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Volume 4, Issue 4

May 29, 2008

2008 Research Buyer's Guide
Online listings purchases extended to June 06, 2008

Act now and don't risk missing out on this superb opportunity to promote and develop your business! The deadline to purchase listings and create new ones in the 2008 Research Buyer's Guide is one week away: June 06, 2008. The key is to book your listings’ space by June 06 and revisions to the final copy can be made with the first set of proofs you will receive by the end of June. RBG listings are open to Corporate Members only - for more information on MRIA Corporate memberships, click here.

To Update an Existing Listing click here.

To Purchase Advertising Space:
This year we continue to offer more exciting advertising opportunities. You can place a full page ad virtually anywhere in the 2008 RBG and at a discounted rate if you also advertised in Vue in 2008. Reserve now to avoid disappointment – first come first served and artwork is due on June 25 2008.

We look forward to helping you promote your company and services through the well-read 2008 Research Buyer’s Guide – for further information, please contact Anne Marie Gabriel at amgabriel@mria-arim.ca or call 905 602 6854 x8723; toll free at 1 888 602 6742.

2008 Research Buyer's Guide – Can You Afford
Not To Be In It?

2008 MRIA Awards Gala - And the winner is...

Awards and Recognition serve critical functions within a professional association. They provide motivation for the many volunteers upon whose efforts the association depends. They provide an opportunity for the self-promotion within the association that puts a positive face on our activities and makes people feel good about belonging to the Marketing Research and Intelligence Association (MRIA).

At the very successful National Conference in Winnipeg earlier this week, we honored some of the industry's finest, in a first ever gala, black tie, red carpeted event. MRIA is proud to announce five newly-elected Fellows, four Excellence in Research Award winners and several student and writing award winners - to view the recipients, visit the MRIA website. Congratulations to all!

Chris Commins is celebrating his FIFTIETH anniversary in Marketing Research

Chris Commins, CMRP, FMRIA and Senior Partner at Commins, Wingrove is celebrating his FIFTIETH anniversary in Marketing Research and has been involved in all aspects of the marketing research process during a career which began in 1958. After graduating from the University of Toronto, he was a member of the Research Department of two of Canada's leading advertising agencies, becoming Research Manager of Foster Advertising in 1963. He subsequently held senior positions with three major research firms before starting his own company in 1974. He is presently one of the principals of Commins, Wingrove, a marketing research consulting organization in Toronto. Chris can be reached at chris.commins@comminswingrove.com

New MRIA Code of Conduct Now In Force: Learn How It Affects You, Your Business, and How To Comply

The MRIA’s revised Code of Conduct and Good Practice is now in effect. David Stark, CIPP, MRIA’s Vice-President and Standards Portfolio Chair, is visiting all MRIA Chapters, where he is presenting "Decoding the New Code: How the revisions to the MRIA Code of Conduct and Good Practice affect your business and what you need to do to comply." To read more, click here.

Advertising Opportunities

Vue Magazine - Will you be vue’d in 2008? MRIA’s vue magazine is coming of age with a new editorial team, monthly themes, great articles, interviews, effective advertising and yes, a fresh new look! June is being delivered early next week, and will include a copy of CJMR Volume 24.1. Be counted among the successful advertisers who depend on vue to get their marketing messages across. For more info and special offers click here.

The Case For B2B Branding – Pulling Away From The Business-To-Business Pack – by Bob Lamons

LIVE WEBINAR, June 5, 2008, 1 PM EST

Bob Lamons’ has the closest thing to an impeccable B2B pedigree and his new book is a refreshing overview of the principles of business branding. After years of researching business branding success stories, Bob came up with 21 case studies and enough insight to pen this book. In the process, Bob discovered ten obstacles that interfere with the effectiveness of B2B branding programs. Bob also has some tips for B2B market researchers. For complete Information and to register, click here.

Alberta Chapter June Season Closer!

Join us on June 3, 2008 in Edmonton for our June "Season Closer" Speaker Event. In their presentation, entitled The Art of Living: How a Thousand Voices Built One Cultural Plan, Catrin Owen and John Maho will report about their consultative and research-based approach for developing a ten-year art and heritage plan for Edmonton. For complete details and to RSVP, visit the Alberta Chapter website.

Mark your Calendars for these Events in Toronto:

On Wednesday, June 11, 2008 MRIA will hold its Annual Golf Tournament at the Lionhead Golf & Country Club (Masters Course). For complete details, click here.

On Wednesday, July 23, 2008 please join your fellow researchers for a fun and exciting tennis event at the Rogers Cup at York University. For complete details, click here.

Ottawa Chapter Speaker's Event - June 18: Opinion Research in Post-Conflict Communities or Polling in Palestine

Focusing on first hand experience in West Bank Gaza and Kosovo, Robin Sears and Chad Rogers will share their experiences in conducting and using public opinion research in transitional democracies conflict zones. They will share strategies for working in these environments and relevant lessons learned for both international and domestic public opinion research. For complete details and to RSVP, click here.

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our August 2008 issue. The article submission deadline is June 10, 2008.

June 22 for August 2008 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

CMRE Prep Workshop: NEW
Prepare for the Exam!

A Prep Workshop is now available for those of you who want to brush up on material and on exam techniques, to prepare for the CMRE. This new CMRE Prep Workshop is offered on June 6 and 7 in Toronto. The enrollment to this unique Workshop is limited to 15 registrants, and the Registration Deadline is May 30, 2008.

For more info click here.

Last chance to register for these courses:

Registration deadline: June 4
Qualitative Marketing Research
Instructor: Tim Mills, CMRP
Course date: June 12 in Halifax

Registration deadline: June 5
Getting Beneath the Surface in Qualitative Research
Instructor: Tim Mills, CMRP
Course date: June 13 in Halifax

CMRE Examination date: Thursday, June 19, 2008

For more information on the MRIA School of Marketing Research Certificate Program leading to the Certified Marketing Research Professional (CMRP) designation, click here.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Request for Proposal (RFP)

    The Request for Proposal section is a service to MRIA members. If your organization is seeking a qualified marketing research company to look after your research project, this is the perfect vehicle to invite proposals. For more information, click here.

    Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 16(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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