If you cannot view this email properly, copy and paste this link into your browser address bar: http://www.mria-arim.ca/Pulse/091407/index.html

Volume 3, Issue 14

September 14, 2007

Net Gain 2.0: The Evolution of Best Practices and Innovations for Online Researchers

  • The Panorama Room, National Arts Centre, Ottawa, Ontario, Canada
  • Monday, November 5, 2007, 9:00 AM to 17:30 PM

The Marketing and research Intelligence Association (MRIA) will hold an upcoming Net Gain 2.0 Conference, discussing:

  • Methodologies based on the “Web 2.0 technologies”
  • Other new technologies and methodologies for doing online quantitative and qualitative research
  • New approaches to asking questions on the Internet (going beyond the electronic version of the pen and paper questionnaire)
  • Advances in Internet panel methodology, including new approaches regarding inference from online panels (i.e. sampling and weighting)
  • Approaches to online research in the Public Sector
  • Advances in online research in a global context 

Want to be part of the action?

VoxPop – You speak. We listen. Things improve.  
MRIA’s public education campaign to forge the link between opinion research and Canada’s economic and social success

MRIA is introducing a national, multi-faceted information campaign to give voice to Canadians and encourage participation in opinion research.

Called VoxPop, or Voice of the People, the campaign will educate Canadians about the value of opinion research – and its power to influence corporate and government decision-makers on everything from public policy advances to new products and services that more truly satisfy people’s needs.

To read more, click here.

Canadian Journal of Marketing Research—Call for Papers
Don’t miss your opportunity to publish your work in the Canadian Journal of Marketing Research (CJMR). With over 2,200 subscribers, the CJMR reaches MRIA members, private businesses and academic libraries. The upcoming Fall 2007 issue’s theme is online and Internet-based market research. Share your success stories—or lessons learned—with an engaged population of readers!

The deadline for submissions is September 15th, 2007. Visit the CJMR website for information on how to submit your article, or contact Cam Davis, Editor-in-Chief or John Liefeld, Managing Editor.

Toronto Chapter Panel Discussion on Youth and Marketing Research - September 18th, 2007
Come and be a part of MRIA’s discussion and get insights from our panelists on current issues related to “Youth and Marketing Research”.  Find more about the latest methodologies, what is new and exciting, the strengths and weaknesses of Online Panels, and whether Online Social Networks have a role to play in Research Design to Young Canadians. 
Panelists Include: Mike Farrell - Partner of Youthography, Grant Miller - V.P. of Uthink Online, Eric Meerkamper - Partner of D-Code, Guest Moderator: John Ball V.P. of IFOP North America and President-Elect of MRIA.

For more details, please visit the Toronto Chapter website.

Our very own Marc Tremblay makes CalgaryInc Magazine's prestigious TOP 40 UNDER 40 list
Marc Tremblay, MRIA Alberta Chapter President, made it to CalgaryInc Magazine's annual list of the Top 40 Calgarians under the age of 40, which features young business and community leaders who are excelling in their careers, are giving back to the community, and who, through personal and professional efforts, are raising the profile of Calgary. To read the whole article, click here.

Atlantic Chapter – TTRA Pre-conference Professional Development
In partnership with MRIA, the Travel and Tourism Research Association Canada is pleased to announce that the very popular MRIA course "Marketing Research on the Internet" will be held at the Rodd Charlottetown in PEI on Wednesday, October 17. This one-day course, taught by Cam Davis, will examine how the Internet can be used as an effective and viable research tool. The advantages and disadvantages of online research are discussed and key applications of the Internet are presented. TTRA Canada and MRIA members can both register for the course at the MRIA member rate. Pre-registration is required.  For more information and to register go to the MRIA website at http://www.mria-arim.ca/EDUCATION/Internet.asp


The Field Management Group was born out of the desire of field managers to address issues affecting today’s field operations and, ultimately, the whole market research business sector. The following is the FMG’s mission:

  1. To promote high standards and good practices within the research industry.
  2. To improve the overall quality of services offered by field companies, quantitative and qualitative alike.
  3. To increase the presence of field companies within the MRIA organization.
  4. To bring to the MRIA membership ideas and solutions to issues of concern like respondent cooperation, interviewer turnover, sampling issues due to increase of cell-phone only households, etc.

To make this happen, we need your contribution and support. If you feel you can contribute and help the Field Management Group achieve its goals and are interested in becoming a member of the MRIA Field Management Group Committee, please contact: Nancy Gulland at nancy@maverickresearch.com. For more information visit the Field management Group website.


Last chance to register for this course:

Registration deadline: Sept 13
Marketing Research Statistics & Data Analysis
Instructor: Chuck Chakrapani, CMRP
Course date: October 11-12 in Toronto

Benefit from the Early Bird Discount for these courses:

Early Bird deadline: Sept 18
Ethical Issues and Privacy in Marketing Research
Instructor: David Stark, CIPP
Course date: October 16 in Toronto

Early Bird deadline: Sept 19
Marketing Research on the Internet
Instructor: Cam Davis, CMRP
Course date: October 17 in Charlottetown

Early Bird deadline: Sept 21
Measuring Brand Equity
Instructor: Ajay K. Sirsi, PhD
Course date: October 19 in Calgary

Early Bird deadline: Sept 24
Semiotics, Introduction: How Symbols, Packaging, & Advertising Communicate
Instructor: Charles Leech, PhD
Course date: October 22 in Halifax

Click here for the complete course calendar.

For more information on the MRIA School of Marketing Research Certificate Program leading to the Certified Marketing Research Professional (CMRP) designation, click here.


To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our November 2007 issue. The article submission deadline is September 20, 2007. Contact Stuart Hemerling, VUE editor, at 604.721.0480 or shemerling@prophis.com.

    Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
    Sept. 25 for the Nov. 2007 issue

    Oct. 25 for the Dec. 2007 issue

    For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

    Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 16(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    How to unsubscribe
    Pulse is sent to you in response to your indicated interest in receiving news from MRIA. Pulse and other e-mail broadcasts constitute one of the Association's primary tools for communicating with members. If you are an MRIA member and choose to unsubscribe, you may miss out on information pertinent to your membership in the Association. To re-instate Pulse and other e-mail broadcasts after unsubscribing, you must notify the MRIA office in writing.

    To unsubscribe, please send an e-mail to this address: membership@mria-arim.ca