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Volume 5, Issue 7

November 2, 2009

Congratulations to the New CMRPs of 2009!
MRIA extends hearty congratulations to the following members who have earned the coveted Certified Marketing Research Professional (CMRP) designation by writing and passing this year’s Certified Marketing Research Exam (CMRE). To view the list of new CMRPs, visit the MRIA website. To view the 2010 CMRE exam dates (offered in both official languages) click here.

Breaking News! 2010 MRIA Membership Opportunities!

  • MRIA membership dues and fees remain unchanged for 2010
  • Membership Promotion: new members joining MRIA in November can take advantage of our “14 months for the price of 12” Special Offer (membership valid until December 31, 2010).
  • The deadline to renew your MRIA membership is February 1, 2010.

New Member and Renewal Membership processing is now OPEN through the MRIA Portal
For more information on MRIA dues and fees: for Individual members, click here and for Corporate members, click here. To join or renew your MRIA membership in the MRIA Portal, click here.

Bonnes nouvelles -- Adhésion à l’ARIM pour 2010!

  • La cotisation et les frais d’adhésion à l’ARIM ne sont pas augmentés en 2010.
  • Promotion d’adhésion : les nouveaux membres adhérant à l’ARIM en novembre bénéficieront de 14 mois d’adhésion pour le prix de 12 (adhésion valide jusqu’au 31 décembre 2010).
  • La date limite pour renouveler votre adhésion à l’ARIM est le 1ier février 2010.

Il est maintenant possible d’adhérer et de renouveler votre adhésion dans le portail de l’ARIM
Pour plus d’information sur la cotisation et les frais d’adhésion à l’ARIM : pour les membres individuels, cliquez ici et pour les membres corporatifs, cliquez ici. Pour adhérer à l’ARIM ou pour renouveler votre adhésion, visitez le portail de l’ARIM.

2009 Research Buyer's Guide - online edition now open for new listings!
Missed the 2009 print edition, which was delivered to all members free of charge in October? It is now possible to subscribe online so that web visitors can locate your company's offerings. This will also ensure your place in the 2010 edition (for all corporate members in good standing). For more information, visit the MRIA website.

Will you be Vue’d in 2010? Vue Magazine is the definitive voice of Marketing Research professionals in Canada. Reach nearly 2,000 readers through our monthly publication. Prices and discounts for 2010 will be posted to the website later this month – visit our website or email amgabriel@mria-arim.ca.

Call for Speakers - ASIA PACIFIC 2010 Conference
ESOMAR would like to hear from as many countries as possible around the region and around the world for its ASIA PACIFIC 2010 Conference in Bangkok / 25 - 27 APRIL. Whether you have a local, regional or international story to tell, best practice to share or a warning about possible challenges, we would ask you to submit. For complete details, visit the ESOMAR website. To make the sessions as lively as possible, ESOMAR is also encouraging any ideas for new formats of presentations, discussion sessions and debates. Please send outlines of papers to conference@esomar.org. Deadline for outlines: 27 November 2009.

Call for Papers - Worldwide Conference on Qualitative Research
The Worldwide Conference on Qualitative Research, Inspiration In Action 2010, is inviting proposals from qualitative practitioners (commercial and academic), qualitative buyers/users, insight managers, planners, and the wider marketing community. This prestigious biennial event, co-sponsored by the world’s leading professional associations for qualitative research – AQR (aqr.org.uk) and QRCA (qrca.org) – is all about Inspiration in Action. For complete details, please visit www.InspirationInAction2010.org.

Recruiting Hard-to-Contact B2B Respondents

When: Wednesday, November 18th , 2009, 1 PM EST
Speaker: Helen Wanford, Wanford Fieldwork Partnership

Helen Wanford, Managing and Research Partner for Wanford Fieldwork Partnership in the U.K. – a B2B specialist recruiter, with 39 years experience in market research will explore all the challenges associated with locating and recruiting the elusive B2B respondent. Click here for complete details and to register.

Navigating Changing Landscapes

Early Bird Deadline has been extended by three days, to midnight of Wednesday, November 4, 2009!

Do not miss the opportunity to hear Mitch Joel, Marketing and Personal Branding Expert, along with Dr. JP Pawliw-Fry and Aron Gampel, Vice-President & Deputy Chief Economist with Scotia Economics… along with our very own Jennifer Camelford, Tracy Bowman, Kelly Adams, Rick Hobbs, Margaret Imai-Compton, Nancy Demerling, Barbara Brooks ... and a host of other inspiring thought leaders. For more info visit the QRD Conference website.

NetGain 42010 Net Gain 4.0 -
how linked in are you?

Adam L. Penenberg who joins the speakers for an unforgettable presentation – you do not want to miss the author ofViral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves”

Adam L. Penenberg is a journalism professor and assistant director of the Business and Economic Program at New York University. A contributing writer to Fast Company, he has also written for Inc., Forbes, the New York Times, Slate, Wired, The Economist, Playboy and Mother Jones. A former senior editor at Forbes and reporter for Forbes.com, His first book, Spooked: Espionage in Corporate America (Perseus Books, 2000), was excerpted in the Sunday New York Times Magazine and received a starred review in Publishers Weekly. His second, Tragic Indifference: One Man's Battle With the Auto Industry Over the Dangers of SUVs (HarperBusiness, 2003) was optioned for the movies by Michael Douglas and excerpted in USA Today. To read more about Adam and to register, click here.

Logo2010 Conference & 50th Anniversary Celebration

We’re 50 Years Young! Be Part of the Celebration as a Speaker of the 2010 MRIA Conference in Toronto!
Although the Marketing Research and Intelligence Association (MRIA) holds a conference each year, the 2010 Conference, marking our 50th anniversary, will be unique. We are planning an extraordinary event showcasing the role and value of market and public opinion research to Canadian business as well as the nonprofit and government sector, and we will offer insights and guidance for the future of our industry over the next fifty years.

Call for Speakers and Presentations
We are inviting you to be a part of the 2010 MRIA Conference in Toronto by submitting a proposal to lead a 45-minute session consisting of a 30-minute presentation followed by 15 minutes of open discussion. For complete details visit the Conference 2010 website.

Sponsorship Opportunities
It is anticipated that the 2010 MRIA Conference will attract almost double the average attendance at this annual event, so you can expect to find more than 600 decision-makers and senior- to mid-level staff of marketing research buyers and suppliers at the conference. Our sponsorship prospectus provides you with an opportunity to sponsor a component of the conference that best suits your individual marketing and sponsorship strategies. For complete details visit the Conference 2010 website.

“Me to We... Wow” - Help crowds create... Let consumer emotions guide.
Join us on Tuesday, November 17, 2009 for our November 2009 Speaker Event with William (Bill) Ratcliffe, PhD, CEO of HIGHlevel Research. Bill will describe the shift from me to we research; how to help crowds of people create; and how to recognize, screen and develop great insights, ideas and concepts quickly. From Me to We to Wow! For more information and to register, visit the Toronto Chapter website.

Privacy Issues When Conducting Research in the Web 2.0 World
Join us November 25 in Edmonton or November 26 in Calgary for an enlightening talk by David Stark, CIPP, President, MRIA on privacy issues and their impact on market research. This presentation will also cover current MRIA initiatives, including the association's legal opinion on digital fingerprinting, and a meeting with The Canadian Press about margin of error and other topics regarding the reporting of survey research. For complete details, and to register, click here.

The Alberta Chapter has planned an exciting year of courses and events taking place in both Edmonton and Calgary. For more information, please visit the Alberta Chapter website.

We Know What You're Thinking: Charting the Sea of Knowledge that We Call Marketing Research and Making Sense of It All
The anonymity of a phone line is the secret to success for Darrell Bricker and John Wright of Ipsos Reid. Bricker and Wright’s accuracy in gathering people’s thoughts and predicting trends makes the company the go-to source for almost everyone seeking answers to strange but intriguing questions. Date: November 26, 2009. Location: The Sheraton Hotel. For more information, please click here.

Last chance to register for these courses:

Registration deadline: Nov. 2
204-Marketing Research Statistics & Data Analysis
Instructor: Ian L. Knowles, PhD
Course date: November 16-17 in Toronto

Registration deadline: Nov. 4
302-Competitive Intelligence, Competitor Benchmarking and Mystery Shopping
Instructor: David Lithwick, MBA
Course date: November 18 in Ottawa

Registration deadline: Nov. 11
403-Advanced Qualitative Marketing Research Techniques
Instructor: Tim Mills, CMRP
Course date: November 25 in Toronto

Registration deadline: Nov. 12
201-Questionnaire Design
Instructor: Jordan A. Levitin, CMRP
Course date: November 26 in Toronto

NEW FREE 1 Hour Online Webinars

Registration deadline: Nov. 18
Selling Marketing Research

Presenter: Brian Pleet, MBA
Webinar date: November 24

Registration deadline: Nov. 27
How Can Research Make B2B Branding More Effective?
Presenter: Ruth Lukaweski, CMRP
Webinar date: December 3

Register for these courses now and get the Early Bird Discount!

Early Bird deadline: Nov. 2
204-Marketing Research Statistics & Data Analysis
Instructor: Ian L. Knowles, PhD
Course date: November 30 December 1 in Calgary

Early Bird deadline: Nov. 3
Market Segmentation Research
Instructor: Chuck Chakrapani, MA, MSc, PhD, CIM, FSS, CMRP
Course date: December 1 in Toronto

See the complete 2009-2010 Education Calendar

Register here


December 1 for the January 2009 issue.

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 7(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Mark Your Calendars

    MRIA B2B Division International Webinar Series - November 18, 2009 - Online

    2009 QRD Day Conference - November 20 - Ontario Science Centre, Don Mills, Ontario

    MRIA 2010 Net Gain 4.0 Conference - January 27, 2010 - Toronto, Ontario

    ASIA PACIFIC 2010 - April 25-27, Bangkok, Thailand

    Worldwide Conference on Qualitative Research - May 19-20 - Prague, Czech Republic

    2010 MRIA National Conference & Awards Gala - May 30 - June 2, 2010 - Toronto, Ontario

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