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Volume 6, Issue 5

April 8, 2010

2010 Research Buyer’s Guide – NOW IN PRODUCTION
Deadline to purchase listings: April 9, 2010
The only directory of its kind in Canada is once again in production! The hardcopy of RBG - the definitive sourcebook used by buyers of marketing, survey and public opinion research and business intelligence services across Canada - is distributed to MRIA's 1,700-plus members and is also sold to non-members (international associations, libraries and universities). The 2010 RBG will also be available online via MRIA's website.

The deadline to purchase listings and to create new ones is tomorrow, April 9, 2010. For more information and to order your listings, click here.

2010-2011 MRIA Board of Directors, Chapter Presidents and Portfolio Chairs
Following the AGM which was held in Toronto on Monday, March 29, 2010, we are pleased to announce the new Board of Directors, Chapter Presidents and Portfolio Chairs for 2010-11 - for complete details, click here.

2010 MRIA Conference & 50th Anniversary Celebration –
May 30 - June 2, 2010
Early Bird Deadline is Friday, April 23
In 2010, our Association will turn 50 years young. To help celebrate this milestone from May 30 - June 2, 2010 at the Westin Habour Castle in Toronto, you have an opportunity to participate in what will undoubtedly be the biggest and most memorable event in the history of the market research industry in Canada. To register, click here. Do not miss this Anniversary Event! Social Butterfly? Buy additional tickets to social events for your friends and colleagues. On sale now !

Conférence 2010 – venez célébrer avec nous le 50e anniversaire de l’ARIM – du 30 mai au 2 juin 2010
Date limite pour le tarif réservez-tôt : 23 avril
L’ARIM célébrera son 50e anniversaire lors de la Conférence 2010 de l’ARIM qui aura lieu à Toronto du 30 mai au 2 juin 2010. Joignez-vous à nous du 30 mai au 2 juin 2010 au Westin Harbour Castle à Toronto afin de participer à cette célébration. Ce sera un événement d’envergure à ne pas manquer. Cliquez ici pour plus de renseignements.

2010 Vue Magazine – 50th Anniversary Commemorative Issue – a collector’s item
To honor this industry milestone, the Vue Magazine team is producing a special 50th Anniversary Commemorative Edition, a collectors item, for May 2010. You are invited to advertise in this special issue – click here for more info. An added print run will ensure ample distribution to non members and the media at the conference itself. Become a part of the celebration by sharing an ad of congratulations, memories, and your company’s ‘pitch’ - Can you afford not to be part of it? ARTWORK DUE APRIL 12, 2010.

MRIA Research Registration System
This is a Call To Action to MRIA Client-Side Researcher Corporate members; and a Call To Re-commitment on the part of Corporate Research Agency members. All Gold Seal and Basic Corporate Research Agency members of the Association are obligated to register all of their research projects with MRIA's Research Registration System, and Client-Side Corporate members are encouraged to insist that their agency suppliers do so. For more info click here.

MRIA Launches 2010 Fellowship Election
Fellowship is the highest honour that MRIA can bestow upon one of its members, and the Association’s 2010 Fellowship election is now underway. The deadline for Fellowship nomination submissions is April 23, 2010. Nominations must be submitted using the MRIA Fellowship Nomination Form, which is found on the Association’s web site by clicking hereA nominator and a seconder are required, and both must be either an existing Fellow or hold the CMRP designation. An MRIA Fellowship Nomination and Election Primer – recently revised to spell out in greater detail the election criteria, nomination guidelines, and process details – To find out more, click here.

Celebrate excellence in marketing research and intelligence, communications and advertising research, public opinion research, competitive intelligence and data mining! Nominations are open in eleven categories and sponsorships for the entire excellence series, or category specific, are available on the MRIA website. Nominations are due on or before Friday, April 30, 2010. Excellence Award Winners will be announced and celebrated at the 2010 Golden Gala Dinner, to be held as part of the 2010 50th anniversary conference, in Toronto on May 31st - for more information and to register for the national conference, please visit the Conference 2010 website.

Last Call for submitting proposals for Online Course Content Development!
April 9, 2010 is the deadline for proposal submissions for the Development Of Course Content And Material For The Certified Marketing Research Professional (CMRP) Program. The RFP is being made available to all members; sharing this RFP notification with qualified respondents outside the Association is encouraged. To access the RFP, click here.

Get CMRP’d This Year!
The next sitting of the Comprehensive Marketing Research Exam (CMRE), a pre-requisite for any marketing research professional who would like to be awarded the Certified Marketing Research Professional (CMRP) designation, will take place on June 30, 2010. Registration deadline is June 4, 2010. For more info, click here.

Institute for Professional Development
Take advantage of the Multi Course Bundle Savings Now!
In order to help you achieve your certification and professional development goals faster, we have introduced multi course bundle savings. The savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:
2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off

FREE Professional Development Webinars are now available for download
Between November 2009 and February 2010, the MRIA Institute for Professional Development held 4 Professional Development Webinars, which are now available for online viewing, free of charge. To access the webinars, click here.

Congratulations to Net Gain 4.0 survey participant winners
Congratulations to the Net Gain 4.0 survey participant winners, each receiving a $50 gift card from the store of their choice:
Suthamie Poologasingham @ JCWG
Marilyn Goodwin @ CBC
Lori Reiser @ Advanis

Want to be in the limelight? Have a newsworthy item you would like to share – like a promotion?
MRIA has created this online section as a news service to our various stakeholders (members, non members, business community, media, government, education and consumers) – it’s free of charge and topics may include appointments & promotions, mergers, new product launches, promotions, events, etc. And do include a photo and contact info! Each news item is available online for 30 days. To submit your news, simply fill out our online form, and your item will be added to this online page.

Best Practices in Telephone Surveys: Improving Respondent Cooperation in Telephone Surveys

When: Thursday, April 22, 2010, 1:00 PM
Speakers: Sarah Greenberg, Field Source Marketing Research; Nancy Gulland, Maverick Research; and Nat Stone, Public Opinion Research Directorate, Government of Canada

The webinar is based on a careful and thorough review of the literature on the subject combined with the knowledge and experience of practitioners in our industry who collectively share decades of experience. For more info and to register, click here.

When Time or Times Are Tight: The Role & Value of Secondary Research

When: Monday, April 26, 2010, 6:00 PM
Location: Scallywags, 11 St.Clair Avenue West, 2nd floor
Speaker: Maggie Weaver

Secondary information is a key resource in B2B market research, particularly when entering unfamiliar markets. But its advantages – easily available, and cheaper to collect than primary data – can also lead to disadvantages: far too much, and possibly of dubious quality. Maggie will discuss the advantages and disadvantages of secondary research, and provide a checklist of quality resources for when time or times are tight. For more info and to register, click here.

Conference 2010 Travel Subsidies for
Atlantic Chapter Members

MRIA Atlantic Chapter Members are eligible to enter a draw for two free Conference 2010 Registrations (Value $975 each), as well as 5 travel subsidies, with a value of $500 each. The deadline to enter the draw is Tuesday, April 13. For complete details and conditions, please visit the Atlantic Chapter website.

Telephone Surveys: What Next?
Join us on Thursday, April 15 at the Sheraton Hotel in Ottawa, where Richard Jenkins (Richard Jenkins Research), Marilyn Goodwin (CBC), and Philippe Dorland (Industry Canada) will discuss how researchers are tackling the need to provide reliable and valid data in a world of evolving respondents and technology. For more information and to register, click here.

Inside opportunities: Using psychology to map human motivations
Join us on Wednesday, April 22 at the Radisson Hotel in Winnipeg for a Luncheon Presentation by Nick Black of the Concerto Marketing Group. In this session, Nick will draw on case studies from Australia, Asia and North America to help explain how you can use morphology to improve your marketing and market research. For more information and to register, click here.

2010 MRIA Student Marketing Research Competition - $1,700 in Prizes
The MRIA BC Chapter is currently inviting submissions for its 2010 Student Marketing Research Competition. The submission deadline is May 15, 2010. For complete information, please visit the BC Chapter website.

Year-End Event - Calgary
Members and non-members are invited to join us in Calgary for two special year-end events on Thursday, May 20, 2010.
Our Annual General Meeting (open to MRIA members only) will be followed by a Speaker Event entitled Neuromarketing: Consumer Insight from an Old Brain Perspective - Understanding the BUZZ behind Neuromarketing with guest speaker Bob Bailly, BSc, SalesBrain Canada

For more information, visit the Alberta Chapter website.

AAPOR Releases Report on Online Survey Panels

ISO releases New ISO-UNIDO handbook on conformity assessment

BBM Canada is proud to welcome Paul Hoffert to Staying Tuned 2010 as Keynote Speaker


AQR – QRCA - Conference on Qualitative Research.
PRAGUE, May 19-21



Last chance to register for these courses:

Registration deadline: April 8
303-Market Intelligence
Instructor: C. Gail Tibbo, MBA, CMRP, CME
Course date: April 22 in Winnipeg

Registration deadline: April 9
SPSS: Analyzing Survey Data: An Introductory Workshop
Instructor: Ken Deal, MBA, PhD, CMRP, FMRIA
Course date: April 23 in Toronto

Registration deadline: April 12
403-Advanced Qualitative Marketing Research Techniques
Instructor: Tim Mills, CMRP
Course date: April 26 in Toronto

Registration deadline: April 13
Market Segmentation Research
Instructor: Chuck Chakrapani, MA, MSc, PhD, CIM, FSS, CMRP
Course date: April 27 in Vancouver

Registration deadline: April 15
204-Marketing Research Statistics & Data Analysis
Instructor: Chuck Chakrapani, MA, MSc, PhD, CIM, FSS, CMRP
Course date: April 29-30 in Vancouver

Registration deadline: April 19
202-Qualitative Marketing Research
Instructor: Tim Mills, CMRP
Course date: May 3 in Vancouver

Registration deadline: April 20
402-Marketing Management for Researchers
Instructor: Tim Mills, CMRP
Course date: May 4-5 in Vancouver

See the complete 2009-2010 Education Calendar

Register here


April 12 for the May 2010 issue.

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairie
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 14(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Mark Your Calendars

    Field Management Group Live Webinar - April 22, 2010 - Online

    BBM Annual Conference Staying Tuned 2010 - April 22, 2010 - Toronto

    QRCA Worldwide Conference on Qualitative Research - May 19-20 - Prague, Czech Republic

    ESOMAR - ASIA PACIFIC 2010 - April 25-27, 2010 - Bangkok, Thailand

    2010 MRIA National Conference & Awards Gala - May 30 - June 2, 2010 - Toronto, Ontario

    ESOMAR - LATIN AMERICA 2010 - May 23-25, 2010 - Cartagena, Colombia

    ESOMAR - ODYSSEY 2010 - September 12-15, 2010 - Athens, Greece

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