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Volume 6, Issue 9

July 19, 2010

The Marketing Research and Intelligence Association (MRIA) today issued an open letter to the Honourable Tony Clement, Minister of Industry and Minister Responsible for Statistics Canada, calling upon the federal Government to reverse its decision to eliminate the mandatory long-form census questionnaire. MRIA’s concern revolves around the impact this decision will have on the availability, quality and reliability of essential data that is collected about Canadians once every five years.

The data generated by the long-form census questionnaire provide decision-makers in the public and private sectors with a deep and rich set of facts about Canadians, facts that are reliable at the local, regional and national levels. The robustness and reliability of the data is due to the huge sample involved (one in five households), and because response is mandatory.

To read the entire letter, click here.

50 Years of Research Intelligence celebrated at Special Dinner
The final event of Conference 2010 was a special Dinner honouring the Fellows of PMRS and MRIA, and the Past Presidents of these two organizations, as well as CAMRO and CSRC. This was held on Wednesday evening June 2 at the Royal Canadian Yacht Club.

To view the Program for the event, a selection of photographs and videotaped greetings from PMRS Founders Joe Doyle and Charlie Le Royer, click here.

MRIA Partners With McGill University For Online CMRP Course Development
The Marketing Research and Intelligence Association is pleased to announce that it has partnered with McGill University’s Department of Continuing Education, Career and Management Studies for the development of online Certified Marketing Research Professional (CMRP) core courses. Click here for details.

MARILYN IRENE AMBROSE (nee ANTLIFF) 1945 - 2010 Peacefully at Princess Margaret Hospital on July 10th, after a courageous battle with ovarian cancer. Beloved wife of Don, loving mother to Greg and Derek and caring grandmother of Nicholas and Isabel; survived by mother Irene Antliff and sister Barbara O'Kane. Marilyn will be remembered by all who loved her as a kind and engaging friend who supported everyone who came into her life. Marilyn led an active career in marketing research starting at Canadian Facts in the 1960s and later partnering with Don to manage their own firm, Consumer Contact. Her most cherished memories were of travelling, hiking and exploring in remote parts of the world and spending time with family and friends at the lake. The family wishes to thank all the wonderful staff at Princess Margaret Hospital for their loving care. A memorial service will be held for immediate family only. Marilyn's many friends are invited to join in a celebration of her life on Wednesday, July 21st at Bellevue Manor: The Library, 8083 Jane Street in Vaughan from 7:00 to 9:00 p.m. In lieu of flowers, condolences and donations to Princess Margaret Hospital or the Canadian Cancer Society can be made through www.rskane.ca

NOW is the time to join as new Individual or Corporate members

MRIA introduces pro-rated membership dues and fees for first-time members of the Association, for a membership ending on December 31, 2010, at the following discounted rates:

  • New Individual members can join at the reduced rate of $199 (plus $65 Activation Fee plus applicable taxes). Please inform your friends and colleagues in the industry, and enroll your new employees so they can start receiving the benefits of MRIA membership.
  • New Corporate representatives can join at the reduced rate of $199 (plus applicable taxes), which includes an Individual membership for the Corporate representative (a $65 Initiation Fee still applies). Preferred Research Registration fees have also been pro-rated for this period.

To join MRIA as a new Individual Member or as a new Corporate Member, click here for a link to the MRIA Portal, where you will be able to join the Association online, simply and efficiently. For more information, contact us at membership@mria-arim.ca or at 905-602-6854, ext. 8727.

Devenez un nouveau membre individuel ou corporatif dès aujourd’hui, à tarif réduit!

L’ARIM offre une cotisation réduite pour les nouveaux membres de l’Association, pour une adhésion se terminant le 31 décembre 2010, aux tarifs suivants:

  • Les nouveaux membres individuels peuvent adhérer au tarif réduit de 199$ (frais d’activation de 65$ en sus, plus taxes applicables). Veuillez informer vos amis et collègues de l’industrie et adhérer vos nouveaux employés afin qu’ils puissent bénéficier des avantages d’une adhésion à l’ARIM.
  • Les nouveaux membres corporatifs peuvent adhérer au tarif réduit de 199$ (plus taxes applicables), incluant une adhésion de membre individuel pour le représentant corporatif (frais d’activation de 65$ en sus). Les tarifs préférentiels pour l’enregistrement des sondages ont aussi été réduits au prorata.

Si vous désirez adhérer à l’ARIM à titre de nouveau membre individuel ou de nouveau membre corporatif, cliquez ici, où vous pourrez compléter votre transaction en ligne, simplement et efficacement. Pour plus d’information, n’hésitez pas à nous contacter à membership@mria-arim.ca ou au 905-602-6854, poste 8726.

FREE Professional Development Webinars are now available for download
Between November 2009 and February 2010, the MRIA Institute for Professional Development held 4 Professional Development Webinars, which are now available for online viewing, free of charge. To access the webinars, click here.

Want to be in the limelight? Have a newsworthy item you would like to share – like a promotion?
MRIA has created this online section as a news service to our various stakeholders (members, non members, business community, media, government, education and consumers) – it’s free of charge and topics may include appointments & promotions, mergers, new product launches, promotions, events, etc. And do include a photo and contact info! Each news item is available online for 30 days. To submit your news, simply fill out our online form, and your item will be added to this online page.

Rogers Cup Tennis at York University

  • Wednesday, August 11, 2010
  • Rexall Centre at York University
  • Gates open at 5:00pm
  • Matches start at 7:30pm

For more details and to register, click here.

14th Annual Golf Tournament at Piper’s Heath Golf Club

  • Thursday, Sept 23rd, 2010
  • Piper’s Heath Golf Club
  • 11:00 registration
  • 12:00pm start
For more details and to register, click here.

ESOMAR - Innovate 2010: Call for Speakers

ESOMAR Qualitative 2010: Call for Speakers


Southern Association for Public Opinion Research (SAPOR) Conference
Raleigh, North Carolina, OCTOBER 7-8
Call for Presentations | Registration | Sponsorship Opportunities

MRA First Outlook Conference - Insights & Strategies for the Entire Profession
Walt Disney World Swan, Orlando, FL, NOVEMBER 2-4

The 2010-2011 Education Calendar will be available on our website in August.

September 12 for the October 2010 issue.

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairie
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 16(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Mark Your Calendars

    ESOMAR - ODYSSEY 2010 - September 12-15, 2010 - Athens, Greece

    MRA First Outlook Conference - November 2-4, 2010 - Walt Disney World Swan, Orlando, FL

    ESOMAR - INNOVATE 2010 - November 14 - 16, 2010 - Barcelona, Spain

    ESOMAR - QUALITATIVE 2010 - November 16 - 18, 2010 - Barcelona, Spain

    2011 MRIA National Conference - May 29 - 31 - Kelowna, BC

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