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Volume 2, Issue 10

May 15, 2006

TODAY: B2B Learning Series Event:
Multivariate Analysis in a B2B Context

Join us today for our B2B Learning Series Event with Speaker Susan Ince, entitled Multivariate Analysis in a B2B Context.

Only 15 Days until ASCENT2006

With over 250 registrations to date and a SOLD OUT tradeshow, ASCENT2006 is shaping up to be THE marketing research and intelligence event of the year! Whatever your role in the industry, Calgary is the place to be! Our hotel block at the Conference Hotel is SOLD OUT! BUT we have negotiated blocks at EXCELLENT RATES with adjacent hotels. There are also some excellent deals on airfares. If you are planning to attend, you need to register right NOW! www.ascent2006.ca.

Interested in earning MRIA's prestigious CMRP / PARM designation?
The 2006 Comprehensive Marketing Research Exam (CMRE) will be held on Friday, June 16, 2006 throughout Canada. The application deadline is Friday, May 19, 2006.

Four UNIQUE and exciting Education Programs offered on May 31 in Calgary in conjunction with ASCENT2006
These courses and seminars are offered by outstanding professionals! Double the value of ASCENT2006 by taking a course on May 31, the day before the official Conference starts! For more details, visit the ASCENT2006 website. You can also register separately for the courses and seminars.

Ottawa Chapter Speaker Series Event, May 18, 2006
Join us on May 18, 2006 for our next Speaker Series Event with Speaker Norman Baillie-David, entitled Cultural Influences on Web Site Interactions: Case Studies using Canadian Government Websites. In this lively discussion, Norman Baillie-David will share his firm's experience in conducting extensive research on the perception and usability of numerous Canadian Government websites across Canada and around the world among people with many different cultural backgrounds.

Attention Members: Your input is needed
74 MRIA members-in-good-standing have applied to be grandparented to the Certified Marketing Research Professional (CMRP) professional designation. If you have any evidence as to why any applicant should not be granted the CMRP designation, you are encouraged to submit that evidence by May 25, 2006.

BC Chapter Speaker Luncheon + Workshop, May 26, 2006
Join us for our Luncheon + Workshop on May 26, 2006. Holly O'Neill will speak on The Architecture of Brand Naming. Marketing research is ripe with ideas for new product names. But, do you know how to turn these insights into salient brand names? While the process is mostly creative, there are some rules to follow. In this speaker event and add-on workshop, you'll learn the steps necessary to ensure a winning brand name.

Toronto Chapter Social Event, May 30, 2006
Join us on May 30, 2006 for our Beer School Social @ the Labatt Institute. Learn the basics of the brewing process, the difference between Lager and Ale, earn the Belgian pouring ritual, how to pair beer with food, sample beers from around the world, and mingle with fellow MRIA members.

June 13, 2006: 10th Annual MRIA Toronto Chapter Golf Tournament
It's never too early to start thinking about the golf season, and what better way to start off your season than with the annual MRIA Toronto Chapter golf tournament. This year's course is BraeBen Golf Club in Mississauga, one of the GTA's top new courses. For more information and for opportunies to sponsor the Tournament, visit the Toronto Chapter website.

October 20, 2006: QRD/QRCA Qualitative Research Event - A date worth focusing on!
Jointly organized by the two leading North American qualitative research associations, the Qualitative Research Consultants Association (QRCA) and the Marketing Research and Intelligence Association's Qualitative Research Division (QRD), this year's conference promises to be an exciting one! Featuring prominent speakers and breakout sessions on wide variety of topics impacting the industry.

MRIA Business Intelligence Conference
November 9 & 10, 2006 in Vancouver

Mark your calendars Now! Join industry professionals and buyers of Business Intelligence in Vancouver this November. Learn the new skills and perspectives being demanded of Researchers today as they integrate into an overall Business Intelligence model of delivery that clients are increasingly demanding. Watch for more details coming soon and be ready to join us in Vancouver this November. Meanwhile, check out last year's event at www.mria-arim.ca/biconference.


The MRIA School of Marketing Research is expanding.
Can you teach?
Please visit our website for details.

Deadlines to register are listed:

Register by the Early Bird date and save:
May 18: Moderator Training: Advanced (Toronto, June 8-9)

June 12: Moderator Training: Basic (Calgary, June 26-28)

July 3: Fundamentals of Marketing Research (Edmonton, July 17-20)
Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our July 2006 issue. The article submission deadline is May 19th. Contact Stuart Hemerling, editor VUE magazine at 604.721.0480 or shemerling@prophis.com.

Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
May 25 for the July 2006 issue
June 25 for the August 2006 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

Career Opportunities

Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 12(!) exciting career openings available for members to view online.

Advertisers: Place your Job Posting online.

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