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Volume 1, Issue 5

May 4, 2005



June 19 to 21, 2005, in Halifax, Nova Scotia

Discounted Hotel Rooms going fast!
ONLY TWO WEEKS LEFT to book your rooms at the special conference rate at the Casino Nova Scotia Hotel - deadline is May 19 - and the rooms are going fast. Don't miss your opportunity to stay at the Conference venue! Call the Nova Scotia Check In MRIA Conference Line at 1.866.456.5874 and book your room now.

The 2005 National Marketing Research Conference in beautiful Halifax, Nova Scotia has been designed as a "Conference to remember" and includes:

  • International Speakers and Exhibitors
  • Thought Provoking and Educational Sessions
  • Unique Networking Opportunities
  • Nova Scotia Hospitality and Entertainment including a Sail on the Bluenose II, a Kitchen Party, Lobster Dinner and an Alexander Keith's Brewery Tour

Browse the Conference Website and take a look at what is being offered. We hope you will be intrigued by the international caliber of the Conference. Feel free to share the Program Brochure and Registration Information or forward the links to your colleagues, and watch for continuous updates.

Of course, what MRIA would like most of all is to see you at the Conference.

Save 10% on your airfare to the
MRIA Conference

MRIA has arranged 10% discounts when you book with CanJet Airlines or WestJet. For details, click here.

If you are interested in accommodation information or bookings call the MRIA Conference Line at 1.866.456.5874. The Nova Scotia Check In Information and Reservation agents will be glad to help you plan your trip and can provide a free 2005 Nova Scotia Doers' and Dreamers' Guide.


Tribute to Joe Doyle

Special Event
Joe Doyle, proud Canadian and American ex-pat, founded the Professional Marketing Research Society on June 8, 1960. Join us to honour Joe as he is named the first Member and Fellow of the MRIA.

Special Guest Speaker
Michael Adams of Environics: "Crossing The Border: When An American Moves to Canada", based on his best-selling book. In honour of Joe Doyle, Michael's presentation will draw on insights about Canadian/American differences.

Special Location
The Ontario Club, site of the early PMRS meetings.

When:
June 8th, 2005

Register today as space is limited. Visit the Toronto Chapter Website.


Use your  VOICE

Now, for the first time, Companies, Ad Agencies, Consultants, and others that use market research have a direct voice into the research industry's policies, issues, actions, and future direction.

The Marketing Research and Intelligence Association is the single authoritative voice of the market and survey research industry in Canada, and listens carefully to its Research User members.

To learn more about MRIA and to join our Research User Council, visit www.mria-arim.ca or call Brendan Wycks, our Executive Director, for more information.

Marketing Research and Intelligence Association
L'Association de la Recherche et de l'Intelligence Marketing
2175 Sheppard Ave. E., Suite 310, Toronto, ON M2J 1W8

Brendan Wycks Line (905) 337-3550
ed@mria-arim.ca

General Inquiries Line (416) 493-4080
Toll free: (888) 815-7677

This message is included in the May issue of Marketing Magazine.


Deadline to apply to write the next CMRE is May 16! Please be advised that June 2005 may be the last chance for members to challenge the Comprehensive Marketing Research Exam (CMRE) to obtain their Certified Marketing Research Professional (CMRP) designation. For full requirements to challenge the CMRE, or to apply for the next CMRE, please visit the website.
 
Deadlines approaching fast for upcoming courses. Register today to avoid disappointment!
May 13: Measuring Brand Equity (Toronto)
May 17 - 20: Moderator Training: Basic (Montreal)
Book these courses now and save $50!
May 26, 27, 30, 31: Fundamentals of Marketing Research (Ottawa)
June 3: Getting Beneath the Surface in Qualitative Research (Ottawa)
June 22: Introduction to Market Research Semiotics (Halifax)
June 22: Measuring Brand Equity (Halifax)
Book this course now and save $200!
June 9-10: Moderator Training: Advanced (Toronto)
For the complete 2005 Course Program, visit the Education website.


Write articles for Vue Magazine

By Nikita James Nanos, VP Publications, President Elect

We encourage all VUE readers to submit articles, letters and ideas. Please e-mail VUE Editor Nikita James Nanos at nnanos@sesresearch.com indicating the topic on which you are interested in sharing your views or experience. Submissions should be between 600 and 1,200 words in length and should focus on topics relevant to the market research industry in Canada.

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our July edition. The article submission deadline is May 20th, 2005.

Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
May 25 for the July 2005 issue
June 24 for the August 2005 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.


B2B Learning Series:
B2B INTERNET RESEARCH - THE KEY TO SUCCESS
  • Tuesday May 10, 2005, 6:00 PM
  • Duke of Westminster Pub, 77 Adelaide St. W., Toronto, ON M5X1A6
Roland Klassen, President, Acrobat Research Ltd. and Tim Sinke, Vice President, Acrobat Research Ltd., will address the key ingredients to ensure successful internet and web research projects. For more information and to register, visit the B2B website.


Prairie Chapter News

You're invited to an interactive luncheon on Wednesday, May 4, at the Delta Winnipeg Hotel, to experience Western Opinion Research's Audience Response System. All luncheon attendees will be entered into a draw to win a trip to the MRIA Conference in Halifax June 19-21, 2005 plus $700 travel expenses!

For more information on our great Student Rates e-mail us at mria.prairies@mts.net. For complete details and registration information click here.

Toronto Chapter News

Join us on May 18th 2005, for the MRIA TORONTO CHAPTER ANNUAL GOLF TOURNAMENT at Angus Glen Golf Club, one of Canada's top courses. We will be playing the North Course this year which will be home to the 2007 PGA Canadian Open. There will be prizes for the best score, longest drive, and closest to the pin. Following your round there will be a full sit down dinner and a few activities to keep you occupied. For more information and to register, click here.

Atlantic Chapter News

The Atlantic Chapter is hosting a breakfast panel with Don Mills, Founding President and Brendan Wycks, Executive Director of MRIA on Thursday, May 12 at 7:30 a.m. in the CCL Group Boardroom. MRIA will be formally introduced with a look at the Association, its Mission and Vision. Find out how this will affect the marketing research industry in our region and the benefits it will bring to the industry in Canada. For information or to register contact Catherine Kelly by e-mail or at (902) 835.4889.

We're excited about the 2005 National Marketing Research Conference being hosted in our region from June 19 to 21 - we're looking forward to meeting with you at the conference, sharing some insights and showing you the best our hospitality has to offer. We are also busy working on the first MRIA National Golf Championship on June 22nd at the beautiful Chester Golf Club. Our aim is to have some friendly competition with stimulating golf, a casual dinner and some fun prizes too. For more details, please follow the link.

BC Chapter News

Please join us for our Annual President's Dinner on May 24, 2005. This year we are hosting it at the historic Fish House in Stanley Park. This year's event will be an Interactive Panel Presentation and "Town Hall" Discussion. For more details, please visit the BC Chapter website.

Ottawa Chapter News

May 26, 27, 30, 31: Fundamentals of Marketing Research - A School of Marketing Research Core Course taught by Jaonne McNeish, CMRP and MRIA Fellow, designed to cover the key, basic topics in marketing research. The participant who receives the highest grade on the exam will receive the Joseph Doyle award which includes a $1000 cash prize. For more information and to register, click here.

Ottawa Chapter Members: Register for the MRIA National Conference... and upgrade your room; or reduce your hotel bill; or pay for the mini bar charges... ON US! The Ottawa Chapter has arranged for a special incentive - for the first 20 members of our chapter who register for the conference June 19 - 21, 2005 at the Casino Nova Scotia Hotel in Halifax, NS. Read about the incentive here.

Montreal Chapter News

les 17, 18, 19 et 20 mai 2005 à Montréal :
COURS DE FORMATION ANIMATEUR EN RECHERCHE QUALITATIVE
L'Association en recherche et intelligence marketing (ARIM) a mis sur pied un cours de formation de quatre (4) jours en français pour ceux et celles qui aspirent devenir animateur en recherche qualitative ou qui désirent raffiner leurs techniques.

Career Opportunities

Need a Career Change?
Whether you are looking for qualified researchers to expand your staff, or if you are trying to advance your career... the right place to start your search is our Career Section: There are currently 11(!) exciting career openings available for members to view online.

Advertisers: Place your Job Posting online.

Please note that this service is currently still being provided from the PMRS website.

SPONSORSHIP OPPORTUNITIES:
Please visit our website for information on sponsorship opportunities for this newsletter.

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