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Volume 6, Issue 11

October 4, 2010

Kelowna, BC to host the 2011 MRIA National Conference

We’re planning a special event in one of the most beautiful areas of Canada. Well known for an abundance of scenic mountains, lakes, wineries, fruit, golf courses and the Big White ski resort, the Okanagan is also an incubation centre for innovative technology. Our conference theme “Ripe with Innovation” expects to attract leading speakers and presenters focused on marketing and research innovations and breakthroughs in our rapidly evolving, challenging and exciting digital environment. Our website goes live mid October, after which time we will launch a call for speakers and have the sponsorship and trade show prospectus available for download and subscription.

Thanks to committee colleagues and members at large for their contribution and valuable thoughts on form and content. Keep them coming!

Tony Hoft, MRIA 2011 Conference Chair

Liberals move to reinstate long-form census
Liberal MP Marc Garneau introduced a motion in the House of Commons Tuesday calling on the federal government to reinstate the mandatory long-form census, despite continuing insistence by the Conservatives that it is intrusive and unnecessary. To read more, click here.

Tories haul out 'coalition' label in census spat
OTTAWA — The Conservatives slammed their political rivals as a "coalition" ready to ride roughshod over privacy rights, as the three opposition parties backed a motion Tuesday to revive the mandatory long-form census. To read more, click here.

Government study reveals significant errors in voluntary census
A study conducted by Statistics Canada weeks before Ottawa revealed its plan to scrap the mandatory long-form census found that significant errors can creep into survey results gathered on a voluntary basis. To read more, click here.

What Gives You An Edge in the Career Race?
The 2010-2011 Course Calendar is now available including webinars… look for updates later this fall on MRIA’s soon-to-be-launched online courses!

Education Delivered To Your Desk!
Measuring Brand Equity – This Professional Development course taught by Alan C. Middleton, will be offered in the Live Webinar format in three parts on November 3, 10 and 16, 2010 – learn the fundamentals of brand equity and techniques based on consumer attitudes to measure it – all that without having to leave your desk!

Social Media: A Game Changer?

MRIA’s one-day Net Gain 5.0 Social Media Conference will take place Wednesday, January 26, 2011 at St. Andrew’s Club & Conference Centre in downtown Toronto.

Stay tuned for program, sponsorship and registration details on the MRIA website and through emails. The Conference venue has a seating capacity of 150, and this event has SOLD OUT for the last two years - so plan to register quickly and don’t be disappointed.

Call For Speakers - Have what it takes to talk social media?
Send us your ideas by November 15

For further information, contact
Sandy Janzen
Cam Daviscamdavis@sdrsurvey.com
Anne Marie Gabrielamgabriel@mria-arim.ca

Recordings of the Privacy Officer's Forum Webinar Series

MRIA Privacy Officers Forum: Kick-Off Webinar - June 17, 2009
Chaired by MRIA President David W. Stark, CIPP, MRIA's first Privacy Officers Forum Webinar was held Wednesday, June 17. It was designed for privacy officers, general/corporate counsel, online panel managers and anyone working on the agency or client side who has an interest in privacy topics.

Access to this Recording can be purchased thorough the MRIA Portal.
$50 for members | $70 for non-members

MRIA Privacy Officers Forum - April 30th 2010
Building on the success of our first Privacy Officers Forum held in June 2009, Guest Speaker Elizabeth Denham, Assistant Privacy Commissioner of Canada presented recent cases, court decisions, and technological developments that have privacy implications for marketing research organizations.

Access to this Recording can be purchased thorough the MRIA Portal.
$50 for members | $70 for non-members

People in the News – highlights

Hotspex September 23 2010: In Canada, emotional measurement specialist Hotspex has appointed former Maritz exec Chris Thorne as Vice President of Research.

Grant Miller has joined CINT AB as Director, Client Development. Grant's sales territory is Canada, New England, Michigan and New York.

Marc-Andre Leduc has started his own company: M. Leduc & Co. and is now looking at hiring staff to help grow the business and to continue to provide clients with personalized moderating services in French and English – in Quebec and across Canada.

Bruce Jones, formerly Senior Business Advisor, Atlantic Lottery Corporation, is pleased to announce that he is pursuing his desire to provide freelance services in marketing and market research.

Western Wats, leading provider of managed online research panels, announced today that it has opened a new service bureau in Toronto. The new service bureau will provide local expertise with Dipesh Shah joining the team.

James Conrad joins Hotspex as Chief Operating Officer and is bringing with him experience and leadership stemming from over a decade of senior-level positions.

Global research and technology firm Vision Critical® announces the promotion of Monique Morden as President of the company’s Global Partner Program and Chief Operating Officer for National Panels.

To read more on these and other announcements, please visit the MRIA website.

Buying, Renewing and Editing Listings for the 2010 Online Edition of Research Buyer's Guide
If you have missed the deadline for our printed edition but still would like to be included in our searchable online version, please review the information below, and order your listing online. Production of the 2011 RBG will begin in March so look for our updates via email.

  • For Pricing Information, click here.
  • For RBG Section Definitions, click here.
  • To purchase/renew and edit listings for the 2010 online Edition of the Research Buyer's Guide, click here.

Vue Magazine is the monthly magazine of the Market Research and Intelligence Association. It contains articles relating to current research methods and practices, book reviews, industry conference reviews, details of upcoming events, and member news.

Only two more issues remain for 2010 and we invite all potential advertisers to consider placing an ad. Upcoming themes include Nov – Education;  Dec - Niche Markets.  Pricing and specs can be viewed here. Advertising Artwork due on the 7th of each month.

NOW is the time to join as new Individual or Corporate members

MRIA introduces pro-rated membership dues and fees for first-time members of the Association, for a membership ending on December 31, 2010, at the following discounted rates:

  • New Individual members can join at the reduced rate of $199 (plus $65 Activation Fee plus applicable taxes). Please inform your friends and colleagues in the industry, and enroll your new employees so they can start receiving the benefits of MRIA membership.
  • New Corporate representatives can join at the reduced rate of $199 (plus applicable taxes), which includes an Individual membership for the Corporate representative (a $65 Initiation Fee still applies). Preferred Research Registration fees have also been pro-rated for this period.

To join MRIA as a new Individual Member or as a new Corporate Member, click here for a link to the MRIA Portal, where you will be able to join the Association online, simply and efficiently. For more information, contact us at membership@mria-arim.ca or at 905-602-6854, ext. 8727.

Devenez un nouveau membre individuel ou corporatif dès aujourd’hui, à tarif réduit!

L’ARIM offre une cotisation réduite pour les nouveaux membres de l’Association, pour une adhésion se terminant le 31 décembre 2010, aux tarifs suivants:

  • Les nouveaux membres individuels peuvent adhérer au tarif réduit de 199$ (frais d’activation de 65$ en sus, plus taxes applicables). Veuillez informer vos amis et collègues de l’industrie et adhérer vos nouveaux employés afin qu’ils puissent bénéficier des avantages d’une adhésion à l’ARIM.
  • Les nouveaux membres corporatifs peuvent adhérer au tarif réduit de 199$ (plus taxes applicables), incluant une adhésion de membre individuel pour le représentant corporatif (frais d’activation de 65$ en sus). Les tarifs préférentiels pour l’enregistrement des sondages ont aussi été réduits au prorata.

Si vous désirez adhérer à l’ARIM à titre de nouveau membre individuel ou de nouveau membre corporatif, cliquez ici, où vous pourrez compléter votre transaction en ligne, simplement et efficacement. Pour plus d’information, n’hésitez pas à nous contacter à membership@mria-arim.ca ou au 905-602-6854, poste 8726.

FREE Professional Development Webinars are now available for download
Between November 2009 and February 2010, the MRIA Institute for Professional Development held 4 Professional Development Webinars, which are now available for online viewing, free of charge. To access the webinars, click here.

“Listening” to the Social Media

  • Friday, October 29, 2010, 2:00 NOON to 1:30 pm
  • Presenter: Bernie Malinoff
  • The Sheraton Hotel, 150 Albert Street

For more details and to register, click here.

Qualitative Report Writing and Presentations: A Workshop

  • November 2, 2010, 9 am to 5 pm
  • Instructor: Margaret Imai-Compton, CMRP
  • Downtown Ottawa, 155 Queen Street (corner of O’Connor and Queen)

For more details and to register, click here.

2010 President’s Tour – Meet Ed Gibson, CMRP

Tuesday October 19 2010
11.45 – 1.30PM

Tuesday October 19 2010
5.00 – 7.00PM

For more details and to register, click here.

Southern Association for Public Opinion Research (SAPOR) Conference
Raleigh, North Carolina, OCTOBER 7-8
Registration | Sponsorship Opportunities

35th Annual CASRO Conference
San Diego, October 11-14

MRA First Outlook Conference - Insights & Strategies for the Entire Profession
Walt Disney World Swan, Orlando, FL, NOVEMBER 2-4

ESOMAR - Innovate 2010
BARCELONA, November 14 - 16

ESOMAR Qualitative 2010
BARCELONA, November 16 - 18

MELBOURNE, March 20-22, 2011

AAPOR 66th Annual Conference
Phoenix, Arizona, May 12-15, 2011
Conference Information | Call for Conference Participation (Deadline November 19)

Education Delivered to Your Desk!

PD Course in the Live Webinar format
Registration deadline: Oct. 29
Measuring Brand Equity
Instructor: Alan C. Middleton, BSc, MBA, PhD
Webinar dates: November 3, 10 and 16

Last chance to register for these courses!

Registration deadline: Oct. 4
401-Online Research, Best Practices and Innovations

Instructor: Cam Davis, PhD, CMRP, FMRIA
Course date: October 15 in Ottawa

Registration deadline: Oct. 6
Conjoint Analysis: Design, Analysis and Reporting that Leads to Better Marketing Strategy

Instructor: Ken Deal, MBA, PhD, CMRP, FMRIA
Course date: October 20 in Vancouver

Registration deadline: Oct. 7
301-Competitive Intelligence, Competitor Benchmarking and Mystery Shopping

Instructor: David Lithwick, MBA
Course date: October 21 in Toronto

Registration deadline: Oct. 8
102-Ethical Issues and Privacy in Marketing Research

Instructor: David Stark, CIPP
Course date: October 22 in Ottawa

Registration deadline: Oct. 13
402-Advanced Analysis Techniques

Instructor: Christian Bourque, MSc, CMRP
Course date: October 27-28 in Halifax

Take advantage of the Early Bird rates and $ave $100 per course! Register for these courses now to get the Early Bird Discount!

$ave even more! Bundle up for greater discounts when registering for more than 1 course in the same transaction!

Early Bird deadline: Oct. 8
201-Marketing Research Design: An Applied Course

Instructor: Robert A. G. Wong, MA, MCIP, CMRP, FMRIA
Course date: November 5 in Toronto

Early Bird deadline: Oct. 12
301-Competitive Intelligence, Competitor Benchmarking and Mystery Shopping

Instructor: David Lithwick, MBA
Course date: November 9 in Calgary

Review the complete 2010-2011 Education Calendar. Check Out Courses Near You!

October 15 for the November 2010 issue.

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairie
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 14(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Mark Your Calendars

    Southern Association for Public Opinion Research (SAPOR) Conference - October 7-8 - Raleigh, NC

    35th Annual CASRO Conference - October 11-14 - San Diego, California

    MRA First Outlook Conference - November 2-4, 2010 - Walt Disney World Swan, Orlando, FL

    ESOMAR - INNOVATE 2010 - November 14 - 16, 2010 - Barcelona, Spain

    ESOMAR - QUALITATIVE 2010 - November 16 - 18, 2010 - Barcelona, Spain

    MRIA Net Gain 5.0 - January 26, 2011 - Toronto, ON

    ESOMAR ASIA PACIFIC 2011 - March 20-22, 2011 - Melbourne, Australia

    AAPOR 66th Annual Conference - May 12 - 15, 2011 - Phoenix, Arizona

    2011 MRIA National Conference - May 29 - 31, 2011 - Kelowna, BC

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