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Volume 4, Issue 6

Summer 2008

In memoriam – John SMART, CMRP
(1940 –

The Canadian research world was saddened to learn of the passing of John Smart, BA, MA, CMRP on Sunday August 3rd, 2008, in his 68th year. Chairman and Founder of SMRT (Sampling Modelling and Research Technologies, Inc.), John was one of our Industry's leading experts in survey sampling, business intelligence, data analytics, statistics and data enhancement. An active member and supporter of PMRS/MRIA, he was a founding member of the Response Rate Committee and always ready to assist anyone striving to improve the quality and effectiveness of survey research. Despite setbacks to his health in recent years, John always presented a cheerful and optimistic outlook and loved to get his teeth into a new sampling or analytical problem. He will be missed. Friends may call at the MORLEY BEDFORD FUNERAL HOME, 159 Eglinton Ave. W. (2 lights west of Yonge St.) on Wednesday August 6, from 7 - 9 p.m. Funeral Service in the Chapel on Thursday at 12:00 noon. Interment Mt. Pleasant Cemetery. In lieu of flowers, donations to the Toronto General Hospital, attention: Transplant Unit, the Princess Margaret Hospital, attention: Liver Cancer Research or Multiple Myeloma Research, or to a charity of one's choice would be appreciated.

Free National Do Not Call List “What You Need To Know” Teleconference Presentations Exclusively For MRIA Members:

Canada’s long-anticipated National Do Not Call List (NDNCL) is scheduled to launch on Tuesday, September 30, 2008, and calls made for survey and public opinion research are fully exempt. 

MRIA has teamed up with the CRTC to offer some teleconference presentations, exclusively for MRIA members, about the coming NDNCL and what survey research companies need to know.

Watch for a direct e-mail to all MRIA members on Wednesday, August 6 with information on these informative teleconference presentations and how to register.

To find out more, click here.


NOW is the time to join as new Individual or Corporate members

MRIA introduces pro-rated membership dues and fees for first-time members of the Association, which will be available from June 26 to December 31, 2008 at the following discounted rates:

  • New Individual members can join for six months at the reduced rate of $189 (plus $60 Activation Fee plus GST). Please inform your friends and colleagues in the industry, and enroll your new employees so they can start receiving the benefits of MRIA membership.
  • New Corporate representatives can join for six months, at the reduced rate of $189 (plus GST), which includes an Individual membership for the Corporate representative (a $60 Initiation Fee still applies). Preferred Research Registration fees have also been pro-rated for this six-month period.

To join MRIA as a new Individual Member or as a new Corporate Member, click here for a link to the MRIA Portal, where you will be able to join the Association online, simply and efficiently. For more information, contact us at membership@mria-arim.ca or at 905-602-6854, ext. 8727.

School of Marketing Research Renamed;
And Other Key Education and CMRP Changes Approved

The MRIA Board of Directors has approved a name change for the School of Marketing Research. This vitally important area in the Association's suite of member services and benefits is now called the Institute for Professional Development. Click here for the complete article.

MRIA Secures 15% Discount for Members on 2008 ESOMAR Congress Registration Fees

Your Association has partnered with ESOMAR to bring MRIA members a 15% discount on registration fees for the upcoming Frontiers 2008 ESOMAR Annual Congress, the world’s largest marketing research industry conference, which is being held in Montreal from Monday, September 22 to Thursday, September 25.

This attractive discount applies to the Congress registration fee in effect at the time of registration, and applies to both the “ESOMAR Member” and “ESOMAR Non-Member” rates.  The discount does not apply to registration fees for the pre-Congress Workshops. Click here for complete details.

Visit the MRIA Booth in the Tradeshow area and contact Anne Marie Gabriel to find out more about advertising opportunities amgabriel@mria-arim.ca

2008 Research Buyer's Guide

Look for your copy to be mailed with the September issue of VUE.

Save These Dates and Prepare To Be Wowed

2009 MRIA National Conference Dates and Venue Confirmed! A great city, great learning, and great networking and business development opportunities. Get "In Tune" at an event you won't want to miss. Block these dates: Sunday, May 24 to Tuesday, May 26 for MRIA's 2009 National Conference at the Hyatt Regency Hotel in the happening city of Montreal. More details to follow soon.

New MRIA Code of Conduct Now In Force: Learn How It Affects You, Your Business, and How To Comply

The MRIA’s new Code of Conduct and Good Practice is now in effect. David Stark, CIPP, MRIA’s President-Elect and Immediate Past Standards Portfolio Chair, has visited all MRIA Chapters, where he presented "Decoding the New Code: How the revisions to the MRIA Code of Conduct and Good Practice affect your business and what you need to do to comply." To learn more, click here.

Advertising Opportunities

Vue Magazine - Will you be vue’d in 2008? MRIA’s Vue magazine has come of age with a new editorial team, monthly themes, great articles, interviews, impactful advertising and yes, a fresh new look! June was delivered with a complimentary copy of CJMR Volume 24.1 and August will arrive after the long weekend. September will be a blockbuster issue, with lots of advertisers bringing their message to the ESOMAR Congress, taking place in Montréal from September 22-25, 2008. MRIA will have a booth at the event and copies of Vue will be made available to the international delegates – this is the issue you want your company to be in! Be counted among the successful advertisers who depend on Vue to get their marketing messages across. For more info and special offers, click here.

What Doctors Want... From Market Research


McWhirter & Associates conducts many research projects every year with physicians. Because of the company’s specialty in this type of research it was interested in learning a little more about why – and why not – physicians agree to participate in market research projects. In addition, given the variety of methodologies available for conducting research, the company was interested in obtaining some sense of doctors’ preferences and experiences with each of the main market research methodologies. For details, and to register, visit the MRIA B2B website.

Toronto Chapter - Call for Speakers
The Toronto Chapter is looking for presenters for their upcoming speaker series for Fall 2008 and Winter 2009.  We hope you will be interested in sharing some of your insights and case studies with others in the industry to stimulate more creative approaches and insights to research. Click here for complete details.

Toronto Chapter Pub Night At the Duke of York
Tuesday, August 19th, 2008

Place: Prince Arthur Room, Duke of York Pub, 39 Prince Arthur Avenue Toronto, ON M5R 1B2
Time: 6:00 pm - 8:30 pm
Fee: Free of charge to attend. Cash bar.

Come join us to cheer on our Canadian athletes at the Olympics! Click here for more details.

Retenez ces dates et préparez-vous à un événement époustouflant

Les dates et le lieu de la conférence annuelle de l’ARIM en 2009 sont maintenant confirmés.

Une super ville, un super contenu et de super opportunités de réseautage et de développement d’affaires. Soyez « En Accord » avec les nouvelles tendances de l’industrie en participant à cet événement que vous ne voudrez pas manquer.
Réservez ces dates : du dimanche 24 mai au mardi 26 mai 2009, la conférence annuelle de l’ARIM aura lieu à l'hôtel Hyatt Regency dans l’effervescente ville de Montréal.
Plus de détails seront bientôt disponibles.

Mark your Calendars

ESOMAR Congress 2008 in Montreal – Sept. 22-25, 2008

2009 MRIA National Conference & Awards Gala in Montreal - May 24-26, 2009

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our October 2008 issue. The article submission deadline is August 11, 2008.

August 22 for the October 2008 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.


For more information on the MRIA Institute for Professional Development Program leading to the Certified Marketing Research Professional (CMRP) designation, click here.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Request for Proposal (RFP)

    The Request for Proposal section is a service to MRIA members. If your organization is seeking a qualified marketing research company to look after your research project, this is the perfect vehicle to invite proposals. For more information, click here.

    There is currently 1 exciting RFP available for members to view online.

    Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 8(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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