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Volume 5, Issue 1

May 5 , 2009

MRIA 2009 Conference

One-day passes on Sale NOW!!!
You have not missed the boat!!! Early bird registration ended last week, and over 300 delegates took advantage of the discounted fees. We still have full day passes starting at $929 and one day passes at $499 available. Do not miss the industry’s most important gathering of the year. For more information and registration details, CLICK HERE.

MRIA Institute for Professional Development
Are you reaching for the top and aiming for the CMRP designation? Take advantage of the opportunity to attend one of the MRIA’s courses offered pre or post conference in Montreal! Prepare for writing the CMRE this year by attending the CMRE Prep Workshop on May 23-24; learn how to effectively sell your services by attending the Selling Marketing Research course on May 24; move along the path to receive your CMRP designation by attending one of the Core courses on May 27: 102-Ethical Issues and Privacy in Marketing Research or 303-Market Intelligence. Click here and visit the MRIA Institute for Professional Development Booth # 28

Monday Lunch - Creative Readings
What do market research professionals do in their spare time? What do they do with these creative efforts?

This is an open invitation to all poets, playwrights, novelists, short-story writers, humorists, and essayists to bring a brief sample of their work to Montreal and share it during our annual “Creative Readings” session. The purpose is to share and appreciate—not to evaluate or criticize—in a comfortable, non-threatening setting. No reservations are required to attend as this event will take place during lunch time!

If you would like to be a presenter, please call David Hamburg, Chairperson of Creative Readings at (514) 748-1827, or send an e-mail message to david.hamburg@sympatico.ca!

We will share some creations during the creative readings session and, possibly, publish them in some form afterwards!


NOW is the time to join as new Individual or Corporate members

Effective tomorrow, MRIA introduces pro-rated membership dues and fees for first-time members of the Association, which will be available from May 6 to December 31, 2008 at the following discounted rates:

  • New Individual members can join for eight months at the reduced rate of $235 (plus $65 Activation Fee plus GST). Please inform your friends and colleagues in the industry, and enroll your new employees so they can start receiving the benefits of MRIA membership.
  • New Corporate representatives can join for eight months, at the reduced rate of $235 (plus GST), which includes an Individual membership for the Corporate representative (a $65 Initiation Fee still applies). Preferred Research Registration fees have also been pro-rated for this eight-month period.

To join MRIA as a new Individual Member or as a new Corporate Member, click here for a link to the MRIA Portal, where you will be able to join the Association online, simply and efficiently. Join NOW and your contact information will be listed in the 2009 Edition of MRIA’s Membership Directory. For more information, contact us at membership@mria-arim.ca or at 905-602-6854, ext. 8727.

Introducing 2009-10 MRIA National Board of Directors
... Board Appoints New Officers of the Association

MRIA members and the Councils and Divisions of the Association have elected or acclaimed seven experienced industry leaders to the Association's National Board of Directors for a two-year term, 2009-10 and 2010-11. These newly elected/acclaimed Board members join eight Directors who are continuing on the Board for the second year of a two-year term.

Click here for complete details.

Advertising Opportunities
Vue Magazine - Will you be vue’d in 2009? MRIA’s vue magazine is coming of age with am insightful editorial team, monthly themes, great articles, and effective advertising! May 2009, The National Conference Issue, being delivered this week is the largest issue of the year so far! Be counted among the successful advertisers who depend on vue to get their marketing messages across. For more info and special offers click here.

Call for Papers for Survey Practice Special Issue on Non-probability Sampling - EXTENDED DEADLINE
AAPOR is currently seeking articles for a special edition of its publication Survey Practice on Non-probability Sampling. The deadline for submissions has been extended to June 15, 2009. For complete details, click here.

The Advisory Panel on Online Public Opinion Survey Quality - Final Report
The Department of Public Works and Government Services Canada (PWGSC) required a panel composed of practitioners, methodologists and scholars with a high degree of expertise in the field from the private sector, the academic sector, Statistics Canada and Government of Canada departments and agencies that conduct public opinion research to advise on standards and guidelines for public opinion surveys conducted online. The Marketing Research Industry was represented by MRIA members Doug Church and Cam Davis. Click the appropriate link to read the Final Report: ENG | FRE

National Do Not Call List effective, but challenges remain, VoxPop survey finds
Eight-in-ten Canadians (80%) and more than eight-in-ten Quebecers (83%) who have registered a telephone number with the National Do Not Call List say they now receive fewer telemarketing calls, according to a national VoxPop (Voice of the People) survey by the Marketing Research and Intelligence Association (MRIA). The ground-breaking survey, the first to track the effectiveness of Canada’s no-call list since its launch on September 30, 2008, was designed to give Canadians an opportunity to rate the registry’s effectiveness at blocking unwanted telemarketer calls. Click here for complete details.

La Liste nationale des numéros de télécommunication exclus est efficace, mais des défis subsistent, selon le sondage VoxPop
Plus de huit Québécois sur 10 inscrits sur la LNNTE (83 %) indiquent qu’ils reçoivent maintenant moins d’appels de télémarketing, selon les sondage national VoxPop (voix populaire) de l’Association de la recherche et de l’intelligence marketing (ARIM). Il s’agit du premier sondage qui fait un suivi sur l’efficacité de la Liste des numéros de télécommunication exclus du Canada depuis son lancement, le 30 septembre 2008. Il a été conçu pour offrir aux Canadiens et Canadiennes la possibilité d’évaluer l’efficacité de cette liste pour bloquer les appels non désirés des télévendeurs. Cliquez ici pour les détails complets.

Guidebook Provides Marketing Research Buyers with Metrics and Recommendations to Improve Online Survey Data Quality
Chicago, IL (October 8, 2008) – Thousands of marketing research buyers at top U.S. and international corporations received a free new guidebook this week with metrics and recommendations designed to help them assess the strengths and weaknesses of the online survey research data they rely on to make business decisions, and improve the overall quality of outcomes. Click here for more details.

‘Green Ocean’ Strategies

When: Monday, May 11, 2009, 6:00 PM
Where: Scallywags, 11 St.Clair Avenue West, 2nd floor
Speaker: Susan Sheehan

Susan Sheehan, Director of Client Business and Sustainability at motum® b2b, a business-to-business marketing communications consulting firm specializing in sustainability, clean technology and emerging markets, will explain the importance of sustainability strategies and how b2b market researchers can help bridge the knowledge gap between their clients and the customers’ sustainability pain points. Click here for details and to register.

MRIA Prairie Chapter Speaker Event
Party Politics and Political Polling in Manitoba:
Recent Findings and Trends

Date: Wednesday, May 13, 2009
Time: 11:45 to 1:00 p.m.
Location: The Radisson Hotel, Winnipeg, MB
Keynote Speaker: Christopher Adams

For details and to register, click here.

Ottawa Chapter Speaker Event
The research and the applications of the research for the 72-hour program

Date: Thursday, May 14, 2009
Time: 12 noon to 1:30 pm (a 3-course lunch will be served)
Place: Sheraton Hotel, 150 Albert Street, Ottawa, ON
Cost: $10 for members; $20 for non-members.
Presenters: Sergey Vershinin and Teresa Woolridge of Public Safety Canada

For details, to register, and other upcoming Ottawa Chapter events, click here.

Alberta Chapter April Speaker Event a great Success!
The April 16, 2009 End-of Year Speaker Event, Neuromarketing: Consumer Insight from an Old Brain Perspective, with guest speaker Bob Bailly, BSc, Sales Brain Canada, was a great success. His presentation is now available in the Presentation Archives of the Alberta Chapter website. Click here for details.

Atlantic Chapter Newsletter Crosstabs, April 2009 Edition, now available on website.
The current issue of Crosstabs, the newsletter of the Atlantic Chapter of the Marketing Research and Intelligence Association is now available for downloading in PDF format on the Atlantic Chapter website.

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our July 2009 issue. The article submission deadline is May 10, 2009.

May 22 for the June 2009 issue
June 22 for the July 2009 issue.

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

Last chance to register for these courses:

Registration deadline: May 5
402-Marketing Management for Researchers
Instructor: Ajay K. Sirsi, PhD
Course date: May 13-14 in Toronto

Registration deadline: May 6
203-Marketing Research Design: An Applied Course
Instructor: Cam Davis, PhD, CMRP
Course date: May 14 in Edmonton

Registration deadline: May 12
402-Marketing Management for Researchers
Instructor: Tim Mills, CMRP
Course date: May 21-22 in Ottawa

Registration deadline: May 14
CMRE Prep Workshop
Instructor: Robert A. G. Wong, MA, MCIP, CMRP
Course date: May 23-24 in Montreal

Registration deadline: May 14
Selling Marketing Research: Sharpen Your Business Development Skills
Instructor: Brian Pleet, MBA
Course date: May 24 in Montreal

Registration deadline: May 19
102-Ethical Issues and Privacy in Marketing Research
Instructor: David Stark, CIPP
Course date: May 27 in Montreal

Registration deadline: May 19
303-Market Intelligence
Instructor: C. Gail Tibbo, MBA, CMRP, CME
Course date: May 27 in Montreal

Registration deadline: May 21
303-Market Intelligence
Instructor: C. Gail Tibbo, MBA, CMRP, CME
Course date: May 29 in Ottawa

CMRE Date: June 25, 2009
Application deadline:
May 28, 2009

Prepare for the Exam:
CMRE Prep Workshops available in Toronto and Montreal

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 7(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Mark Your Calendars


    - May 11, 2009

    MRIA Prairie Chapter Speaker Event
    - May 13, 2009

    MRIA Ottawa Chapter Speaker Event
    - May 14, 2009

    2009 MRIA National Conference & Awards Gala in Montreal
    - May 24-26, 2009

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