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Volume 3, Issue 15

October 1, 2007

CRTC Again Excludes Survey Calls
From Its Telemarketing Rules

MRIA’s government relations and advocacy efforts on behalf of the marketing and survey research industry over the course of 2006 have paid off, as evidenced by the latest decision issued by the Canadian Radio-Television and Telecommunications Commission. 

The CRTC had initiated public consultations in the winter of 2006 to collect input into the establishment of the long-awaited national Do Not Call registry (DNC).  They also took the opportunity to review their own Telemarketing Rules, to update them and ensure that they were in tune with the DNC.  A core question in the deliberations was whether survey calls should continue to be exempted from the strict (and burdensome) operational requirements currently imposed on the telemarketing and fundraising industries.

The CRTC reaffirmed that marketing and survey research calls remain excluded from the scope of its Telemarketing Rules because they are calls that don’t solicit.  With this decision, the CRTC fully accepted the arguments that MRIA put forward in appearing before the Commission in May 2006 and in follow-up written arguments.

To read more, click here.

Net Gain 2.0:  Early Bird Registration ends October 15 and seats are selling briskly, so avoid disappointment and book TODAY!

We are pleased to confirm that Allan Gregg will address the NET GAIN 2.0 Conference on the issues of online research for public policy. 

Allan is one of Canada's most recognized and respected senior research professionals and social commentators. He is a pioneer in the integration of consulting, public-opinion research, public affairs and communications. And he has participated in 50 election campaigns on three continents.

Allan Gregg's key note will be followed by a panel discussion with three experts in online research, led by Harris-Decima.

For accommodations and discount flights, click here

VoxPop: You speak. We listen. Things improve.

VoxPopMRIA is introducing a national, multi-faceted information campaign to give voice to Canadians and encourage participation in opinion research. Called VoxPop, or Voice of the People, the campaign will educate Canadians about the value of opinion research – and its power to influence corporate and government decision-makers on everything from public policy advances to new products and services that more truly satisfy people’s needs.

The VoxPop campaign will provide a forum for the opinions of Canadians and showcase the societal value of survey research through a number of initiatives, including a series of national surveys on issues that resonate with broad demographic groups. The results of these studies will be released nationally to media starting on October 15 2007. Other facets of VoxPop include a series of articles, media interviews and speaking engagements that will emphasize the rigorous privacy protection afforded survey respondents by MRIA members and what people can do to ensure that the surveys they have been invited to participate in are legitimate. Visit www.mria-arim.ca/VoxPop in October for exciting updates on survey results.

Ottawa Chapter Speaker’s Series Event - October 2, 2007:
New Dimensions of Quality in Online Panels, Jackie Lorch, Director of Global Knowledge Management, SSI
. This presentation addresses how to identify the key quality elements of an online panel - and how to spot some quality red herrings. For more details, visit the Ottawa Chapter website.

Our very own Marc Tremblay makes CalgaryInc Magazine's prestigious TOP 40 UNDER 40 list
Marc Tremblay, MRIA Alberta Chapter President, made it to CalgaryInc Magazine's annual list of the Top 40 Calgarians under the age of 40, which features young business and community leaders who are excelling in their careers, are giving back to the community, and who, through personal and professional efforts, are raising the profile of Calgary. To read the whole article, click here.

Atlantic Chapter – TTRA Pre-conference Professional Development
In partnership with MRIA, the Travel and Tourism Research Association Canada is pleased to announce that the very popular MRIA course "Marketing Research on the Internet" will be held at the Rodd Charlottetown in PEI on Wednesday, October 17. This one-day course, taught by Cam Davis, will examine how the Internet can be used as an effective and viable research tool. The advantages and disadvantages of online research are discussed and key applications of the Internet are presented. TTRA Canada and MRIA members can both register for the course at the MRIA member rate. Pre-registration is required.  For more information and to register go to the MRIA website at http://www.mria-arim.ca/EDUCATION/Internet.asp

Qual in the Fall

Mark your calendars for an Interactive Learning and Sharing Experience

  • Friday, November 9, 2007
  • 2:00-4:30 pm
  • Consumer Vision - Toronto

Attention all Qualitative Researchers, Suppliers and Users of Qualitative Research: The Qualitative Research Division of the MRIA is planning an interactive qualitative research gathering and ideas exchange.  This event is the first of its kind and intended to provide a forum where qualitative practitioners, suppliers and buyers can gather to share experiences and ideas.  More details to follow – stay tuned...


The Field Management Group was born out of the desire of field managers to address issues affecting today’s field operations and, ultimately, the whole market research business sector. The following is the FMG’s mission:

  1. To promote high standards and good practices within the research industry.
  2. To improve the overall quality of services offered by field companies, quantitative and qualitative alike.
  3. To increase the presence of field companies within the MRIA organization.
  4. To bring to the MRIA membership ideas and solutions to issues of concern like respondent cooperation, interviewer turnover, sampling issues due to increase of cell-phone only households, etc.

To make this happen, we need your contribution and support. If you feel you can contribute and help the Field Management Group achieve its goals and are interested in becoming a member of the MRIA Field Management Group Committee, please contact: Nancy Gulland at nancy@maverickresearch.com. For more information visit the Field management Group website.

2007 Research Buyer’s Guide


Online version – web statistics for August 2007: 4,589 page views, an average of 41 visits per day, 248 visit more than once. To search, click here. To get listed, click here.

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our December 2007 issue. The article submission deadline is October 20, 2007. Contact Stuart Hemerling, VUE editor, at 604.721.0480 or shemerling@prophis.com.

Advertising space is always filling up fast. Book November and December ads now to access special offers for 2008.

Oct. 25 for the Dec. 2007 issue

2008 prices will be available soon.

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.


Last chance to register for this course:

Registration deadline: Oct. 3
Marketing Research Statistics & Data Analysis

Instructor: Chuck Chakrapani, CMRP
Course date: October 11-12 in Toronto

Registration deadline: Oct. 9
Ethical Issues and Privacy in Marketing Research

Instructor: David Stark, CIPP
Course date: October 16 in Toronto

Registration deadline: Oct. 9
Marketing Research on the Internet

Instructor: Cam Davis, CMRP
Course date: October 17 in Charlottetown

Benefit from the Early Bird Discount for these courses:

Early Bird deadline: Oct.1
Marketing Research Design: An Applied Course

Instructor: Ken Deal, CMRP
Course date: October 29 in Vancouver

Early Bird deadline: Oct. 4
Marketing Management for Researchers

Instructor: Ajay K. Sirsi, PhD
Course date: Nov 1-2 in Toronto

Click here for the complete course calendar.

For more information on the MRIA School of Marketing Research Certificate Program leading to the Certified Marketing Research Professional (CMRP) designation, click here.


To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 20(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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