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Volume 3, Issue 16

October 12, 2007

2008 Fellowship Elections

MRIA’s Board of Directors have worked diligently through a meticulous review of the former PMRS Fellowship Election process and benchmarked it against the practices of other leading professions. The new process, approved by the Board in early October, retains the best aspects of the PMRS process while making a number of improvements to elevate our approach to that of a true professional Association Fellowship model. The Call For Fellowship Nominations will be issued in October, and the deadline for submissions is January 11, 2008.

For more information on the Fellowship Election, please visit the MRIA website. The Fellowship Presentation Ceremony will take place as part of the Awards Gala Evening at next year’s MRIA National Conference in Winnipeg, May 25 - 28.

Net Gain 2.0:  Early Bird Discount for members @$299 ends October 15

(Awesome) Speaker Program is Finalized 

NET GAIN 2.0, MRIA’s second online research conference, is an essential forum for rigorous discussion of important issues facing online research - Why should you come to Net Gain? What’s in it for you? 

  • Learn how to add value to surveys with Web 2.0
  • Understand the business solution that online research offers
  • Move respondents from simply responding to totally engaging
  • Hear about hot new trends and the implication to research
  • Network with renowned experts in the field
  • Discover revised online standards
  • Learn from applied case studies

For complete details, to register, and to take advantage of discounted airfares and hotel rates, please visit the Net Gain website.

VoxPop: You speak. We listen. Things improve.

VoxPopMRIA is introducing a national, multi-faceted information campaign to give voice to Canadians and encourage participation in opinion research. Called VoxPop, or Voice of the People, the campaign will educate Canadians about the value of opinion research – and its power to influence corporate and government decision-makers on everything from public policy advances to new products and services that more truly satisfy people’s needs.

The VoxPop campaign will provide a forum for the opinions of Canadians and showcase the societal value of survey research through a number of initiatives, including a series of national surveys on issues that resonate with broad demographic groups. The results of these studies will be released nationally to media starting in mid-October 2007. Other facets of VoxPop include a series of articles, media interviews and speaking engagements that will emphasize the rigorous privacy protection afforded survey respondents by MRIA members and what people can do to ensure that the surveys they have been invited to participate in are legitimate. Visit www.mria-arim.ca/VoxPop in October for exciting updates on survey results.

Alberta Chapter October Lunch and Learn on Cell Phones: Changing How We Communicate, Changing How We Do Telephone Surveys.

Join us for this wide-ranging look at how cell phones affect survey research now and how they may change it in the future. Nancy Tienhaara will present in Edmonton (October 17) and in Calgary (October 18).  Complete information is available at the Alberta Chapter Website.

BC Chapter President's Tour:
The Story So Far and the Story Still To Be Written:
The Remarkable Quest of MRIA and Its Members

  • Date: Tuesday, October 23, 6:00 pm
  • Speaker: Barry Watson, PhD, CMRP, MRIA President
  • Location: Vancouver Art Gallery: Heritage Courtroom - 301

For complete details and to register, visit the BC Chapter website.

L’Association de la recherche et de l’intelligence marketing en collaboration avec Sobeys Québec, Michel Pauzé et Associés inc. et TNS Canadian Facts

• Inscription au concours : au plus tard le 12 octobre 2007, 16h ;
• Dépôt de la proposition : au plus tard le 16 novembre 2007, 16h ;
• Présentation des propositions devant jury : le 29 novembre 2007.

Pour les détails complets cliquez ici.

Qual in the Fall
Mark your calendars for an Interactive Learning and Sharing Experience

  • Friday, November 9, 2007
  • 2:00-5:00 pm
  • Consumer Vision - Toronto

Attention all Qualitative Researchers, Suppliers and Users of Qualitative Research: The Qualitative Research Division of the MRIA is planning an interactive qualitative research gathering and ideas exchange.  This event is the first of its kind and intended to provide a forum where qualitative practitioners, suppliers and buyers can gather to share experiences and ideas.  More details to follow – stay tuned...

The Field Management Group was born out of the desire of field managers to address issues affecting today’s field operations and, ultimately, the whole market research business sector. The following is the FMG’s mission:

  1. To promote high standards and good practices within the research industry.
  2. To improve the overall quality of services offered by field companies, quantitative and qualitative alike.
  3. To increase the presence of field companies within the MRIA organization.
  4. To bring to the MRIA membership ideas and solutions to issues of concern like respondent cooperation, interviewer turnover, sampling issues due to increase of cell-phone only households, etc.

To make this happen, we need your contribution and support. If you feel you can contribute and help the Field Management Group achieve its goals and are interested in becoming a member of the MRIA Field Management Group Committee, please contact: Nancy Gulland at nancy@maverickresearch.com. For more information visit the Field Management Group website.

63rd AAPOR (American Association for Public Opinion Research) conference, May 15-18, 2008
The conference will bring together almost a thousand of the country's leading public opinion research scientists to discuss and analyze the latest research on public opinion and survey methodology, theory, and results.

This year's conference is being held in the fascinating City of New Orleans -- a fitting location given the theme of the Conference: "Polls for the Public Good ".  The city will provide an important case study for conference sessions and speakers who will focus on the ways in which public opinion research since Hurricane Katrina has -- and can continue to be -- used "...for the public good".

Plus, of course, New Orleans provides a setting for the AAPOR conference that is unique in the United States -- with the French Quarter, Jackson Square, Mississippi River, and historical sights all within walking distance of the conference hotel.

Call for Presentations will be available in October 2007. Registration begins February 1, 2008. For details, visit the AAPOR webiste.

Mark your Calendars
2007 Infopresse in Montreal – October 17
BC Chapter President's Tour – October 23
QRCA Conference in Vancouver - October 24 – 26
Net Gain 2:0 in Ottawa – November 05
Qual in the Fall - November 9
BI Conference in Toronto – March 06, 2008
MRIA National Conference in Winnipeg – May 25 – 28, 2008

2007 Research Buyer’s Guide


Online version – web statistics for September 2007: 4,711 page views, an average of 40 visits per day, 200 visit more than once. To search, click here. To get listed, click here.

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our December 2007 issue. The article submission deadline is October 20, 2007. Contact Stuart Hemerling, VUE editor, at 604.721.0480 or shemerling@prophis.com.

Advertising space is always filling up fast. Book November and December ads now to access special offers for 2008.

Oct. 25 for the Dec. 2007 issue

2008 prices will be available soon.

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.


Last chance to register for this course:

Registration deadline: Oct. 15
Semiotics, Introduction: How Symbols, Packaging, & Advertising Communicate

Instructor: Charles Leech, PhD
Course date: Oct. 22 in Halifax

Registration deadline: Oct. 18
Qualitative Marketing Research

Instructor: Tim Mills, CMRP
Course date: Oct. 26 in Ottawa

Registration deadline: Oct. 22
Marketing Research Design: An Applied Course

Instructor: Ken Deal, CMRP
Course date: Oct. 29 in Vancouver

Registration deadline: Oct. 24
Marketing Management for Researchers

Instructor: Ajay K. Sirsi, PhD
Course date: Nov. 1-2 in Toronto

Benefit from the Early Bird Discount for these courses:

Early Bird deadline: Oct. 17
SPSS: Analyzing Survey Data: An Introductory Workshop

Instructor: Ken Deal, CMRP
Course date: Nov. 14 in Toronto

Early Bird deadline: Oct. 18
SPSS: Analyzing Survey Data: An Advanced Workshop

Instructor: Ken Deal, CMRP
Course date: Nov. 15-16 in Toronto

Early Bird deadline: Oct. 18
Marketing Research Statistics & Data Analysis

Instructor: Chuck Chakrapani, CMRP
Course date: Nov. 15-16 in Winnipeg

Click here for the complete course calendar.

For more information on the MRIA School of Marketing Research Certificate Program leading to the Certified Marketing Research Professional (CMRP) designation, click here.


To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 20(!) exciting career openings available for members to view online.

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