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Volume 5, Issue 5

September 2, 2009

Association Collaborative Effort Releases Online Research Definitions, Expands Membership
August 19, 2009, Joint Press Release: Research industry associations that joined together in the fall of 2008 to address online panel research quality under the Association Collaborative Effort (“ACE”) have announced their first collaborative development: a comprehensive set of terms and definitions for online research.  With the aim of increasing online data quality, understanding of online research, and transparency of online research operations, these “association-powered” terms and definitions provide a common baseline for all industry participants and will promote online panel research quality efforts. To view the complete press release, please visit the MRIA website.

MRIA Provides Groundbreaking Legal Opinion on Digital Fingerprinting to Corporate Members
...Association Exploring Alternative Solutions for Online Research Firms

Digital fingerprinting received widespread attention in the marketing research industry throughout 2008, especially in the online panel research space where this technology application is being deployed.  Until recently, however, relatively little attention has been given to associated privacy issues.

Earlier this year, MRIA’s National Board of Directors unanimously agreed to retain Brian Bowman of Pitblado LLP to prepare a legal opinion on digital fingerprinting. His cogent analysis in his MRIA-commissioned legal opinion cites pertinent clauses in PIPEDA, decisions rendered by our federal courts, and cases heard by the Office of the Privacy Commissioner of Canada. The legal opinion concludes that digital fingerprinting will increase exposure to liability for companies that use the technology. For complete information, please visit the MRIA website.

NOW is the time to join as new Individual or Corporate members and take advantage of reduced membership dues!

MRIA introduces pro-rated membership dues and fees for first-time members of the Association, for a membership valid until December 31, 2009.
To join MRIA as a new Individual Member or as a new Corporate Member, click here for a link to the MRIA Portal, where you will be able to join the Association online, simply and efficiently. For more information, contact us at membership@mria-arim.ca or at 905-602-6854, ext. 8727.

Devenez un nouveau membre individuel ou corporatif dès aujourd’hui, à tarif réduit!

L’ARIM offre une cotisation réduite pour les nouveaux membres de l’Association, pour une adhésion se terminant le 31 décembre 2009.
Si vous désirez adhérer à l’ARIM à titre de nouveau membre individuel ou de nouveau membre corporatif, cliquez ici, où vous pourrez compléter votre transaction en ligne, simplement et efficacement. Pour plus d’information, n’hésitez pas à nous contacter à membership@mria-arim.ca ou au 905-602-6854, poste 8726.

Web 2.0 platforms, social networks, online communities and mobile research are rapidly entering the marketing research landscape with innovative digital approaches mushrooming daily. Online Panels are just the peak of the iceberg!

We are pleased to announce that MRIA members receive the same rate as ESOMAR members to attend the Online Research Conference in Chicago, October 26-28 2009. This saves each registering member 370 euros on their fee. In order to benefit from this arrangement, MRIA members should enter the preferential code - MRI_ESONL9 - when completing the online application form online at www.esomar.org/web/2009-online/. This will automatically apply the discount.

Up to the minute information available on the ESOMAR ONLINE RESEARCH 2009 website.

2009 National Membership Directory &
Research Buyer’s Guide – updates
The annual membership directory has been mailed with the September issue of Vue. The RBG will be mailed with the October issue, as planned. Thank you to everyone who participated in making both projects a success once again this year.

Advertising Opportunities
Vue Magazine - Will you be vue’d in 2009?
MRIA’s vue magazine is coming of age with an insightful editorial team, monthly themes, great articles, and effective advertising! Be counted among the successful advertisers who depend on Vue to get their marketing messages across. November 2009 is the Education Issue. Advertising space is still available – contact Anne Marie Gabriel at amgabriel@mria-arim.ca. For more info and special offers click here.

Blogs, Wikis, Widgets, Forums, Tweets, what do they all mean?

When: Monday, September 14, 2009, 6:00 PM
Scallywags, 11 St.Clair Avenue West, 2nd floor
Speaker: Ezra Silverton, President 9th sphere

Join us for a knowledge session by Ezra Silverton, the president of the web design and development company, 9th sphere, as he clarifies in plain English the pros and cons of current web trends, their numerous applications and uses, and best practices to keep in mind. Click here for complete details and to register.

What will customer/consumer behaviour look like on the other side of this financial crisis?

When: Thursday September 24, 2009 from Noon to 13:30 Eastern
Speaker: Camden W. Nunery, The Market Research Executive Board

While the financial crisis that started in September is not yet behind us, the next phase of the downturn has already arrived—a massive falloff in demand. How permanent will this falloff in demand be? And many members are wondering, "What will customer/consumer behaviour look like on the other side of this crisis?"

Hear the Market Research Executive Board's perspective on these questions and examine key strategies members are using to prepare for possible scenarios that could emerge once the current crisis has passed. Click here for complete details and to register.

Recruiting Hard-to-Contact B2B Respondents

When: Wednesday, November 18th , 2009, 1 PM EST
Speaker: Helen Wanford, Wanford Fieldwork Partnership

Helen Wanford, Managing and Research Partner for Wanford Fieldwork Partnership in the U.K. – a B2B specialist recruiter, with 39 years experience in market research will explore all the challenges associated with locating and recruiting the elusive B2B respondent. Click here for complete details and to register.

Logo2009 QRD CONFERENCE - Navigating Changing Landscapes

When: Friday November 20 , 2009
Where: Ontario Science Centre, Don Mills Ontario.

The QRD Board is pleased to announce that Dr. JP Pawliw-Fry will present the keynote address at the annual QRD Conference on November 20th.

Dr. JP Pawliw-Fry is a thought leader on the subject of leadership, performance and managing change and is formerly one of the highest rated lecturers at the prestigious Kellogg School of Management's Executive Education Program.  He now acts as an advisor to numerous Fortune 100 companies as well as the NHL, NBA and Olympic medal winning athletes.  JP has grown the Institute for Heath & Human Potential into a successful, multi-national business which is know as the leading authority on the impact of emotions on performance.  JP is that rare kind of speaker who brings both substance and style to a presentation - pushing audiences to learn using thought provoking ideas and connects with them in a deeply emotional and humorous way!  

For more information on sponsorship, speaking opportunities and to register later this month visit  the 2009 QRD Conference Website.

2010 Net Gain 4.0 - Wednesday, January 27, 2010

The MRIA 2010 Net Gain 4.0 Conference will be held on Wednesday, January 27, 2010 at the St. Andrew's Club & Conference Centre, Toronto, Ontario – MARK YOUR CALENDARS and stay tuned for sponsorship and program information later this month !!!

Logo2010 Conference & 50th Anniversary Celebration

We’re 50 Years Young! Be Part of the Celebration as a Sponsor of the 2010 MRIA Conference in Toronto!
Although the Marketing Research and Intelligence Association (MRIA) holds a conference each year, the 2010 Conference, marking our 50th anniversary, will be unique. We are planning an extraordinary event showcasing the role and value of market and public opinion research to Canadian business as well as the nonprofit and government sector, and we will offer insights and guidance for the future of our industry over the next fifty years.

Our sponsorship prospectus provides you with an opportunity to sponsor a component of the conference that best suits your individual marketing and sponsorship strategies. Stand-alone sponsor packages are available from $2,000 to $50,000. Each category guarantees the sponsor a profile, recognition and access to the attending delegates. Please review this document and select a level of sponsorship that best fits your organization.
For complete information, and to become a Sponsor, please download our Sponsorship Prospectus (PDF format).

Call for Speakers and Presentations
We are inviting you to be a part of the 2010 MRIA Conference in Toronto by submitting a proposal to lead a 45-minute session consisting of a 30-minute presentation followed by 15 minutes of open discussion.
Important Dates

  • Submission deadline, including full speaker bios – November 27, 2009
  • Acceptance notification – December 18, 2009
  • Deadline for confirmation of session titles and descriptions (for conference brochure and marketing materials) - March 1, 2010
  • Deadline for speakers to provide presentation handouts (in PowerPoint format) – April 15, 2010

For complete information, please download our Call for Speakers and Presentations Guidelines (PDF format).

Annual Golf Tournament
Join us on Wednesday, September 23, 2009 for the Annual MRIA Golf Tournament at the Royal Woodbine Golf Club. Don't miss your chance to get together with your research colleagues and clients, for a fun filled afternoon of scramble golf followed by a great dinner! For complete details and to register, please visit the Toronto Chapter website.

End of Summer BBQ
Join us on Wednesday, September 30, 2009 (5:00 pm onwards) for an evening of Networking, Live Music, Ping Pong, Wallyball, Door Prizes, and more, at the Balmy Beach Club in Toronto. For complete details and to register, please visit the Toronto Chapter website.

Panel on Youth Culture Research

Join us on September 24, 2009 at 12:00 noon at the National Arts Centre in launching the new program year with a panel on Youth Culture Research (age group 15 to 29). MRIA Ottawa has assembled a panel of three experts, each of whom represents different aspects of the field. For complete details and to register, please visit the Ottawa Chapter website.

Register for these courses now and get the Early Bird Discount!

Early Bird deadline: Sept. 4
SPSS: Analyzing Survey Data: An Introductory Workshop
Instructor: Ken Deal, MBA, PhD, CMRP
Course date: September 25 in Ottawa

Early Bird deadline: Sept. 9
402-Marketing Management for Researchers
Instructor: Tim Mills, CMRP
Course date: September 30 – October 1 in Toronto

Early Bird deadline: Sept. 11
101-Introduction to Marketing Research
Instructor: Robert A. G. Wong, MA, MCIP, CMRP
Course date: October 2 in Toronto

Early Bird deadline: Sept. 22
ROI on Marketing and Research
Instructor: Chuck Chakrapani, MA, MSc, PhD, CIM, FSS, CMRP
Course date: October 20 in Winnipeg

Early Bird deadline: Sept. 23
302-Competitive Intelligence, Competitor Benchmarking and Mystery Shopping
Instructor: David Lithwick, MBA
Course date: October 21 in Toronto

Early Bird deadline: Sept. 24
403-Advanced Qualitative Marketing Research Techniques
Instructor: Tim Mills, CMRP
Course date: October 22 in Ottawa

Course registration is now open!


October 1 for the November 2009 issue.

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 5(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Mark Your Calendars

    MRIA B2B Division Toronto Learning Series - September 14, 2009 - Toronto, Ontario

    MRIA Toronto Chapter Annual Golf Tournament - September 23, 2009 - Royal Woodbine Golf Club

    MRIA CSRC Webinar - September 24, 2009 - Online

    MRIA Ottawa Chapter Speaker Event - September 24, 2009 - National Arts Centre, Ottawa, Ontario

    MRIA Toronto Chapter End of Summer BBQ - September 30, 2009 - Balmy Beach Club, Toronto, Ontario

    ESOMAR Conference - Online Research 2009 - October 26-28 2009 - Chicago

    MRIA B2B Division International Webinar Series - November 18, 2009 - Online

    2009 QRD Day Conference - November 20 - Ontario Science Centre, Don Mills, Ontario

    MRIA 2010 Net Gain 4.0 Conference - January 27, 2010 - Toronto, Ontario

    2010 MRIA National Conference & Awards Gala - May 30 - June 2, 2010 - Toronto, Ontario

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