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Volume 1, Issue 4

April 11, 2005

MRIA Press Release: April 11, 2005
Nine in Ten Canadians support market and survey research

TORONTO - Eighty-seven percent of Canadians believe that market and survey research serves a valuable societal purpose, but deceptive telemarketing practices by unscrupulous direct sellers and fundraisers remain a threat to the goodwill that Canadians have for survey research, according to a national poll by the Marketing Research and Intelligence Association (MRIA), a national industry Association.

The complete Press Release and Research Report can be found on the MRIA website.

Communiqué de presse: 11 Avril 2005
Neuf Canadiens sur dix sont en faveur des sondages et études de marché

TORONTO - Quatre-vingt-sept pour cent des Canadiens croient que le but des sondages et études de marché est valable sur le plan sociétal. Cependant l'utilisation de pratiques douteuses en télémarketing par des démarcheurs et des collecteurs de financement sans scrupule constitue une menace à cette attitude favorable des Canadiens. Voilà l'information découlant d'un sondage national mené par l'Association de recherche et d'intelligence marketing (ARIM), une association sectorielle nationale.

Le communiqué de presse complet et le rapport de recherches sont sur le site Web.

Celebrate Excellence
with the 3rd Annual

To be presented Monday June 20, 2005 at the MRIA New Horizons Conference's Nova Scotia Good Time Banquet.

It's time for Celebrating Excellence in Marketing Research, Communications & Advertising Research, Public Opinion Research, Competitive Intelligence & Data Mining!

Submissions are now being accepted for MRIA'S 2005 EXCELLENCE IN RESEARCH AWARDS in the following categories:


Will your company, colleagues or researchers be honoured?

Submission deadline is April 25th, 2005.

June 19 to 21, 2005, in Halifax, Nova Scotia

Trade Fair is SOLD OUT!
However, we are exploring alternatives for a few more booths inside the Trade Fair room. If you are interested in exhibiting at the conference, please contact the office directly.
Tel: (416) 493-4080 / Toll free: 1-888-815-7677
E-mail: conference@mria-arim.ca

What does the 2005 National Marketing Research Conference have to offer?

  • Five Outstanding Keynote Speakers
  • Six Diverse Concurrent Workshop Sessions
  • French Program offerings
  • A rich sampling of Nova Scotia hospitality and entertainment
  • And the Conference is followed on June 22 by: Golf Day at Chester Golf Club

CONGRATULATIONS to our Second Early Bird Draw Winner!
Megann Willson of Panoptika Inc. has won the March 28th draw for the Deluxe Accommodations at the Casino Nova Scotia Hotel for June 19, 20 and 21. One more draw coming up on April 28th - don't miss your chance to win free registration for a one-day course on June 22 in Halifax:

Visit the Conference Website for details on Program, Trade Fair, Sponsorships and Registration.

Deadline to register to write the CMRE is fast approaching... Please be advised that June 2005 may be the last chance for members to challenge the Comprehensive Marketing Research Exam (CMRE) to obtain their Certified Marketing Research Professional (CMRP) designation. For full requirements to challenge the CMRE, or to apply for the next CMRE, please visit the website.
Deadlines approaching fast for upcoming courses. Register today to avoid disappointment!
Apr. 15: Marketing Research on the Internet (Vancouver)
Apr. 21: Getting Beneath the Surface in Qualitative Research (Calgary)
Apr. 22: Qualitative Marketing Research (Edmonton)
Apr. 26-29: Fundamentals of Marketing Research (Halifax)
May 17 - 20: Moderator Training: Basic (Montreal)
Book these courses now and save $50!
May 2: Introduction to Market Research Semiotics (Toronto)
May 6: Website Usability for Marketing Research Professionals (Ottawa)
May 13: Measuring Brand Equity (Toronto)
May 26, 27, 30, 31: Fundamentals of Marketing Research (Ottawa)
For the complete 2005 Course Program, visit the Education website.

Write articles for Vue Magazine

By Nikita James Nanos, VP Publications, President Elect

We encourage all VUE readers to submit articles, letters and ideas. Please e-mail VUE Editor Nikita James Nanos at nnanos@sesresearch.com indicating the topic on which you are interested in sharing your views or experience. Submissions should be between 600 and 1,200 words in length and should focus on topics relevant to the market research industry in Canada.

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our June edition. The article submission deadline is April 20th, 2005.

Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
April 25 for the June 2005 issue
May 25 for the July 2005 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

B2B Learning Series:
  • April 12, 2005, 6:00 PM
  • Duke of Westminster Pub, 77 Adelaide St. W., Toronto, ON M5X1A6
Nancy Gulland (Quantitative Expert) and Dawn Smith (Qualititative Expert) will offer their perspective on how researchers can maximize the value they get out of conducting business research. They will talk about the challenges they face and how they deal with them For more information and to register, visit the B2B website.

Career Opportunities

Need a Career Change?
Whether you are looking for qualified researchers to expand your staff, or if you are trying to advance your career... the right place to start your search is our Career Section: There are currently 12(!) exciting career openings available for members to view online.

Advertisers: Place your Job Posting online.

Please note that this service is currently still being provided from the PMRS website.

Please visit our website for information on sponsorship opportunities for this newsletter.


BC Chapter News

How are youth impacted by their parents? Find out on Monday, April 18th when Ian Pierpoint of Synovate YC presents Youth and Parenting For more details and to register, click here.

Mark your calendar and plan to join us May 24th at MRIA-BC Chapter's Annual President's Dinner. This year at the Fish House in Stanley Park. Don Mills, MRIA's National President, will provide a state of the nation address and formally introduce MRIA, touching on the new association's mission and vision. More details coming soon.

Alberta Chapter News

Don't miss these two MRIA School of Marketing Research April Courses with Tim Mills:

Getting Beneath the Surface in Qualitative Research
Date: Apr. 21, 2005
Location: Calgary

Qualitative Marketing Research
Date: Apr. 22, 2005
Location: Edmonton - The class size for the Edmonton session has been expanded.

Atlantic Chapter News

April Course Travel Subsidies and June Conference Subsidies available to Atlantic Chapter Members:
For those traveling to Halifax for the Fundamentals course in April, applications can be made for the following travel subsidy: Chapter members from NL - $250, other Maritime regions (outside HRM) - $150. For the national conference in June, applications are being accepted from Chapter Members outside the Halifax region - $300 and members from the Halifax region - $200. Limited subsidy funds will be awarded upon application on a first-come, first-served basis. Proof of registration and attendance required for reimbursement. For information or to apply, please contact pmacintosh@cra.ca.

We're excited about the 2005 National Marketing Research Conference being hosted in our region from June 19 to 21 - we're looking forward to meeting with you at the conference, sharing some insights and showing you the best our hospitality has to offer. We are also busy working on the first MRIA National Golf Championship on June 22nd at the beautiful Chester Golf Club. Our aim is to have some friendly competition with stimulating golf, a casual dinner and some fun prizes too. For more details, please follow the link.

Before we get to June, we are sponsoring the Fundamentals of Marketing Research with Joanne McNeish from April 26 - 29 in Halifax. This is a great opportunity to take in a CMRP Core Course on the east coast and the course is suitable for novice researchers as well as more experience professionals. For details, follow the link.

The Atlantic Chapter will also be hosting a Networking and Information Program in early May. MRIA's Founding President, Don Mills, and its new Executive Director Brendan Wycks, will be providing an overview of the future direction and development of MRIA. More details to follow in upcoming issues.

Ottawa Chapter News

Join us on Thursday, April 28th, 2005 for our next Ottawa Chapter Speaker Series Event, Think Globally, Research Locally: The Case of Place Branding in International Research with Dr. Nicolas Papadopoulos, Professor of Marketing and International Business, Sprott School of Business of Carleton University in Ottawa. For details and to register, visit the Ottawa Chapter website.

Ottawa Chapter Members: Register for the MRIA National Conference... and upgrade your room; or reduce your hotel bill; or pay for the mini bar charges... ON US! The Ottawa Chapter has arranged for a special incentive - for the first 20 members of our chapter who register for the conference June 19 - 21, 2005 at the Casino Nova Scotia Hotel in Halifax, NS. Read about the incentive here.

Montreal Chapter News
Le 29 avril 2005 :
L'Association de recherche et d'intelligence marketing (ARIM) vous convie à la troisième édition de sa Journée de recherche qualitative. Au cours de cette journée, vous aurez l'occasion d'assister à différentes conférences qui feront la lumière sur diverses approches de recherche qualitative.

April 29, 2005:
The Marketing Research and Intelligence Association (MRIA) would like to invite you to its Qualitative Research Day. On this occasion, you will have the opportunity of attending various conferences which will shed light on different qualitative research approaches.

les 17, 18, 19 et 20 mai 2005 à Montréal :
L'Association en recherche et intelligence marketing (ARIM) a mis sur pied un cours de formation de quatre (4) jours en français pour ceux et celles qui aspirent devenir animateur en recherche qualitative ou qui désirent raffiner leurs techniques.

Toronto Chapter News

Mark Your Calendars Now!
Wednesday, May 4, 2005:
Toronto Chapter Panel Discussion with Chris Thomas from Angus GeoSolutions

Wednesday, May 18, 2005:
Golf Tournament at Angus Glen

Details coming soon on the Toronto Chapter website.

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