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Volume 3, Issue 13

August 31, 2007

Net Gain 2.0: The Evolution of Best Practices and Innovations for Online Researchers

  • The Panorama Room, National Arts Centre, Ottawa, Ontario, Canada
  • Monday, November 5, 2007, 8:30 AM to 17:00 PM

The Marketing and research Intelligence Association (MRIA) will hold an upcoming Net Gain 2.0 Conference, discussing:

  • Methodologies based on the “Web 2.0 technologies”
  • Other new technologies and methodologies for doing online quantitative and qualitative research
  • New approaches to asking questions on the Internet (going beyond the electronic version of the pen and paper questionnaire)
  • Advances in Internet panel methodology, including new approaches regarding inference from online panels (i.e. sampling and weighting)
  • Approaches to online research in the Public Sector
  • Advances in online research in a global context 

Want to be part of the action?

VoxPop – You speak. We listen. Things improve.  
MRIA’s public education campaign to forge the link between opinion research and Canada’s economic and social success

MRIA is introducing a national, multi-faceted information campaign to give voice to Canadians and encourage participation in opinion research.

Called VoxPop, or Voice of the People, the campaign will educate Canadians about the value of opinion research – and its power to influence corporate and government decision-makers on everything from public policy advances to new products and services that more truly satisfy people’s needs.

To read more, click here.

Canadian Journal of Marketing Research—Call for Papers
Don’t miss your opportunity to publish your work in the Canadian Journal of Marketing Research (CJMR). With over 2,200 subscribers, the CJMR reaches MRIA members, private businesses and academic libraries. The upcoming Fall 2007 issue’s theme is online and Internet-based market research. Share your success stories—or lessons learned—with an engaged population of readers!

The deadline for submissions is September 15th, 2007. Visit the CJMR website for information on how to submit your article, or contact Cam Davis, Editor-in-Chief or John Liefeld, Managing Editor.

Alberta Chapter President’s Dinner and Networking Event
The Story So Far and the Story Still to be Written:
The Remarkable Quest of MRIA and its Members

Speaker: Barry Watson, PhD, CMRP, MRIA President
Date: Wednesday, September 5, 2007
Time: Calgary 12:00 to 1:00 p.m., Edmonton 6:00 to 7:30 p.m.
Registration deadline: Friday, August 31, 2007

Ottawa Chapter Speaker’s Series: September 12, 2007
David Kuczenski, Director of Market Research for Lifescience Dynamics Ltd. and Revelation Associates
, will discuss how managers can utilize carefully planned market research and competitive intelligence programs to optimize their brand's position despite impending loss of exclusivity.

For more details, please visit the Ottawa Chapter website.

Atlantic Chapter – TTRA Pre-conference Professional Development
In partnership with MRIA, the Travel and Tourism Research Association Canada is pleased to announce that the very popular MRIA course "Marketing Research on the Internet" will be held at the Rodd Charlottetown in PEI on Wednesday, October 17. This one-day course, taught by Cam Davis, will examine how the Internet can be used as an effective and viable research tool. The advantages and disadvantages of online research are discussed and key applications of the Internet are presented. TTRA Canada and MRIA members can both register for the course at the MRIA member rate. Pre-registration is required.  For more information and to register go to the MRIA website at http://www.mria-arim.ca/EDUCATION/Internet.asp

2007 B2B Division Toronto Learning Series Event: Marketing Research? Business Intelligence? For Most B2B User Companies, Here’s Where It Starts!

Monday, September 10, 2007

Most B2B businesses have limited or no budgets for marketing research and more than half rely on data collected from free sources according to the research done by the B2B Division for the National Conference.  However, even with tight budgets, businesses still want custom marketing research.  One way to help those clients get “more for their money” is to familiarize yourself with the free sources available – steer the client to quality secondary sources that will give them the background and allow you to focus on providing in-depth research.

Maggie Weaver, author of the Canadian B2B Research Sourcebook, reviews free (or nearly free) quality information that clients should know about.  These sources will also be invaluable to you, the researcher, as you scope out assignments in unfamiliar industry sectors or search out a potential client. For more information and to register, visit the B2B website.


The Field Management Group was born out of the desire of field managers to address issues affecting today’s field operations and, ultimately, the whole market research business sector. The following is the FMG’s mission:

  1. To promote high standards and good practices within the research industry.
  2. To improve the overall quality of services offered by field companies, quantitative and qualitative alike.
  3. To increase the presence of field companies within the MRIA organization.
  4. To bring to the MRIA membership ideas and solutions to issues of concern like respondent cooperation, interviewer turnover, sampling issues due to increase of cell-phone only households, etc.

To make this happen, we need your contribution and support. If you feel you can contribute and help the Field Management Group achieve its goals and are interested in becoming a member of the MRIA Field Management Group Committee, please contact: Nancy Gulland at nancy@maverickresearch.com. For more information visit the Field management Group website.


Last chance to register for this course:

Registration deadline: Sept. 6
Questionnaire Design - Online
Jordan A. Levitin, CMRP

Course date: September 10 to October 10

Benefit from the Early Bird Discount for these courses:

Early Bird deadline: Sept. 6
Fundamentals of Marketing Research
Instructor: Ajay K. Sirsi, PhD
Course date: September 20-21 & 27-28 in Toronto

Early Bird deadline: Sept. 13
Marketing Research Statistics & Data Analysis
Chuck Chakrapani, CMRP
Course date: October 11-12 in Toronto

Early Bird deadline: Sept. 18
Ethical Issues and Privacy in Marketing Research
Instructor: David Stark, CIPP
Course date: October 16 in Toronto

Early Bird deadline: Sept. 19
Marketing Research on the Internet
Instructor: Cam Davis, CMRP
Course date: October 17 in Charlottetown

Click here for the complete course calendar.

For more information on the MRIA School of Marketing Research Certificate Program leading to the Certified Marketing Research Professional (CMRP) designation, click here.


To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our November 2007 issue. The article submission deadline is September 20, 2007. Contact Stuart Hemerling, VUE editor, at 604.721.0480 or shemerling@prophis.com.

    Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
    Sept. 25 for the Nov. 2007 issue

    Oct. 25 for the Dec. 2007 issue

    For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

    Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 11(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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