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Volume 2, Issue 7

April 5, 2006

New MRIA President Takes Office

MRIA's President for 2006-07 is Nik Nanos, President of SES Research, one of Canada's leading public opinion research firms. Nik and the 2006-07 Board of Directors took office on March 30, in conjunction with the Association's first Annual General Meeting. To read more, click here.

To read Nik's President's Remarks On the Year Ahead delivered at the AGM, which set out his priorities for the Association for 2006-07, click here.

A Tribute To MRIA's Founding President

MRIA's Founding President Don Mills is now officially retired from that Office, but he will continue to serve the Association in a leadership role over the coming year.

At its first meeting on March 30, the 2006-07 MRIA Board of Directors passed a resolution creating two defined roles for the Immediate Past-President of the Association. To read more, click here.

At MRIA's first Annual General Meeting later that day, Don Mills presented his President's Report on MRIA's First Year, which highlights the Association's initiatives, accomplishments, and successes in 2005. To read Don Mills' President's Report to the membership, click here.

Later in the AGM program, incoming President Nik Nanos paid tribute to Don Mills on behalf of the Association and presented him with the MRIA Retiring President's Award. To read, Nik Nanos' Tribute To Don Mills, Founding President of MRIA, click here.

MRIA Engages Communications Agency

by Brendan Wycks, Executive Director

MRIA has engaged Toronto-based bilingual communications firm Spencer Francey Peters to help develop a communications campaign plan to address the industry awareness, image and reputation challenges that the Association and its members face. Spencer Francey Peters was selected following a thorough Request For Proposal, screening and evaluation process. The firm has a track record of success in similar assignments for the Certified General Accountants Association of Ontario, the Canadian Marketing Association, and other organizations. To read more, click here.

A Tribute to Retiring Directors

MRIA'S AGM provided the occasion and venue for the Association to pay tribute to 11 Founding Directors who are retiring from National Board. Each of them received an MRIA Retiring Director Award.

For complete details, please visit the MRIA website.

MRIA Honours the Best at its Annual General Meeting

The Annual General Meeting of MRIA culminated last Thursday in the presentation of MRIA Awards. To find out who was honoured, click here.

Membership Approves New Volunteer Officer Position

At MRIA's Annual General Meeting on March 30, the membership unanimously approved a bylaw amendment resolution calling for the creation of one additional "Vice-President" volunteer Officer position. To read more, click here.

Register Now Online for ASCENT2006

Our conference website: www.ascent2006.ca.

The program for ASCENT2006, this year's MRIA annual conference, is available on-line with an integrated registration engine. Click on the "Conference Program" to browse the concurrent sessions, education courses, keynote speakers, plus social activities and a Banff sightseeing trip option.

The program has twenty-eight (28) sessions, including three panels and a full French stream. We have an excellent and enlightening line-up of keynote speakers, as well as a top-notch Banquet and Awards ceremony. We look forward to your attendance and benefiting from and enjoying our integrated professional development, networking and social programs.

Register today! Discount hotel and airfare rates are available.

Upcoming Courses:
Registration deadlines are fast approaching for upcoming courses and advanced Seminars. Register today to avoid disappointment.
Apr. 14: Semiotics, Introduction: How Symbols, Packaging, & Advertising Communicate (Toronto, Apr. 19)
Apr. 14: Semiotics, Advanced & Applied, Honing Your Semiotic "Eye" (Toronto, Apr. 20)
Apr. 17: Measuring Brand Equity (Toronto, April 21)
Apr. 17: Ethical Issues and Privacy in Marketing Research (Halifax, Apr. 24)
Book these courses now and save $$$!
Apr. 7: Qualitative Marketing Research (Ottawa, Apr. 28)
Apr. 14: Applying Social Values Research for Marketing and Communications (Toronto, May 5)
Apr. 25: Moderator Training: Basic (Toronto, May 10-12)
Apr. 20: Marketing Management for Researchers (Ottawa, May 11-12)
May 4: Fundamentals of Marketing Research (Ottawa, May 25, 26, 29, 30)
For the complete 2005-2006 Course Program,  visit the Education website.

Monday, April 17, 2006
Effective & Efficient Secondary Research

Presented by: Maggie Weaver

Secondary information is a key resource in B2B market research, particularly when entering unfamiliar markets. But its advantages - easily available, and cheaper to collect than primary data - can also lead to disadvantages: far too much, and possibly of dubious quality. Maggie Weaver will discuss the advantages and disadvantages, and outline steps to focus quickly on the most important sources, and how to evaluate material from a source that is new to you. For more information and to register, visit the B2B website.

Celebrate Excellence
with the 4th Annual

To be presented Thursday June 1, 2006 at the MRIA ASCENT2006 Conference's Awards Gala Dinner.

It's time for Celebrating Excellence in Marketing Research, Communications & Advertising Research, Public Opinion Research, Competitive Intelligence & Data Mining!

Submissions are now being accepted for MRIA'S 2006 EXCELLENCE IN RESEARCH AWARDS in the following categories:


Will your company, colleagues or researchers be honoured?

Submission deadline is April 28, 2006.

By Stuart Hemerling, Editor-in-Chief, Vue Magazine

We encourage all VUE readers to submit articles, letters and ideas. Please e-mail VUE Editor Stuart Hemerling at shemerling@prophis.com, indicating the topic on which you are interested in sharing your views or experience. Submissions should be between 600 and 1,200 words in length and should focus on topics relevant to the market research and intelligence industry in Canada.

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our June 2006 edition. The article submission deadline is April 20th, 2006.

Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
April 24 for the June 2006 issue
May 25 for the July 2006 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

Calling all knowledge workers!

By Cam Davis, Editor-in-Chief, CJMR

The editorial board debated whether to continue to call the CJMR a "journal" because such a descriptor might intimidate potential authors. Journals serve ivory tower institutions very well and there has to be a vehicle in which professors have to publish.

Notwithstanding, the Canadian "Journal" of Marketing Research is mandated to serve practitioners first and foremost. To that end, I am inviting research practitioners to submit articles by February 28, 2006. If you want to submit an outline beforehand, I would be pleased to respond. If you have recently given a PowerPoint presentation at a conference and would like to write an article based on the slides, send me the slides for feedback. Cam Davis, editor, cdav@pollara.ca.

Share the knowledge!


  • Toronto
  • Atlantic
  • Alberta
  • See the MRIA Headline News and Calendar of Events for upcoming events as soon as they're posted!

    2006 Research Buyer's Guide
    the Deadline to order or renew your Listings is April 12, 2006! Don't miss out! Purchase your listing today!

    Beginning with the 2006 edition, only Corporate Members of the MRIA may list in the Research Buyer's Guide. As a Corporate Member who has listed before, sign in now with your Corporate ID. All the tools you're familiar with remain the same. For new Corporate Members, take advantage of this membership benefit to become part of the most comprehensive directory of the Canadian Marketing Research Industry.

    This important tool for Buyers of research includes detailed listings of research companies published in hard copy (provided on a complimentary basis to our more than 1800 members), and free access to all buyers from our website.

    Click here for further details about the Buyer's Guide and to become a Corporate Member.


    2006 Membership Directory


    We are currently preparing the printing of the 2006 Edition of the MRIA Membership Directory.

    You can revise and update your Membership Record until April 12, 2006. After that date, we will print in the 2006 MRIA Membership Directory the information that appears in your Membership Record.

    You can verify and update your Membership Record on-line following the links below:

    Individual members: click here.

    Corporate members (note: the update must be completed by the corporate representative): click here.

    You need only your last name and password to update your membership record on-line. If you have forgotten your password, enter your email address where indicated and your password will be immediately sent to you by e-mail.

    Toronto Chapter News
    Join us at our April 12, 2006, Speaker Event, Helping clients capture the value of research: The role of marketing and sales in their business. Dr. Ajay Sirsi, Ph.D., will discuss how marketing plans get implemented by the marketing function, the sales function and other functions as well. Without involving other functions in research design and data collection, marketing efforts have a higher chance of failure due to lack of ownership by other functions. Find out how to avoid that in order to get maximum impact from your research. Dr. Sirsi's concept is rapidly becoming a benchmark for corporations world-wide.

    For more information and to register, please visit the Toronto Chapter website.

    Atlantic Chapter News

    MRIA School of Marketing Research Course: Ethical Issues and Privacy in Marketing Research

    Date: Apr. 24, 2006
    Halifax - Location to be determined
    Instructor: Dr. Barry Watson, CMRP

    For more information and to register, click here.

    Just released: Crosstabs, March 2006
    Crosstabs is the newsletter of the Atlantic Chapter of the Marketing Research and Intelligence Association. The current issue is available for you to download in PDF format on the Atlantic Chapter website.

    Alberta Chapter News

    Cam Davis on Marketing Research on the Internet course in Calgary March 10:

    "I thoroughly enjoyed teaching the MRIA Marketing Research on the Internet course in Calgary. My presentation dramatically changes each year as the Internet morphs into new directions. I find many of the "students" have some prior knowledge of web surveys and now they are asking about best practices and procedures. Internet panels are the hot topic along with the types of recruitment. While there is a lot of knowledge transfer within the classroom  one student revealed in an evaluation, "it was still fun."  Every time I teach this course, I learn about new Internet research techniques that are used, some successfully. The networking and  exchange of ideas is fundamental to the course. Thanks to the Calgary chapter for promising a beautiful sunny day and a great venue."

    Career Opportunities

    Need a Career Change?
    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 16(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Please visit our website for information on PULSE sponsorship opportunities.

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