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Volume 1, Issue 9

July 15, 2005

Toronto, Ontario, June 28, 2005

Notice is hereby given that a Special General Meeting of Members of the Marketing Research and Intelligence Association (MRIA) will be held in the High Park Ballroom of the Toronto Marriott Bloor Yorkville, 90 Bloor St. East, Toronto, Ontario on Thursday, September 15, 2005 at 6:30 p.m. (local time) for the purpose of considering and passing amendments to certain governance provisions of the Association's Constitution and General Bylaw.

The purpose of these changes is to make MRIA a stronger Association, which can attract the highest calibre volunteer leaders and be exemplary in the efficiency and effectiveness of its governance and management.

A Special General Meeting is required at this time to allow the proposed changes, if passed, to take effect with the nomination and election process for MRIA's 2006-07 Board of Directors.

The Association's Constitution and General Bylaw requires that at least ten (10) days' notice of an Annual or Special General Meeting shall be given to each voting member. However, the Board of Directors is providing greater than sixty (60) days' notice of this Special General Meeting, to encourage member attendance and voting on the Proposed Bylaw Amendments.

Specific Resolutions outlining the Proposed Bylaw Amendments and information on voting and proxy procedures will be distributed to members of the Association electronically before the end of July. A Summary of and Rationale for Proposed MRIA Bylaw Amendments and the Proposed New MRIA Board Governance Structure are currently available on the MRIA website.


Tim Wingrove


By Brendan Wycks, MRIA Executive Director

The Board of Directors approved MRIA's first Strategic Plan, for the three-year period 2005-2008, on June 19.

The Board very much appreciates the responsiveness of the hundreds of members who answered our invitation back in March and provided on-line input into the strategic direction for MRIA. With this key input, our strategic planning process was firmly grounded in an understanding of the environment in which the Association operates; the Association's strengths and weaknesses and the opportunities and challenges facing it; and the expectations of members and other stakeholders.

There are eight Strategic Priorities identified and fleshed out in our Strategic Plan for the next three years. To view the complete Plan (PDF format), click here.

MRIA Advocacy Update:
National Do Not Call Registry

Industry Canada tabled Bill C-37, An Act to amend the Telecommunications Act, in the House of Commons on December 13, 2004. If adopted, the Bill would give the CRTC the enabling powers to set-up a national Do Not Call Registry. If the Bill passes, the CRTC has indicated that it would take 19 months from the time of adoption to implement. Continues...

MRIA To Transition To Own Staff and Office

Another very important change that MRIA will be making - in a gradual, measured way over the next 18 to 24 months - is moving to having our own dedicated MRIA staff and our own office. The Board of Directors has approved an MRIA Staffing Transition Plan which will see our Association gradually increase its staff complement and reduce our reliance upon Association management companies for administrative support. We believe that these changes will, without increasing the Association's overall cost structure, enable MRIA to become a much stronger, "professionalized" Association, and to reap the benefits of allowing its volunteer leadership to focus on setting strategic direction and policy while relying on a dedicated, full-time staff to handle the implementation of strategic initiatives and day-to-day operations. A dedicated MRIA staff will also be integral to the attainment of the Strategic Priorities in our MRIA Strategic Plan, and in the ongoing delivery of compelling value to members.

MRIA Announces Winners of 3rd Annual "Excellence in Research Awards"

The Marketing Research and Intelligence Association (MRIA)'s 3rd Annual Awards of Excellence -- sponsored by Molson; ScotiaBank; and Research/Strategy Group -- were presented at MRIA's New Horizons Conference in Halifax. And the Winners are....

The Conference is Over
but the Memories are Great!

Thank you to all who came to our fine City of Halifax for the 2005 National MRIA Conference. If you were a Conference delegate, take a moment to visit the website where you will find Conference Presentations; a Conference Photo Album; and information on the entertainers! We are now all looking forward to the Ascent 2006 Conference in Calgary!

Final Opportunity for CMRP Grandparenting

by Tracy Bowman, VP, Education

In the interests of promoting the fact that MRIA has taken ownership of the Certified Marketing Research Professional designation post-merger, and will continue to maintain, enhance, and champion the designation as a prestigious certification for industry professionals, the MRIA Board of Directors has decided to create one final window of opportunity for qualified candidates to apply to be "Grandparented" to the CMRP, subject to certain conditions. The deadline (December 31, 2005) and other conditions governing this final CMRP Grandparenting opportunity will be advertised and communicated widely in the near future.

Extension of CMRP Challenge Exam
In the interests of maintaining the Certified Marketing Research Professional designation's appeal to well-qualified candidates at various stages of a professional career, and of maintaining fair and equitable access to the designation via alternative paths to its attainment, the Board of Directors has approved the continuation, on an indefinite basis, of the Challenge Exam option for earning the CMRP, subject to the following conditions:

Australian Society Licenses MRIA Exam
The Boards of Directors of MRIA and the Australian Market & Social Research Society (AMSRS) have approved the terms of a Comprehensive Marketing Research Exam (CMRE) Licensing Agreement for a three-year term, under which AMSRS will pay MRIA an initial licensing fee along with additional per-exam writer fees, in exchange for the rights to use the CMRE as the comprehensive final examination for its own Qualified Practising Marketing Researcher (QPMR) designation program. Under this Agreement, AMSRS will also appoint one to two academically-qualified representatives to a new Joint Board of Examiners with MRIA.

Reciprocity Agreement with Australian Society
The Boards of Directors of MRIA and the Australian Market & Social Research Society (AMSRS) have approved the development of a formal Reciprocal Recognition of Professional Designations Agreement between them - which would allow for the automatic granting of MRIA's Certified Marketing Research Professional designation to holders of AMSRS's Qualified Practising Market Researcher (QPMR) designation; and similarly the automatic granting of AMSRS's QPMR designation to holders of MRIA's CMRP designation, under certain conditions. More news to follow on this very positive, credibility-enhancing development, which we anticipate will be the first of many international reciprocity agreements, once the formal Agreement has been signed.

International Reciprocity of CMRP Professional Designation
The Board of Directors has approved the automatic granting of the CMRP designation to a professional designation holder from a foreign marketing research and intelligence body, providing certain conditions are met including:

Watch For New MRIA Course Calendar
The MRIA School of Marketing Research year begins in September. Please see our website in late August, inserts in the September Vue, and our course calendar distributed with the October issue of Vue for our full line-up for the 2005-2006 year. We'll let you know of any updates via the MRIA website throughout the coming weeks.

Has your MRIA Membership expired?

by Elly Sykes, VP, Membership

Attention Members! If you renewed your PMRS membership in 2004, and haven't yet renewed your MRIA membership in 2005, your membership expired almost 2 weeks ago on June 30.

Starting Tuesday, July 19, 2005, you may renew on-line using your login and password. Don't delay! You will need to renew by the end of July to appear in the Membership Directory, scheduled to be published in the fall. The on-line membership update mechanism will also be back early next week but in the meantime, you can make updates by emailing cathieb@taylorenterprises.com.

Remember that membership in MRIA is much more than an opportunity to attend meetings and seminars. It is a broad range of services that make us all better market researchers. In addition to the Chapter meetings, your MRIA Membership Benefits include: Vue, the Website, the School of Marketing Research, the Membership Directory, the Research Buyers Guide, the Annual Conference, the CMRP Designation, the Code of Conduct ... and much, much more.

MRIA Promotes The Health of Marketing Research in Canada and we need your help!

by John Ball, Chair, and John Snow, Director, MRIA Research Agency Council

As MRIA members, we all have a responsibility to promote the health of the Marketing Research and Intelligence services market in Canada. One of the ways MRIA does this is by conducting an annual survey of financial activity that is sent to all MRIA agencies regardless of their current membership status. This includes individual members who work as research suppliers as well as corporate members. If you receive an invitation to participate, please help us to represent ourselves on the international scene and complete this survey for your company. Results will be analysed in aggregate and a summary report will be released to all members who participate. Watch for your chance to participate and act quickly to make your numbers count!!!

Write articles for Vue Magazine

By Nikita James Nanos, VP, Publications and President-Elect

We encourage all VUE readers to submit articles, letters and ideas. Please e-mail VUE Editor Nikita James Nanos at nnanos@sesresearch.com, indicating the topic on which you are interested in sharing your views or experience. Submissions should be between 600 and 1,200 words in length and should focus on topics relevant to the market research and intelligence industry in Canada.

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our September edition. The article submission deadline is July 20th, 2005.

Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
July 25 for the September 2005 issue
August 25 for the October 2005 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

MRIA's First Business Intelligence Conference

December 1 & 2, 2005
Vancouver, BC

Expand opportunities to survive and thrive in your business - through better Business Intelligence!

Whether you're looking for new markets, to develop and launch new products or services, or to win business from your competitors, success in today's intensely competitive marketplace demands in-depth knowledge of the business environment you operate in, and actionable insights!

Business intelligence combines all the tools we know, along with ongoing innovation in information resourcefulness and analysis, to deliver penetrating insights into competitors, the markets you compete in, and the customers for whom you compete. Insights into current reality and emerging and future trends.

Join industry leaders at MRIA's First Business Intelligence Conference, where we will define and mine the "I" in MRIA by learning a great deal about the latest developments in this new and evolving field.

For more information, visit the MRIA website.

TTRA Conference
November 3-5, 2005
Kelowna, BC
Member Rate Offer

The Travel and Tourism Research Association (TTRA), Canada Chapter recently provided information on the MRIA Conference to its members.

We are now pleased to provide information on the TTRA Conference for the benefit of our membership and to let you know that MRIA Members are being offered TTRA Member Rates. Information available on line at www.ttracanada.ca.

Just Published!

Canada's most comprehensive list of Marketing Research and Intelligence Suppliers. Watch for it with your July issue of Vue.

The much-anticipated 2005 edition of the Research Buyer's Guide was included with your July issue of Vue. Additional copies of the Research Buyer's Guide can be purchased from the MRIA Bookstore. The on-line Research Buyer's Guide, also up and running and available to the general public at no charge, will be updated throughout the year by the listing companies as information changes - listing companies make these changes instantaneously by logging on to the site. Other research providers who aren't in the 2005 edition have the option of being added to the on-line version.

Montreal Chapter News

Le bulletin de la section Québec est maintenant disponible.

Fresh off the (digital) press to your computer: the Quebec Chapter Newsletter.

Ottawa Chapter News

Mark your calendar and plan to attend the 2005-2006 launch of the Ottawa Chapter Speaker Series:

Reversing the Democratic Deficit

presented by Richard Jenkins, Vice President and Corporate Director of Public Opinion Research, TNS Canadian Facts

Not since Confederation has turnout in a Canadian federal election been as low as it was in 2004. Clearly, the Canadian public is not invested in the current electoral process and are not voting. Non-voters could be an important force in the pending Federal election, but can they be influenced to vote?

Find out where our political process may be headed at this thought-provoking presentation.

For details and to register, please visit the Ottawa Chapter website.

Volunteer for your Chapter

Interested in volunteering for your local MRIA chapter? Click on the appropriate link below for contact information for one the seven MRIA chapters:

Career Opportunities

Need a Career Change?
Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 25(!) exciting career openings available for members to view online.

Advertisers: Place your Job Posting online.

Please visit our website for information on PULSE sponsorship opportunities.

How to unsubscribe
Pulse is sent to you in response to your indicated interest in receiving news from MRIA. Pulse and other e-mail broadcasts constitute one of the Association's primary tools for communicating with members. If you are an MRIA member and choose to unsubscribe, you may miss out on information pertinent to your membership in the Association. To re-instate Pulse and other e-mail broadcasts after unsubscribing, you must notify the MRIA office in writing.

To unsubscribe, please send an e-mail to this address: cathieb@taylorenterprises.com