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Volume 1, Issue 14

October 25, 2005

MRIA's First Business Intelligence Conference
... the future of Marketing Research!

December 1, 2005
Vancouver, BC
Morris J. Wosk Centre for Dialogue

Leverage a wealth of information generate your strategic advantage improve your business decisions

Join industry leaders at MRIA's first Business Intelligence Conference and find out the latest on this new and evolving field that we are all part of. Find out the new and latest strategic opportunities to expand your business. Visit the Conference website for a preview of the conference program and the speaker lineup.

Register by November 14, 2005 and Save $50.00! Additional discounts are available for 3 or more registrants from the same company (except students) on registrations for December 1 Conference. You can either conveniently register online or by mail/fax. For complete details, click here.

A special Business Intelligence Conference rate of $115 per suite per night has been arranged with the Delta Vancouver Suites, which is directly connected to the Wosk Centre For Dialogue. This rate is available for the period November 29 to December 3. Reservations must be made and secured by a credit card by Friday, November 18 to avail of this special rate. For details, and to make reservations, click here.

Gain exposure among clients, potential clients, and industry leaders while demonstrating your support for the business intelligence and marketing research industry. Heighten your firm's profile, build brand recognition, and network with participants. For details on becoming a conference sponsor, please visit the B.I. Conference website.

Election Notice and Call For Nominations: 2006-07 MRIA National Board

This is the opportunity for all members-in-good-standing to elect their National MRIA Board representatives.

In accordance with MRIA's Bylaws, an election for the Association's 2006-07 National Board of Directors will take place by secret ballot, through regular or electronic mail, from January 9 to February 17, 2006. The new Board of Directors will take office in conjunction with the Association's Annual General Meeting on March 31, 2006 in Toronto.

The Nominating Committee is currently seeking nominations for each of the Board positions outlined on the MRIA web site, where a Board Nomination Form is also available. Each nominee's form must be (i) signed by three other members-in-good-standing of the Association who are not members of the Nominating Committee; and (ii) signed by the nominee, to indicate acceptance of the nomination. The deadline for submission of completed Nomination Forms is Friday, December 23, 2005 at 5 p.m. Eastern Standard Time.

For further information, click here.

DATABASE MINING TECHNIQUES: Course to take place on Friday. Deadline extended to 10 am Wednesday. This is your last chance to register!

Final Opportunity for CMRP Grandparenting: Dec. 31, 2005!
In the interests of promoting the fact that MRIA has taken ownership of the Certified Marketing Research Professional designation post-merger, and will continue to maintain, enhance, and champion the designation as a prestigious certification for industry professionals, the MRIA Board of Directors has decided to create one final window of opportunity for qualified candidates to apply to be "Grandparented" to the CMRP, subject to certain conditions. Please visit the MRIA website for details and to access the application form.

Registration deadlines are fast approaching for upcoming courses and advanced Seminars. Register today to avoid disappointment.
Oct. 25: Questionnaire Design (Online, Oct. 31)
Oct. 26: Advanced Techniques of Marketing Research (Toronto, Nov. 1-2)
Oct. 28: Marketing Management For Researchers (Toronto, Nov. 3-4)
Nov. 1: SPSS: Analyzing Survey Data: An Advanced Workshop (Toronto, Nov. 7-8)
Nov. 3: Advanced Qualitative Research: Intro to Semiotics: How Symbols, Packaging & Advertising Communicate (Montreal, Nov. 9)
Book these courses now and save $50!
Oct. 25: ADVANCED SEMINAR: Applications of Structural Equation Modeling in Marketing Research (Toronto, Nov. 15)
Oct. 27: Advanced Techniques of Marketing Research (Winnipeg, Nov. 17-18)
Oct. 31: Fundamentals of Marketing Research (Winnipeg, Nov. 21-24)
Nov. 4: Marketing Research on the Internet (Ottawa, Nov. 25)
For the complete 2005-2006 Course Program,  visit the Education website.

B2B Learning Series: November 28, 2005

Design & Construction: Construct To Communicate
Presented by: Ray Mount, Kawneer Company Canada Limited

'Construct to Communicate' will concentrate on the needs and expectations with respect to marketing research from a manufacturer's perspective. The session will cover the areas of establishing objectives, statistical information, marketing plan, summary of expectations and how marketing research is applied in the construction and construction related industry. Click here, for more details.

Attendee Note: This will be the final Learning Series with no admission charge. Increased costs mean the MRIA B2B Committee will no longer be able to conduct its Learning Series evenings without any admission charge to its attendees. Attendees will be responsible for their own food and beverages. The fees outlined below are still nominal, and include GST. For an MRIA night out, a Learning Series event is still a great deal. Fees are as follows:

  • MRIA members: $7.00 pre-registered or $10.00 at the door
  • MRIA non-members: $10.00 pre-registered or $15.00 at the door

    For more information on Learning Series events, visit the B2B website.

  • Write articles for Vue Magazine

    By Nikita James Nanos, VP, Publications and President-Elect

    We encourage all VUE readers to submit articles, letters and ideas. Please e-mail VUE Editor Nikita James Nanos at nnanos@sesresearch.com, indicating the topic on which you are interested in sharing your views or experience. Submissions should be between 600 and 1,200 words in length and should focus on topics relevant to the market research and intelligence industry in Canada.

    Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our January edition. The article submission deadline is November 20th, 2005.

    Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
    October 25 for the December 2005 issue
    November 25 for the January 2006 issue
    December 12 for the February 2006 issue

    For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

    2006 Research Buyer's Guide: New Policy MRIA's new policy is that only Corporate Members of the Association may list in the Research Buyer's Guide, beginning with the 2006 edition. All advertisers who purchased listings in the 2005 edition, but who are not Corporate Members of MRIA, will continue to have their listings in the on-line version of the Guide until the 2006 edition is published in June 2006. Non-Corporate Member Advertisers from the 2005 edition will also still have access to our on-line system to make modifications to the on-line version of their respective listings between November 1, 2005 and June 2006, when the 2006 edition of the Guide will be published. For complete information and deadlines, visit the MRIA website

    For details on becoming a Corporate Member of the Association, please visit the Join MRIA section of the website.

    Innovative Perspectives Conference: Conference Photos Now Available!
    MRIA's Qualitative Research Division and the Qualitative Research Consultants Association held their first joint conference on September 16, 2005 in Toronto. Conference Photographs are now available on the MRIA website. The Conference Presentation Archive, accessible to Conference attendees only, has been updated as well.

    See the MRIA Headline News and Calendar of Events for upcoming events as soon as they're posted!

    Toronto Chapter News

    October 27, 2005: Darts Social Event - Come out and socialize with your fellow researchers and show us how well you can hit your target. Visit the Toronto Chapter website for complete details.

    Ottawa Chapter News

    Speaker Series, October 27: Canadian Technologically Advanced Family Survey - How tech-savvy are Canadian consumers and how quickly are Canadians adopting new technologies? Jeff Leiper of The Yankee Group will present the results of this year's Canadian Technologically Advanced Family Survey, a national survey covering interest in new products, technologies and services. Visit the Ottawa Chapter Website for complete details.

    BC Chapter News

    Speaker Event November 2, 2005: Privacy Laws & Their Impact on Research - Join David Stark on November 2nd as he updates MRIA BC on North American trends in Privacy Law and what it means for market researchers. In this session, you will learn about the impact of these laws on your organization and take away valuable insights on how to comply with them. Complete details can be found on the BC Chapter Website.

    Alberta Chapter News

    Speaker Event November 3, 2005: Target... Connect... Succeed. - Join Ken Jurina , President, Epiar Inc., as he speaks about new opportunities with Internet Market Research, based on search term frequencies. Growing at the astonishing rate of 60,000 web sites a day, the Internet has quickly become an essential resource for market researchers and marketers alike. Information gathered and leveraged from Internet searches is invaluable from a marketing research perspective. Gathered within an environment of high speeds, low costs, and near perfect anonymity, Internet market research is proving to be increasingly viable and insightful when conducted independently, or as a valuable complement when integrated with more traditional marketing research methodologies. Complete details can be found on the Alberta Chapter Website.

    President's Tour Events in September a Great Success! - The President's Tour events on September 21 in Edmonton and September 22 in Calgary were a great success. Tim Willis, Assistant Director, Project Renewal, RAM, spoke on the role of audience research in the revitalization of the Museum. MRIA's National President, Don Mills, summarized important developments in the industry and the recent merger of national market research associations. Their presentations are available for downloading in our Presentation Archive.

    Quebec Chapter News

    The Marketing Research and Intelligence Association (MRIA) would like to invite you to a training workshop entitled: ADVANCED QUALITATIVE RESEARCH: INTRO TO SEMIOTICS: HOW SYMBOLS, PACKAGING & ADVERTISING COMMUNICATE. The workshop will be held November 9, 2005, from 8:30 a.m. to 5:00 p.m. Delta Hotel, Debussy Salon, 475, President-Kennedy Avenue. Details here.

    L'Association de recherche et d'intelligence marketing (ARIM) vous convie à un atelier de formation intitulé : ADVANCED QUALITATIVE RESEARCH: INTRO TO SEMIOTICS: HOW SYMBOLS, PACKAGING & ADVERTISING COMMUNICATE. L'atelier aura lieu le 9 novembre 2005, de 8 h 30 à 17 h Hôtel Delta, Salon Debussy, 475, avenue Président-Kennedy. Cet atelier sera animé par Charles Leech. L'atelier sera donné en anglais. Détails ici.

    Career Opportunities

    Need a Career Change?
    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 14(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Please visit our website for information on PULSE sponsorship opportunities.

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