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Volume 6, Issue 10

September 13, 2010

Government study reveals significant errors
in voluntary census
A study conducted by Statistics Canada weeks before Ottawa revealed its plan to scrap the mandatory long-form census found that significant errors can creep into survey results gathered on a voluntary basis. The Harper government’s early summer announcement that it would make the 40-page long-form census optional has caused a major rift between Ottawa and researchers, businesses and health officials who warn it will undermine the rich trove of data upon which they rely. A June, 2010, internal study obtained by The Globe and Mail under the access-to-information law offers an inside look at how new census-taking rules could skew data in a range of areas from housing to demographics. Statistics experts warn its findings demonstrate how minorities and groups such as renters could be measurably underrepresented or miscounted in the coming 2011 census. Continues.

To read other news items relating to the long-form census debate, click here.

Hello TTRA Canada Members and Friends
We are pleased to announce that the Summer 2010 edition of the aTTRAction newsletter is ready, and we believe it is the most interesting issue yet! Thank you to all our contributors. Download your copy here: www.ttracanada.ca/about/attraction_newsletter

MRIA Institute for Professional Development
2010-2011 Calendar now available on our website!

  • To review the complete 2010-2011 Education Calendar, click here.
  • To check out courses near you, click here.
  • For a full list of core courses, click here.
  • For a full list of Professional Development Courses and special bundle pricing, click here.

Please note we have changed some of the Core course numbers this year! This was done to better reflect the recommended sequence of courses and the levels of course difficulty. We have also added a table of Core course prerequisites.

People in the News – highlights

Leger Marketing has appointed Dr. Chuck Chakrapani to the position of Executive Vice-President of Leger Marketing and President of the Toronto office. He is a Distinguished Visiting Professor at Ted Rogers School of Management, Ryerson University and was formerly CEO of Millward Brown, Canada.

Dr. Ruth M. Corbin has been appointed to the Board of Directors of the Traffic Injury Research Foundation (TIRF). Based in Ottawa, TIRF is an international leader in the development of scientific research and evidence-based practices for preventing injuries and loss of life on roads and highways due to road user behaviours.

David Stark has joined GfK on July 6, 2010, as Compliance and Privacy Officer, North America. In this role, David will report directly to Roland F. Fürst and will be responsible for developing and maintaining up to date compliance guidelines and processes for all sectors in North America.

To read more on these and other announcements, please visit the MRIA website.

Buying, Renewing and Editing Listings for the 2010 Online Edition of Research Buyer's Guide
If you have missed the deadline for our printed edition but still would like to be included in our searchable online version, please review the information below, and order your listing online. Production of the 2011 RBG will begin in March so look for our updates via email.

  • For Pricing Information, click here.
  • For RBG Section Definitions, click here.
  • To purchase/renew and edit listings for the 2010 online Edition of the Research Buyer's Guide, click here.

Vue Magazine is the monthly magazine of the Market Research and Intelligence Association. It contains articles relating to current research methods and practices, book reviews, industry conference reviews, details of upcoming events, and member news.

Only three more issues remain for 2010 and we invite all potential advertisers to consider placing an ad. Upcoming themes include Oct - Social Media;  Nov – Education;  Dec - Niche Markets.  Pricing and specs can be viewed here.


NOW is the time to join as new Individual or Corporate members

MRIA introduces pro-rated membership dues and fees for first-time members of the Association, for a membership ending on December 31, 2010, at the following discounted rates:

  • New Individual members can join at the reduced rate of $199 (plus $65 Activation Fee plus applicable taxes). Please inform your friends and colleagues in the industry, and enroll your new employees so they can start receiving the benefits of MRIA membership.
  • New Corporate representatives can join at the reduced rate of $199 (plus applicable taxes), which includes an Individual membership for the Corporate representative (a $65 Initiation Fee still applies). Preferred Research Registration fees have also been pro-rated for this period.

To join MRIA as a new Individual Member or as a new Corporate Member, click here for a link to the MRIA Portal, where you will be able to join the Association online, simply and efficiently. For more information, contact us at membership@mria-arim.ca or at 905-602-6854, ext. 8727.

Devenez un nouveau membre individuel ou corporatif dès aujourd’hui, à tarif réduit!

L’ARIM offre une cotisation réduite pour les nouveaux membres de l’Association, pour une adhésion se terminant le 31 décembre 2010, aux tarifs suivants:

  • Les nouveaux membres individuels peuvent adhérer au tarif réduit de 199$ (frais d’activation de 65$ en sus, plus taxes applicables). Veuillez informer vos amis et collègues de l’industrie et adhérer vos nouveaux employés afin qu’ils puissent bénéficier des avantages d’une adhésion à l’ARIM.
  • Les nouveaux membres corporatifs peuvent adhérer au tarif réduit de 199$ (plus taxes applicables), incluant une adhésion de membre individuel pour le représentant corporatif (frais d’activation de 65$ en sus). Les tarifs préférentiels pour l’enregistrement des sondages ont aussi été réduits au prorata.

Si vous désirez adhérer à l’ARIM à titre de nouveau membre individuel ou de nouveau membre corporatif, cliquez ici, où vous pourrez compléter votre transaction en ligne, simplement et efficacement. Pour plus d’information, n’hésitez pas à nous contacter à membership@mria-arim.ca ou au 905-602-6854, poste 8726.

FREE Professional Development Webinars are now available for download
Between November 2009 and February 2010, the MRIA Institute for Professional Development held 4 Professional Development Webinars, which are now available for online viewing, free of charge. To access the webinars, click here.

Are we paying too much? A discussion about Physician Honoraria

Honoraria for physicians participating in market research projects have been steadily increasing over the past several years. These increases are driven both by requests from the doctors themselves and by clients’ decisions to offer high “incentives” to encourage physicians to take part in their research. But how much is too much?

Join us on Monday, September 20, 2010, 6:00 PM, at Scallywags in Toronto for a lively discussion, brainstorming session and information exchange around this hot topic.

Speaker Nancy Gulland is the president of Maverick Research Inc. She has been working in Data Collection for over 25 years. Nancy is currently on the Board of Directors of the B2B Division and the Committee Chair for the Field Management Group.

For more details and to register, click here.

Social Media Analysis and Public Opinion

  • Thursday, Sept 23rd, 2010, 12:30 pm - 4:30 pm
  • Speakers: Tony Coulson of Environics Research Group and Eric Steedman of Nexalogy Environics
  • The Sheraton Hotel, 150 Albert Street
  • $20 for members and students (with student ID); $40 for non-members.
For more details and to register, click here.

Sampling Workshop

  • Thursday, Sept 23rd, 2010, 12:30 pm - 4:30 pm
  • Instructor: Chuck Chakrapani, PhD
  • Trend Research, 10147-104 Street NW, Edmonton
  • $399 MRIA members; $499 Non members
For more details and to register, click here.

14th Annual Golf Tournament at Piper’s Heath Golf Club

  • Thursday, Sept 23rd, 2010
  • Piper’s Heath Golf Club
  • 11:00 registration
  • 12:00pm start
For more details and to register, click here.

Granville Island Member, Family & Student Social Event

  • September 25, 2010
  • Lunch & Fun: 12:00 - 3:00
  • The Picnic Pavilion, Granville Island, Vancouver
  • $1 per person (includes a hamburger, veggie burger and cold drink)
For more details and to register, click here.

The Prairie Chapter, led by president Nicholas Borodenko, recently launched an informative brochure, designed to encourage dialogues with students considering careers in marketing research. Highlighting five successful MR professionals, the brochure invites inquiries and opens dialogues. To read the full copy, click here.


QRCA PNW Chapter Workshop: Concept Development with the “Concept Queen”

Southern Association for Public Opinion Research (SAPOR) Conference
Raleigh, North Carolina, OCTOBER 7-8
Registration | Sponsorship Opportunities

MRA First Outlook Conference - Insights & Strategies for the Entire Profession
Walt Disney World Swan, Orlando, FL, NOVEMBER 2-4

ESOMAR - Innovate 2010
BARCELONA, November 14 - 16

ESOMAR Qualitative 2010
BARCELONA, November 16 - 18

Course Registration is now open for the 2010-2011 academic year!

Last chance to register for this course!

Registration deadline: Sept. 13
202-Questionnaire Design

Instructor: Jordan A. Levitin, CMRP
Course date: September 27 in Toronto

Take advantage of the Early Bird rates and $ave $100 per course!

$ave even more! Bundle up for greater discounts when registering for more than 1 course in the same transaction!

Early Bird deadline: Sept. 10
101-Introduction to Marketing Research

Instructor: Robert A. G. Wong, MA, MCIP, CMRP
Course date: October 1 in Toronto

Early Bird deadline: Sept. 13
204-Qualitative Marketing Research

Instructor: Tim Mills, CMRP
Course date: October 4 in Toronto

Early Bird deadline: Sept. 16
201-Marketing Research Design: An Applied Course

Instructor: Cam Davis, PhD, CMRP, FMRIA
Course date: October 14 in Ottawa

Early Bird deadline: Sept. 17
401-Online Research, Best Practices and Innovations

Instructor: Cam Davis, PhD, CMRP, FMRIA
Course date: October 15 in Ottawa

Early Bird deadline: Sept. 22
Conjoint Analysis: Design, Analysis and Reporting that Leads to Better Marketing Strategy

Instructor: Ken Deal, MBA, PhD, CMRP, FMRIA
Course date: October 20 in Vancouver

Early Bird deadline: Sept. 23
301-Competitive Intelligence, Competitor Benchmarking and Mystery Shopping

Instructor: David Lithwick, MBA
Course date: October 21 in Toronto

Early Bird deadline: Sept. 24
102-Ethical Issues and Privacy in Marketing Research

Instructor: David Stark, CIPP
Course date: October 22 in Ottawa

Review the complete 2010-2011 Education Calendar
Check Out Courses Near You!

September 15 for the October 2010 issue.

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairie
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 14(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Mark Your Calendars

    ESOMAR - ODYSSEY 2010 - September 12-15, 2010 - Athens, Greece

    RCA PNW Chapter Workshop: Concept Development - September 17, 2010 - Seattle, Washington

    Southern Association for Public Opinion Research (SAPOR) Conference - October 7-8 - Raleigh, NC

    MRA First Outlook Conference - November 2-4, 2010 - Walt Disney World Swan, Orlando, FL

    ESOMAR - INNOVATE 2010 - November 14 - 16, 2010 - Barcelona, Spain

    ESOMAR - QUALITATIVE 2010 - November 16 - 18, 2010 - Barcelona, Spain

    MRIA Net Gain 5.0 - January 26, 2011 - Toronto, ON

    2011 MRIA National Conference - May 29 - 31, 2011 - Kelowna, BC

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