird deadline: Dec. 29
201-Questionnaire Design

Instructor: Jordan Levitin, CMRP
Course date: January 22 in Toronto

Early Bird deadline: Dec. 29
303-Market Intelligence

Instructor: C. Gail Tibbo, MBA, CMRP, CME
Course date: January 23 in Ottawa

Early Bird deadline: Jan. 5
202-Qualitative Marketing Research

Instructor: Tim Mills, CMRP
Course date: January 29 in Toronto

Early Bird deadline: Jan. 5
403-Advanced Qualitative Marketing Research Techniques

Instructor: Tim Mills, CMRP
Course date: January 30 in Toronto


  • Click here for more information on the changes made to our new Institute for Professional Development
  • For the complete list of Core courses offered, click here
  • For the complete list of Professional Development courses offered, click here
To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 7(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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