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Volume 2, Issue 18

October 13, 2006

MRIA launches the world's first Charter of
Respondent Rights

On October 3, 2006 the Marketing Research and Intelligence Association held its first ever "Parliament Hill Day" where members of the national Board of Directors and Chapter Presidents met with approximately 25 parliamentarians on key issues of concern to the research industry. This event marks a new proactive phase in MRIA advocacy on behalf of our members and the industry. That same day, MRIA publicly launched the world's first Charter of Respondent Rights, a new public accountability and self-regulatory initiative through which MRIA members articulate their Standards-based commitment to protect the rights of research participants. For more information, click here.

Merci - Thank you - Grazie - Danke
MRIA would like to thank and recognize Matrix Research Limited and OpenVenue e-Research Solutions, Gold Seal Corporate Research Agency members of the Association, for the vital work they recently carried out, on a pro bono basis, on behalf of MRIA and its members.

When MRIA recently sent out an urgent request for pro bono data collection on national consumer attitudes towards telephone surveys and the soon-to-be-implemented National Do Not Call Registry, Alec Svoboda, CMRP, President of Matrix Research, was the first to answer the call for assistance.

Alec then contacted John Visser, Vice-President, Client Development at OpenVenue e-Research Solutions, and, as a team, the two firms worked to provide MRIA with high quality information within a compressed timeframe.

The insights gained from this research helped to confirm MRIA's messaging for the Parliament Hill Day appointments that national Board members and Chapter Presidents had with MPs and Senators on October 3rd, and for the new Charter of Respondent Rights launched in Ottawa that evening. As well, the findings will be key in guiding MRIA's finalization of a new long-term, public-focused Communications Campaign Plan.

Hands in your pocket? Take them out and start writing for CJMR. Deadline: Oct. 30th!
CJMR is for innovative Canadian research practitioners. In particular, we welcome contributions from members involved in Business Intelligence, Business-to-Business, or qualitative research. Remember: articles don't need to be long or full of algorithms. Experience the pleasure of seeing your name in print. Contact Cam Davis (Editor-in-Chief) cjmreditor@mria-arim.ca or check us out online. Deadline for submissions is October 30th.

New Member of MRIA Staff Team
MRIA Executive Director Brendan Wycks is pleased to announce that Anne Marie Gabriel has joined the Association's staff as Communications Consultant. In this role, she will focus on implementing the Association's Communications Plan, while overseeing member and external communications including print and web initiatives. Anne Marie's experience in business development, management consulting and corporate communications will help in the delivery of timely communications to members, and in elevating and enhancing the public image and reputation of the market and survey research industry. For Vue and Pulse advertising and communications inquiries, contact Anne Marie at (905) 602 6854 ext. 8723 or amgabriel@mria-arim.ca

BC Chapter Speaker Luncheon - October 20, 2006
How do you interpret gut reaction and make it work to your advantage? This presentation, entitled Gut Reaction: Measuring and Enhancing Consumer Response from Inside, discusses breakthroughs in brain science and their applications in market research. Demonstrating the use of facial coding in interpreting the 80% of communication that is non-verbal, and providing techniques for using the knowledge to create more effective marketing campaigns and collateral, Gut Reaction provides attendees with another tool in the battle for market share. For complete details click here.

PSSSSSSSSSST... Have you heard the latest? From Ottawa, Vancouver, Calgary, Edmonton, Winnipeg... And now, coming to Toronto on Tuesday, October 24th, 2006
MRIA Toronto Chapter invites you to come out, mingle and listen to MRIA National President Nik Nanos, who will be talking about the hot issues affecting our Industry­ for example: the soon-to-be-launched National Do Not Call Registry; the world's first "Charter of Respondent Rights" and MRIA's role within these initiatives. For more information and to register, click here.

Événement du chapitre du Québec: le 25 octobre, 2006
Le 25 octobre prochain, "InfoPresse" en collaboration avec le Chapitre du Québec, présente la journée Infopresse - Recherche marketing "Mesurer l'engagement réel du consommateur". Plusieurs conférenciers spécialistes de la mesure de la loyauté client viendront nous parler de l'importance de la loyauté et de l'engagement dans nos plans marketing. Pour de plus amples informations, cliquer sur le lien.

Ottawa Speakers Series Event: October 26, 2006
Join us on October 26 for a Presentation entitled "Response Rates - What's happening with them and how much should we care?" by Patricia Simmie, Executive Vice President, Ipsos Camelford Graham and Chair, MRIA Response Rate Committee, This presentation will look at the historical decline in response rates and describe some of the current activity and research, in Canada and on an international basis, on the impact of these declining rates. It will also address the question of who should care about this decline and why. For details, click here.

Joint QRD / QRCA Qualitative Research Event - October 20, 2006 in Toronto
Mark your calendars for the 2006 Annual Joint QRD/QRCA Qualitative Conference on October 20. For more information and to register for this event, click here.

Don't miss Paco Underhill and other industry leaders who will share their expertise and insights in this one day only exclusive event, at a great price: $195 for MRIA and QRCA members.

To learn more about the sponsorship opportunities available for this event, click here.

MRIA Business Intelligence Conference
November 9 & 10, 2006 in Vancouver

Register Now! Join industry professionals and buyers of Business Intelligence in Vancouver this November. Learn the new skills and perspectives being demanded of Researchers today. For details, on confirmed speakers and to register, click here.

The BI Conference is also offering Sponsorship Opportunities! Gain exposure among clients, potential clients, and industry leaders while demonstrating your support for the business intelligence and marketing research industry. For details, click here.

NetGain Internet Research Conference, January 16th, 2007, in Toronto: Call for Presenters and Panelists

This message is your personal invitation to become part of a groundbreaking MRIA conference! If being part of NetGain, the Canadian research industry's first Internet-specific conference, would be of interest to other senior members of your organization, please share this invitation with them.

Two Reply Options

Fast Track
If we hear back from you before October 16, 2006, you may be included in our advertising supplement appearing in the December issue of Vue magazine.

Future Consideration
Final programming decisions will be made by November 3, 2006. Thereafter, the selected presenters must submit their presentations by December 15, 2006.

To read more, click here.

Register Now! Join industry professionals and buyers of Business Intelligence in Vancouver this November. Learn the new skills and perspectives being demanded of Researchers today. For details, on confirmed speakers and to register, click here.


Do not miss these upcoming courses:

Registration deadline: Oct. 23
Marketing Management for Researchers
Course dates: Oct. 31 & Nov. 1

Registration deadline: Oct. 31
Ethical Issues and Privacy in Marketing Research
Course date: Nov. 8 (am)

Registration deadline: Nov. 1
Fundamentals of Marketing Research
Course dates: Nov. 9-10 & 16-17

Last chance to benefit from Early Bird discount for these courses:

Early Bird deadline: Oct. 18
SPSS: Analyzing Survey Data: An Introductory Workshop
Course date: Nov. 15

Early Bird deadline: Oct. 19
Marketing Research Statistics & Data Analysis
Course dates: Nov. 16-17

Early Bird deadline: Oct. 21
Competitive Intelligence
Course date: Nov. 10

Click here for the complete course calendar


To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto

    Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our December 2006 issue. The article submission deadline is October 20. Contact Stuart Hemerling, editor VUE magazine at 604.721.0480 or shemerling@prophis.com.

    Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
    Oct. 25 for the Dec. 2006 issue
    Nov. 24 for the Jan. 2007 issue

    For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.


    Request for Proposals (RFP)

    The Request for Proposals section is a service to MRIA members. If your organization is seeking a qualified marketing research company to look after your research project, this is the perfect vehicle to invite proposals. For more information, click here.


    Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 11(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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