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Volume 2, Issue 17

September 28, 2006

Recently added to the 2006-2007 Educational Program
Selling Market Research:
Sharpen your business development skills

Toronto - December 5, 2006
This seminar is tought by Brian Pleet, an experienced practitioner and facilitator of consultative selling. He has designed a one-day program for the MRIA that improves the effectiveness of selling of market research for all situations. In a highly interactive, educational, yet entertaining workshop, selling skills, tools, process and value will be enhanced as Brian utilizes lectures, exercises, role-playing and discussion to promote better sales effectiveness. REGISTER FOR THIS SEMINAR NOW!

Walk the talk! Become a CJMR author!
Deadline: Oct. 30th!

CJMR is for innovative Canadian research practitioners. In particular, we welcome contributions from members involved in Business Intelligence, Business-to-Business, or qualitative research. Remember: articles don't need to be long or full of algorithms. Experience the pleasure of seeing your name in print. Contact Cam Davis (Editor-in-Chief) cjmreditor@mria-arim.ca or check us out online. Deadline for submissions is October 30th.

Ottawa Speakers Series Event: October 2, 2006
Join us for a Double Bill on October 2. Brendan Wycks, MRIA Executive Director, will provide an update on the state of the industry, as well as an update on MRIA activities and priorities. Come hear about the new Charter of Respondent Rights. David Stark, MRIA Standards Portfolio Chair, will bring us up-to-date on a number of initiatives, including revising our association's standards to align with the new ISO Standard for Marketing Research and other developments in the MRIA Standards Portfolio. For more information, click here.

Alberta Chapter Education Event - Registration Deadline: October 5, 2006
Website Usability for Marketing Research Professionals covers the strategy of website usability as well as practical issues and techniques to optimize site performance. This course takes place on October 11 in Calgary. Register today!

BC Chapter: MRIA 2006 President's Tour - October 10, 2006
Mark your calendars for the MRIA BC gala dinner event at the Royal Vancouver Yacht Club. This event, entitled Myth-Busting, Methodologies, and MRIA, will be a great opportunity for members and guests to network with each other and with Nik Nanos, MRIA National President. For complete details click here.

BC Chapter Speaker Luncheon - October 20, 2006
How do you interpret gut reaction and make it work to your advantage? This presentation, entitled Gut Reaction: Measuring and Enhancing Consumer Response from Inside, discusses breakthroughs in brain science and their applications in market research. Demonstrating the use of facial coding in interpreting the 80% of communication that is non-verbal, and providing techniques for using the knowledge to create more effective marketing campaigns and collateral, Gut Reaction provides attendees with another tool in the battle for market share. For complete details click here.

Événement du chapitre du Québec: le 25 octobre, 2006
Le 25 octobre prochain, "InfoPresse" en collaboration avec le Chapitre du Québec, présente la journée Infopresse - Recherche marketing "Mesurer l'engagement réel du consommateur". Plusieurs conférenciers spécialistes de la mesure de la loyauté client viendront nous parler de l'importance de la loyauté et de l'engagement dans nos plans marketing. Pour de plus amples informations, cliquer sur le lien.

International B2B Webinar Series: B2B Research -
The Times They Are A'Changin', October 2, 2006.

This will be the first webinar in a series featuring top B2B research "experts" and will feature Ruth McNeil, an international B2B research consultant. For more information, click here.

Joint QRD / QRCA Qualitative Research Event - October 20, 2006 in Toronto
Mark your calendars for the 2006 Annual Joint QRD/QRCA Qualitative Conference on October 20. For more information and to register for this event, click here.

Don't miss Paco Underhill and other industry leaders who will share their expertise and insights in this one day only exclusive event, at a great price: $195 for MRIA and QRCA members.

To learn more about the sponsorship opportunities available for this event, click here.

MRIA Business Intelligence Conference
November 9 & 10, 2006 in Vancouver

Register Now! Join industry professionals and buyers of Business Intelligence in Vancouver this November. Learn the new skills and perspectives being demanded of Researchers today. For details, on confirmed speakers and to register, click here.

The BI Conference is also offering Sponsorship Opportunities! Gain exposure among clients, potential clients, and industry leaders while demonstrating your support for the business intelligence and marketing research industry. For details, click here.


Toronto - January 16, 2007
Join in on the discussion of the current and future state of Online Research. Discover how your company can make a 'Net gain through e-research!

Last chance to register for the following courses:

Registration deadline: Oct. 5
Website Usability for Marketing Research Professionals
Course date: Oct. 11

Registration deadline: Oct. 10
Marketing Research on the Internet
Course date: Oct. 18

Registration deadline: Oct. 11
The Future is Tomorrow - Understanding the Power of Demographics in Market Research
Course date: Oct. 19

Last chance to benefit from Early Bird discount for the following courses:

Early Bird deadline: Oct. 3
Marketing Management for Researchers
Course dates: Oct. 31-Nov. 1

Early Bird deadline: Oct. 11
Ethical Issues and Privacy in Marketing Research
Course date: Nov. 8 (Half day)

Early Bird deadline: Oct. 12
Fundamentals of Marketing Research
Course dates: Nov. 9-10-16-17

Click here for the complete course calendar


To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto

    Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our December 2006 issue. The article submission deadline is October 20. Contact Stuart Hemerling, editor VUE magazine at 604.721.0480 or shemerling@prophis.com.

    Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
    Oct. 25 for the Dec. 2006 issue
    Nov. 24 for the Jan. 2007 issue

    For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.


    Request for Proposals (RFP)

    The Request for Proposals section is a service to MRIA members. If your organization is seeking a qualified marketing research company to look after your research project, this is the perfect vehicle to invite proposals. For more information, click here.


    Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 14(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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