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Volume 3, Issue 7

April 13, 2007

MRIA Renewal Notice - Final Deadline:
April 20, 2007

Please renew your Corporate and/or Individual membership NOW, so that your access to valuable member benefits does not lapse (for more information on benefits offered to members, click here).

MRIA’s 2007 membership renewal process is nearing completion; the final deadline to renew is APRIL 20, 2007, one week from now.

The opportunity to purchase listings or display ads in MRIA’s prized Research Buyer’s Guide is reserved exclusively for Corporate members of the Association. If you are interested in becoming a new Corporate member of MRIA, you can easily and simply make that membership transaction at the same time as you renew your Individual membership on the MRIA Portal. (For  more information on MRIA Corporate membership types, click here).

Membership renewals, both individual and Corporate, are now processed online via our new Portal. To renew, please login to the MRIA Portal at www.mriaportal-arimportail.ca.

2007 MRIA National Conference - Early Bird Registration Deadline is fast approaching - Friday, April 20!
Register today for 2007 MRIA Conference to take advantage of the reduced “early bird” rates and be entered into the draw for an Olympus FE-210 Digital Camera (with 7.1 Megapixels and the latest in image stabilizer) to record your trip to Blue!

2007 CMRE Application Deadline Approaching
MRIA offers one sitting of the Comprehensive Marketing Research Exam (CMRE), the gateway to the Association’s coveted Certified Marketing Research Professional (CMRP) designation, each year.

The deadline to apply for the June 21, 2007 sitting of the CMRE is May 24.

To find out more, download the CMRE Application Form from the MRIA website or contact education@mria-arim.ca.

Excellence in Research Awards - Submissions are due on or before May 4, 2007.
Celebrate excellence in marketing research and intelligence, communications and advertising research, public opinion research, competitive intelligence and data mining! Receive the recognition that you and your company's great work deserve. by submitting an entry for MRIA’s 2007 Excellence in Research Awards.
Submissions are being accepted, until May 4, 2007

For find out more and to download a copy of the Nomination Form, click here.

Alberta Chapter Lunch and Learn Series Event - April 18/19
On-Line Panels and the Pursuit of Science: Lessons from the ParksListens Panel
Last year, Canada’s mountain national parks asked Frank Grigel and Parks Canada’s Social Science team to develop and test an on-line visitors’ panel. They wanted to do better market research, more often, for less money. Did the pilot live up to its promise?

To find out, join us at our Lunch and learn Series Event offered on April 18, 2007 in Edmonton, or on April 19 in Calgary. For complete details and to RSVP, visit the Alberta Chapter website.

Ottawa Chapter Speaker Series Event - April 26
Research 2.0: The Changing Internet Landscape and Implications for Researchers

Millions of people worldwide are turning to online applications that let them share ideas, thoughts and creations in more dynamic ways. Called Web 2.0, this trend presents new and exciting opportunities to engage people in research. In this session Doug Church, a founding partner of Phase 5, will review the types of applications that are emerging for research, and discuss the implications for researchers in terms of perspective and methodology. For complete details, please visit the Ottawa Chapter website.

TTRA Canada Chapter Conference (Oct 18-20) and Student Research Symposium (Oct 17)
The 2007 "Call for Participation" to submit your paper, presentation, or professional development session proposal can be viewed here. Location: Charlottetown, PEI. Deadline for submissions is April 30, 2007.

Prairie Chapter Luncheon Series - May 2
Database Profiling
Statistics Canada is renowned for its powerful and actionable statistics, information, and insight. While the basis for this intelligence is raw data, Statistics Canada’s data mining techniques and analysis are what give actual meaning and depth to its data, allowing its clients to make knowledgeable and strategic business decisions. Jade Moon of Statistics Canada will present on custom data available from Statistics Canada that has given its diverse client base a competitive edge when it comes to database profiling and mining.  The luncheon will be on May 2, 2006 at The Radisson Hotel, Prairie Room in Winnipeg, Manitoba. For more information and to register, please visit the Prairie Chapter website.

Data Mining Techniques - MRIA School of Marketing Research Elective Course to be offered in Winnipeg
Date: May 2, 2007
Registration Deadline : April 24, 2007
Location : Winnipeg, Manitoba
Instructor: Danny Heuman

Make the most of your untapped data. In this course you will learn from an experienced “data miner” how to

  • Uncover hidden relationships in your data
  • Gain deeper insights into your customer’s behavior
  • Learn more about predictive modeling
  • Use your information to make better data-based decisions.
Click here for more information and to register for the course.

Business-to-Business Marketing Trends and Best Practices... Insights and Implications for Research
APRIL 25, 2007 1 PM EDT
A "live" webinar featuring Ralph Oliva, Director of the Institute for the Study of Business Markets, who will update us on the latest B2B marketing trends -- and what these mean for the market research community. He will specifically address the effectiveness of market research tools in "understanding the business customer -- the #1 trend". For details and to register, visit the B2B Division website.

Complimentary Ethnography Webinar Exclusively for Research Users - May 23, 2007, 1PM EDT
MRIA's Research User Council (RUC) is pleased to invite you to “attend” an exciting, first-ever and free online seminar exclusively for Research Users. 
Join fellow Research Users on Wednesday, May 23 from 1:00 to 2:00 pm (Eastern Time) and learn, through real-life examples, how Ethnography has been used to deliver meaningful customer insights. For complete details, please visit the Research User Council website.

Vue Magazine
A special thanks to our newest advertisers in Vue - Focus Vision and Solutions Research Group. Look for promotions and special advertising offers on the MRIA website.

Only 1 week left to
take advantage of
Early Bird Savings.

Register TODAY!

Last chance to register for these courses:

Registration deadline:
April 19
Qualitative Marketing Research

Instructor: Tim Mills, CMRP
Course date: April 27 in Ottawa

Benefit from the Early Bird Discount for these courses:

Early Bird deadline:
April 16
SPSS: Analyzing Survey Data: An Advanced Workshop
Instructor: Ken Deal, CMRP
Course date: May 14-15 in Edmonton

Early Bird deadline:
April 18
Conjoint Analysis: Design, Analysis and Reporting that Leads to Better Marketing Strategy
Instructor: Ken Deal, CMRP
Course date: May 16 in Calgary

Early Bird deadline:
April 19
Marketing Management for Researchers
Instructor: Tim Mills, CMRP
Course date: May 17-18 in Ottawa

Click here for the complete course calendar.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our June 2007 issue. The article submission deadline is April 20, 2007. Contact Stuart Hemerling, VUE editor at 604.721.0480 or shemerling@prophis.com.

    Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
    Apr. 27 for the June 2007 issue
    May 25 for the July 2007 issue

    For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

    Request for Proposal (RFP)

    The Request for Proposal section is a service to MRIA members. If your organization is seeking a qualified marketing research company to look after your research project, this is the perfect vehicle to invite proposals. For more information, click here.

    There is currently 1(!) exciting RFP available for members to view online.

    Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 17(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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