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Volume 3, Issue 19

November 23 , 2007

2008 Membership Renewal Processing through the MRIA Portal is now OPEN

The deadline to renew your MRIA membership is January 31, 2008. For more information on MRIA Membership dues and fees:
for Individual members: click here.
for Corporate members: click here.

Congratulations to MRIA's new CMRPs for 2007!

The Board of Directors of the Marketing Research and Intelligence Association congratulates the following members-in-good-standing who have been awarded MRIA's prestigious Certified Marketing Research Professional (CMRP) designation:

Richard Hobbs, CMRP, Vice President, POLLARA
Andrew Spicer, CMRP
, Vice President, QRI International
Cathy Whitehead McIntyre
, CMRP, Principal, Strategic Initiatives Inc.

For a complete list of CMRP Designates, click here.

2008 National Conference: “Open Skies, Open Minds”
Winnipeg May 25 – 28, 2008

Call for Presentations: for details on the Conference, preferred topics, deadlines, etc. , click here.

Visit www.mria-arim.ca in December for more information on this exciting, not-to-be-missed event.

VoxPop – On November 19, MRIA released the second in a series of press releases

VoxPopTelemarketing survey scams widespread, VoxPop survey finds
[ View article ]

Connaissance du registre d’abonnés auto-exclus plus faible au Québec selon le sondage VoxPop
[ Article de vue ] lire au complet

This Release, based on the same August survey of 1,531 Canadians, focuses on fraudulent Mugging and Sugging by telemarketers, and what Canadians can and should do to protect themselves. Pick up has been brisk and we provide some helpful links online, both for the media as well as consumers.

Vue 2008 – get the coverage your company deserves

Vue has grown rapidly, since the early days of Imprint and we have even bigger ideas for 2008, with special themes (VoxPop, HR and Quebec) and a new editorial team with Stephen Popiel as Editor in Chief and Anne Marie Gabriel as Managing Editor within MRIA. Barb Justason continues as Publications Chair and we offer sincere thanks to Stuart Hemerling for his 2 years of editorship, which helped grow Vue into the well-read publication it is today. A warm thanks to the authors, regular columnists and advertisers who contributed to Vue’s success in 2007. We welcome feedback and inquiries from members who wish to contribute or advertise in 2008. FOR MORE INFO CLICK HERE.

Will you be Vue’d in 2008?

L'Association de la recherche et de l’intelligence marketing (ARIM) et Sobeys-Québec vous invitent à rencontrer la relève en recherche marketing et profiter de cette soirée pour réseauter avec la communauté de la recherche marketing du Québec.

Special Guest Speaker:
Barry Watson, PhD, CMRP
MRIA National President
“The Story So Far and the Story Still to Be Written:
The Remarkable Quest of MRIA and Its Members”

For complete details and to register, click here.

MRIA Toronto Chapter 2007 Holiday Party

  • Date: Tuesday, December 4th, 2007
  • Place: Archeo Restaurant, The Distillery District, 55 Mill Street
  • Time: Cocktails at 6pm, Dinner at 7:30 pm

For details & to register, click here.

For: Upcoming Qualitative Conference Entitled:
Exploding Paradigms: Rethinking Traditional Approaches and Patterns

Friday, February 22nd, 2008 in Toronto.

This year, the QRD sets out to stretch the boundaries of our industry to dig deep into the current challenges that we as, recruiters, research buyers and suppliers, are faced with on an ongoing basis. The goal is not only to expose and discuss these challenges but also to look at them from a different perspective. By shedding new light on traditional ways of doing, borrowing from different areas and questioning innovation, we will be Exploding Paradigms to provide meaningful, thought-provoking insights. The deadline for applications is December 12th, 2007. More information on this event as it is organized, will be available on MRIA’s website.

ESOMAR World Research Conference
Mexico City / 11 - 14 May 2008

In the Global Market Research Industry, Latin America is the fastest growing region, punching well above US$1 billion. The region is becoming a protagonist in the centre of the globalization process. We are witnessing a new paradigm: Latin America with all its idiosyncrasies and ambiguities is going through a mind shift where success is considered a real possibility.

Our Conference in Mexico City will explore this paradigm shift from three angles: Globalization as a reality - Localization as an opportunity; Thriving in the paradox; Catching up with innovation.

Ideas for papers, presentations, creative concepts and innovation rising from this region are now welcomed. Deadline: 7 December
LATIN AMERICA 2008 - Topics & Guidelines

63rd AAPOR (American Association for Public Opinion Research) conference, May 15-18, 2008
The conference will bring together almost a thousand of the country's leading public opinion research scientists to discuss and analyze the latest research on public opinion and survey methodology, theory, and results.

This year's conference is being held in the fascinating City of New Orleans -- a fitting location given the theme of the Conference: "Polls for the Public Good ". The city will provide an important case study for conference sessions and speakers who will focus on the ways in which public opinion research since Hurricane Katrina has -- and can continue to be -- used "...for the public good".

Plus, of course, New Orleans provides a setting for the AAPOR conference that is unique in the United States -- with the French Quarter, Jackson Square, Mississippi River, and historical sights all within walking distance of the conference hotel.

Call for Presentations will be available in October 2007. Registration begins February 1, 2008. For details, visit the AAPOR website.

Mark your Calendars
Qualitative Conference - February 22, 2008
AAPOR 63rd Conference – May 15-18, 2008
ESOMAR World Research Conference – May 11-14, 2008
MRIA National Conference in Winnipeg - May 25 - 28, 2008

2007 Research Buyer’s Guide


Online version – web statistics for October 2007: 4,316 page views, an average of 47 visits per day, 227 visit more than once. To search, click here. To get listed, click here.

2008 Ad Pricing Now Available Online!

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our February 2008 issue. The article submission deadline is December 14, 2007.

Nov. 26 for the Jan. 2008 issue

Dec. 20 for the Feb. 2008 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.


Last chance to register for this course:

Registration deadline: Nov. 28
Market Segmentation Research

Instructor: Chuck Chakrapani, CMRP
Course date: Dec. 6 in Edmonton

Registration deadline: Nov. 29
Communicating Research Results with High Impact Graphs

Instructor: Chuck Chakrapani, CMRP
Course date: Dec. 7 in Vancouver

Benefit from the Early Bird Discount for these courses:

Early Bird deadline: Dec. 13
Advanced Techniques of Marketing Research

Instructor: Chuck Chakrapani, CMRP
Course date: Jan. 10-11 in Toronto

Early Bird deadline: Dec. 21
Semiotics, Introduction: How Symbols, Packaging, & Advertising Communicate

Instructor: Charles Leech
Course date: Jan. 18 in Toronto

Click here for the complete course calendar.

For more information on the MRIA School of Marketing Research Certificate Program leading to the Certified Marketing Research Professional (CMRP) designation, click here.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Request for Proposal (RFP)

    The Request for Proposal section is a service to MRIA members. If your organization is seeking a qualified marketing research company to look after your research project, this is the perfect vehicle to invite proposals. For more information, click here.

    There are currently 2(!) exciting RFP available for members to view online.

    Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 16(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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