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Volume 7, Issue 5

July 29, 2011

MRIA IPD presents  a Free Live Webinar on
Accessibility for Ontarians with Disabilities Act (AODA)

The compliance deadline is January 1, 2012. Are You Ready?
Presenter: Joanne Royce; Royce & Associates
Webinar Date: August 17, 2011
Webinar Time: 12:00-12:45 PM EST
Registration Deadline: August 14, 2011

For more information and to register, click here.

2011-2012 Course Schedule
The schedule for physical courses for the 2011-12 academic year will be developed during the summer and will be posted on the MRIA website on August 3rd. Please check back then. Online courses are available year round! Wishing Everyone a Great Summer.

IMPORTANT NOTICE – MRIA Research Registration System
We recently modified the telephone number that the public calls to verify the legitimacy of a research agency or of a marketing research project. The new contact number is 1-888-602-6742, extension 8728. Thank you in advance for modifying the telephone number displayed on your website and kindly advise your staff involved regarding the change.

AVIS IMPORTANT – Système d’enregistrement des
sondages de l’ARIM

Nous avons récemment modifié le numéro de téléphone à être utilisé par le public pour vérifier si une société de recherche ou un projet de recherche marketing est légitime. Le nouveau numéro de téléphone est le 1-888-602-6742, poste 8728. Merci de modifier le numéro de téléphone qui est affiché sur votre site web ou qui est transmis par votre personnel aux participants à vos projets de recherche.

NOW is the time to join as new Individual or Corporate members

MRIA introduces pro-rated membership dues and fees for first-time members of the Association, for a membership ending on December 31, 2011, at the following discounted rates:

  • New Regular members can join at the reduced rate of $209*.
  • New Practitioners with less than 2 years of work experience in the industry can join at the reduced rate of $119* Please inform your friends and colleagues in the industry, and enroll your new employees so they can start receiving the benefits of MRIA membership.
    * plus $65 activation fee, plus applicable taxes.
  • New Corporate members can join at the reduced rate of $209 (plus taxes), which includes an Individual membership for the Corporate representative (a $65 Activation fee still applies). Preferred Research Registration fees have also been pro-rated.
To join MRIA as a new Individual Member or as a new Corporate Member, click here for a link to the MRIA Portal, where you will be able to join the Association online, simply and efficiently. For more information, contact us at membership@mria-arim.ca

Devenez un nouveau membre individuel ou corporatif dès aujourd’hui, à tarif réduit!

L’ARIM offre une cotisation réduite pour les nouveaux membres de l’Association, pour une adhésion se terminant le 31 décembre 2011, aux tarifs suivants:

  • Les nouveaux membres réguliers peuvent adhérer au tarif réduit de 209$*.
  • Les nouveaux praticiens ayant moins de deux ans d'expérience professionnelle dans l'industrie peuvent adhérer au tarif réduit de 119$*. Veuillez informer vos amis et collègues de l’industrie et adhérer vos nouveaux employés afin qu’ils puissent bénéficier des avantages d’une adhésion à l’ARIM.
    * Frais d’activation de 65$ en sus, plus taxes.
  • Les nouveaux membres corporatifs peuvent adhérer au tarif réduit de 209$ (plus taxes), incluant une adhésion de membre individuel pour le représentant corporatif (frais d’activation de 65$ en sus). Les tarifs préférentiels pour l’enregistrement des sondages ont aussi été réduits au prorata.

Si vous désirez adhérer à l’ARIM à titre de nouveau membre individuel ou de nouveau membre corporatif, cliquez ici, où vous pourrez compléter votre transaction en ligne, simplement et efficacement. Pour plus d’information, n’hésitez pas à nous contacter à membership@mria-arim.ca.

CMRE Study Guide - Now available for downloading

The CMRE Study Guide was developed to assist candidates with their preparation for the MRIA's Comprehensive Marketing Research Exam (CMRE). It is organized into four major sections:
Section A: "About the CMRP and CMRE"
Section B: "Preparing for the Exam"
Section C: "Writing the Exam"
Section D: "Are You Ready?"

Members in good standing can download the Study Guide (PDF format), from the MRIA Website. Please note, MRIA also offers a two day intensive CMRE Prep Workshop. For more information click here.

MRIA 2012 National Conference

May 30 – June 1
St John’s  NFLD

Mark your calendars and check the MRIA website starting in September for all the exciting details.

2011 Vue – September - The Education Issue – call for advertisers
Expected to be the second largest issue of the year, this would be a good pick to be Vue’d … and 300 extra copies will be delivered to Ministers on Parliament Hill – so do not miss out on this excellent opportunity ! Can you afford not be seen and Vue’d this September? Reserve your space ASAP by emailing amgabriel@mria-arim.ca - and provide artwork no later than Friday August 12, 2011.

MRIA QRD Half Day Conference:
Qual is Dead - Long Live Qual

Join us for a half-day Qual in the Fall Conference to be held in Toronto on Friday October 28, starting at 1PM – call for speakers and other details will be made available online next month.

MRIA is offering “Some like it Mobile” ... coming via webinar to a screen near you. November 2011 – check the MRIA website for more info next month.

MRIA Toronto Chapter
15th Annual Golf Tournament

Thursday, September 29, 2011, Piper’s Heath Golf Club - Hornby (Milton)

This year’s course is Piper’s Heath Golf Course, voted one of Canada’s best new courses. There will be prizes for the best score, longest drive, and closest to the pin. Following your round there will be a full sit down dinner and a few activities to keep you occupied. So here is your chance to get together with your research colleagues and clients, for a fun-filled afternoon of scramble golf followed by a great dinner! For more information and to register, please click here.


ESOMAR is once again extending a discount for MRIA members who wish to attend the 2011 Congress – get 15% off the non-member rates by using promo code MRA_CON_2010. To register click hereFor Programme info visit the ESOMAR website.

The Marketing Research Association (“MRA”), Quirk’s Marketing Research Review (“Quirk’s”), and the Market Research Executive Board program of The Corporate Executive Board Company (“CEB”) are  pleased to announce they will be producing a new conference to advance the interests of corporate marketing researchers and executives as well as the research providers who support them. For more info go to http://crc.marketingresearch.org/

The Corporate Researchers Conference (“CRC”)will be held September 21-23, 2011, at the Fairmont Chicago, Millennium Park Hotel. For more information click here.

SAPOR 30th Annual Conference will be held in the Research Triangle area in North Carolina from October 5-7, 2011. The call for papers and further details about the conference will be announced this spring so please be on the lookout and consider participating! Click here for details.

2011 QRCA Annual Conference will be held at The Venetian in Las Vegas, Nevada from October 12-14, 2011! Click here for details.

ESOMAR launches two new project teams on Social Media Research and Interactive Mobile Research. Read more.

Education Delivered to Your Desk!

Online Courses Are Finally Here!
Complete these Core courses online without having to leave your desk!

101-Introduction to Marketing Research

102-Ethical Issues and Privacy in Marketing Research

201-Marketing Research Design: An Applied Course

202-Questionnaire Design

203-Marketing Research Statistics & Data Analysis

204-Qualitative Marketing Research

303-Marketing Management for Researchers

401-Online Research, Best Practices and Innovations

403-Advanced Qualitative Marketing Research Techniques

2011 Advertising Rates
For more information about deadlines, ad sizes, rates and how to book your ad, please click here.

For our Media Kit, click here.

Budding author? VUE is also considering articles on a wide range of topics for the 10 issues being planned for 2011. Contact Anne Marie Gabriel.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairie
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 11(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Mark Your Calendars

    MRIA IPD AODA Webinar – August 17 2011

    MRIA Golf Tournament - September 29, 2011 – Milton, ON

    ESOMAR CONGRESS 2011 IMPACT - RESEARCH RELOADED - September 18-21, 2011 - Amsterdam

    The Corporate Researchers Conference (“CRC”) - September 21-23, 2011 - Chicago, IL

    SAPOR 30th Annual Conference - October 5-7, 2011 - Raleigh, NC

    2011 QRCA Annual Conference - October 12-14, 2011 - Las Vegas, Nevada

    Qual in the Fall - October 28, 2011 - Toronto, ON

    MRIA Mobile Research Webinar

    MRIA 2012 National Conference - May 30 - June 1 2012 - St John’s NFLD


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