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Volume 3, Issue 12

August 17, 2007

VoxPop – You speak. We listen. Things improve.  
MRIA’s public education campaign to forge the link between opinion research and Canada’s economic and social success

MRIA is introducing a national, multi-faceted information campaign to give voice to Canadians and encourage participation in opinion research.

Called VoxPop, or Voice of the People, the campaign will educate Canadians about the value of opinion research – and its power to influence corporate and government decision-makers on everything from public policy advances to new products and services that more truly satisfy people’s needs.

To read more, click here.

Canadian Journal of Marketing Research—Call for Papers
Don’t miss your opportunity to publish your work in the Canadian Journal of Marketing Research (CJMR). With over 2,200 subscribers, the CJMR reaches MRIA members, private businesses and academic libraries. The upcoming Fall 2007 issue’s theme is online and Internet-based market research. Share your success stories—or lessons learned—with an engaged population of readers!

The deadline for submissions is September 15th, 2007. Visit the CJMR website for information on how to submit your article, or contact Cam Davis, Editor-in-Chief or John Liefeld, Managing Editor.

2007 Research Buyer’s Guide
Production is on schedule and copies will be delivered to all members as part of the September Vue mail package, during the last week of August. Thank you to all listers and advertisers for contributing to a really exciting and colorful edition this year.

2007 Membership Directory
Work continues to ensure accuracy of all member listings. This year’s edition will be mailed to all members at the end of September.

NOW is the time to join as new Individual or Corporate members
On July 3, MRIA introduced pro-rated membership dues and fees for first-time members of the Association, which are available from July 1 to December 31, 2007:

  • New Individual members can join for six months at the reduced rate of $180 (plus $50 Activation Fee plus GST). Please inform your friends and colleagues in the industry, and enroll your new employees so they can start receiving the benefits of MRIA membership. 
  • New Corporate representatives can join for six months, at the reduced rate of $180 (plus GST), which includes an Individual membership for the Corporate representative (a $50 Initiation Fee still applies). Preferred Research Registration fees have also been pro-rated for this six-month period.

To join MRIA as a new Individual Member or as a new Corporate Member:
Click here for a link to the MRIA Portal, where you will be able to join the Association online, simply and efficiently.

Atlantic Chapter – TTRA Pre-conference Professional Development
In partnership with MRIA, the Travel and Tourism Research Association Canada is pleased to announce that the very popular MRIA course "Marketing Research on the Internet" will be held at the Rodd Charlottetown in PEI on Wednesday, October 17. This one-day course, taught by Cam Davis, will examine how the Internet can be used as an effective and viable research tool. The advantages and disadvantages of online research are discussed and key applications of the Internet are presented. TTRA Canada and MRIA members can both register for the course at the MRIA member rate. Pre-registration is required.  For more information and to register go to the MRIA website at http://www.mria-arim.ca/EDUCATION/Internet.asp

2007 B2B Division Toronto Learning Series Event: Marketing Research? Business Intelligence? For Most B2B User Companies, Here’s Where It Starts!

Monday, September 10, 2007

Most B2B businesses have limited or no budgets for marketing research, and more than half rely on data collected from free sources according to the research done by the B2B  Division for the National Conference.  However, even with tight budgets, businesses still want custom marketing research.  One way to help those clients get “more for their money” is to familiarize yourself with the free sources available – steer the client to quality secondary sources that will give them the background and allow you to focus on providing in-depth research.

Maggie Weaver, author of the Canadian B2B Research Sourcebook, reviews free (or nearly free) quality information that clients should know about.  These sources will also be invaluable to you, the researcher, as you scope out assignments in unfamiliar industry sectors or suss out a potential client. For more information and to register, visit the B2B website.


The Field Management Group was born out of the desire of field managers to address issues affecting today’s field operations and, ultimately, the whole market research business sector. The following is the FMG’s mission:

  1. To promote high standards and good practices within the research industry.
  2. To improve the overall quality of services offered by field companies, quantitative and qualitative alike.
  3. To increase the presence of field companies within the MRIA organization.
  4. To bring to the MRIA membership ideas and solutions to issues of concern like respondent cooperation, interviewer turnover, sampling issues due to increase of cell-phone only households, etc.

To make this happen, we need your contribution and support. If you feel you can contribute and help the Field Management Group achieve its goals and are interested in becoming a member of the MRIA Field Management Group Committee, please contact: Nancy Gulland at nancy@maverickresearch.com. For more information visit the Field management Group website.



The following Core courses will be offered in early Fall in Toronto:

  • Fundamentals of Marketing Research: September 20-21 & September 27-28
  • Marketing Research Statistics & Data Analysis: October 11-12

For more information on the MRIA School of Marketing Research Certificate Program leading to the Certified Marketing Research Professional (CMRP) designation, click here.


To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our October 2007 issue. The article submission deadline is August 20, 2007. Contact Stuart Hemerling, VUE editor, at 604.721.0480 or shemerling@prophis.com.

    Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
    Aug. 25 for the Oct. 2007 issue

    Sept. 25 for the Nov. 2007 issue

    For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

    Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 9(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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