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Volume 5, Issue 8

November 24, 2009

Nouveau de l'ARIM:
l'examen pour l'accréditation PARM (CMRP) est offert en français à Montréal le 29 janvier 2010 !
En acquérant une désignation de PARM:

  • Vous confirmerez votre compétence générale et votre maîtrise des connaissances théoriques et pratiques, permettant ainsi de maximiser votre valeur aux yeux de votre employeur et de vos clients;
  • Vous vous démarquerez en vue d'un avancement de carrière et d'une rémunération plus avantageuse;
  • Vous démontrerez votre engagement à maintenir votre développement professionnel, à respecter et à appliquer les plus hauts standards d'éthique professionnelle.

Pour plus d’information sur l’Examen EARM (CMRE), cliquez ici.

Get Your CMRP Designation!
By achieving a CMRP designation you:

  • Confirm your broad competency and mastery of theoretical and practical knowledge required to maximize value to your organization and clients;
  • Better position yourself for career advancement and greater earning power;
  • Demonstrate your commitment to continued professional development and to upholding the highest level of professional ethical standards.

The CMRP can be obtained by writing the Comprehensive Marketing Research Exam (CMRE). The next CMRE will be held on January 29, 2010. Apply now!

    2009-2010 Course Calendar
  Online Webinars

Breaking News! 2010 MRIA Membership Opportunities!

  • MRIA membership dues and fees remain unchanged for 2010
  • Membership Promotion: new members joining MRIA in December can take advantage of our “13 months for the price of 12” Special Offer (membership valid until December 31, 2010).
  • The deadline to renew your MRIA membership is February 1, 2010.

New Member and Renewal Membership processing is now OPEN through the MRIA Portal. For more information on MRIA dues and fees: for Individual members, click here and for Corporate members, click here. To join or renew your MRIA membership in the MRIA Portal, click here.

Bonnes nouvelles -- Adhésion à l’ARIM pour 2010!

  • La cotisation et les frais d’adhésion à l’ARIM ne sont pas augmentés en 2010.
  • Promotion d’adhésion : les nouveaux membres adhérant à l’ARIM en decembre bénéficieront de 13 mois d’adhésion pour le prix de 12 (adhésion valide jusqu’au 31 décembre 2010).
  • La date limite pour renouveler votre adhésion à l’ARIM est le 1ier février 2010.

Il est maintenant possible d’adhérer et de renouveler votre adhésion dans le portail de l’ARIM. Pour plus d’information sur la cotisation et les frais d’adhésion à l’ARIM : pour les membres individuels, cliquez ici et pour les membres corporatifs, cliquez ici. Pour adhérer à l’ARIM ou pour renouveler votre adhésion, visitez le portail de l’ARIM.

2009 Research Buyer's Guide - online edition now open for new listings!
Missed the 2009 print edition, which was delivered to all members free of charge in October? It is now possible to subscribe online so that web visitors can locate your company's offerings. This will also ensure your place in the 2010 edition (for all corporate members in good standing). For more information, visit the MRIA website.

Will you be Vue’d in 2010? Vue Magazine is the definitive voice of Marketing Research professionals in Canada. Reach nearly 2,000 readers through our monthly publication. Prices and discounts for 2010 will be posted to the website later this month – visit our website or email amgabriel@mria-arim.ca.

2010 Burns “Bud” Roper Fellow Awards
The Burns "Bud" Roper AAPOR Fellow Award is intended to help people working in survey research or public opinion research and who are in early stages of their careers to attend the annual AAPOR conference and participate in short courses. The Bud Roper Fund will award up to $700 for conference-related expenses to individuals who wish to attend and up to $300 to those who wish to participate in short courses offered at the conference. Individuals may apply for conference attendance, short course participation, or both. Deadline for submissions is 5:00pm (PST) on Friday February 19, 2010. For more information visit the AAPOR website.

Call for Speakers - ASIA PACIFIC 2010 Conference
ESOMAR would like to hear from as many countries as possible around the region and around the world for its ASIA PACIFIC 2010 Conference in Bangkok / 25 - 27 APRIL. Whether you have a local, regional or international story to tell, best practice to share or a warning about possible challenges, we would ask you to submit. For complete details, visit the ESOMAR website. To make the sessions as lively as possible, ESOMAR is also encouraging any ideas for new formats of presentations, discussion sessions and debates. Please send outlines of papers to conference@esomar.org. Deadline for outlines: 27 November 2009.

A Great Success!

2009 QRD Conference was definitely a success and we thank all Sponsors, Speakers and Delegates for their support! Speaker presentations will be made available online and delegates will receive access information by email within 2 weeks. A survey will also be distributed.

NetGain 4Social Media and Online panels
How Linked in Are You?

Join us in Toronto on January 27, 2010, for an opportunity to hear, live and in person,

For more information on Sponsorship, Registration, Airline and Accommodation offers, please visit the Net Gain website

Join our LinkedIn Group.

Logo2010 Conference & 50th Anniversary Celebration

Call for Speakers and Presentations
We are inviting you to be a part of the 2010 MRIA Conference in Toronto by submitting a proposal to lead a 45-minute session consisting of a 30-minute presentation followed by 15 minutes of open discussion. For complete details visit the Conference 2010 website. Submission Deadline: November 27, 2009.

Sponsorship Opportunities
It is anticipated that the 2010 MRIA Conference will attract almost double the average attendance at this annual event, so you can expect to find more than 600 decision-makers and senior- to mid-level staff of marketing research buyers and suppliers at the conference. Our sponsorship prospectus provides you with an opportunity to sponsor a component of the conference that best suits your individual marketing and sponsorship strategies. For complete details visit the Conference 2010 website.

B2B Mystery Shopping – the Next Frontier in CI

When: Monday, January 18, 2010, 6:00 PM
Speaker: David Lithwick, Market Alert

David Lithwick will be speaking on how competitive intelligence and mystery shopping have evolved in Canada over the past 5 years and where he sees developments going in the next 5 years. David will touch on training, ethics, merging of CI with mystery shopping and traditional market research, the demand for systems to prevent sensitive information from being leaked from one’s own company, and expanding skills that market research professionals will need to keep up with the demands in intelligence gathering.

David Lithwick is an MRIA education instructor and columnist, with 25 years of experience in competitive intelligence and mystery shopping. Click here for complete details and to register.

Privacy Issues When Conducting Research in the Web 2.0 World
Join us November 25 in Edmonton or November 26 in Calgary for an enlightening talk by David Stark, CIPP, President, MRIA on privacy issues and their impact on market research. This presentation will also cover current MRIA initiatives, including the association's legal opinion on digital fingerprinting, and a meeting with The Canadian Press about margin of error and other topics regarding the reporting of survey research. For complete details, and to register, click here.

The Alberta Chapter has planned an exciting year of courses and events taking place in both Edmonton and Calgary. For more information, please visit the Alberta Chapter website.

We Know What You're Thinking: Charting the Sea of Knowledge that We Call Marketing Research and Making Sense of It All
The anonymity of a phone line is the secret to success for Darrell Bricker and John Wright of Ipsos Reid. Bricker and Wright’s accuracy in gathering people’s thoughts and predicting trends makes the company the go-to source for almost everyone seeking answers to strange but intriguing questions. Date: November 26, 2009. Location: The Sheraton Hotel. For more information, please click here.

Toronto Chapter 2009 Holiday Party
It’s that time of year to celebrate the season!
Join your fellow researchers on Wednesday December 2, 2009 for a cup of cheer and good networking, a mouth-watering sit-down dinner followed by spherical fun!

We sold out completely last year, so this year we have selected a much bigger venue! Registration Deadline: Sunday, November 29, 2009. For more information, to register, and for Sponsorship Opportunities, visit the Toronto Chapter website.

Alberta Chapter Season Holiday Party
Join us on Thursday, December 10, 2009, for a fun and interactive three-part luncheon with Transcend Coffee. The first part will include a brief overview of the methods used to develop the Transcend Coffee name, brand and logo. The second part involves a discussion of how Transcend evaluates coffees from around the world and determines which are the best of the best and worth importing and roasting. Then, the real fun begins as we embark on a Christmas coffee tasting, where we will taste, evaluate, and discuss two very different and flavorful coffees roasted by Transcend Coffee. For more information and to register, visit the Alberta Chapter website.

Last chance to register for these courses!

Last chance to register for these courses and SAVE $100!

FREE 1 Hour Online Webinars!
For more info, click here

Get Ready for Your 2010 CMRE!
CMRE Prep Workshops available
in these cities:
• Vancouver – January 8-9
• Toronto – January 15-16
For more info, click here

Préparez-vous pour l’Examen!
Atelier de préparation à l’EARM:
Cet atelier se tiendra en français à Montréal les 11 et 12 janvier
Ne le manquez pas… votre préparation s’en portera mieux… évitez le stress!
Pour plus d’information, cliquez ici

December 1 for the January 2010 issue.

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairie
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 6(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Mark Your Calendars

    MRIA 2010 Net Gain 4.0 Conference - January 27, 2010 - Toronto, Ontario

    MRIA B2B Division Learning Series - January 18, 2009 - Toronto, Ontario

    ASIA PACIFIC 2010 - April 25-27, Bangkok, Thailand

    Worldwide Conference on Qualitative Research - May 19-20 - Prague, Czech Republic

    2010 MRIA National Conference & Awards Gala - May 30 - June 2, 2010 - Toronto, Ontario

    MRIA Office -
    Holiday Schedule
    The office will be closed from the morning of December 24 until 8 a.m. on Monday, January 4, 2010.

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