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Volume 7, Issue 2

March 31, 2011

Ari PopperRegistration NOW OPEN – Early Bird deadline will be April 8, 2011

Do not miss the marketing research event of the year!!! The MRIA 2011 National Conference, "Ripe with Innovation", will be held from May 29-31 in the beautiful city of Kelowna, British Columbia. Known for its scenic environment of lakes and mountains, sunshine and fruit, wine, golf and ski hills, the Okanagan is gaining increasing prominence as a centre of incubation for innovative excellence.

Early Bird deadline will be April 8, 2011 – to register click here .


Early Bird


1 day












Registration Fee





For more information, click on
Travel and Accommodation

2011 MRIA Fellowship Election Now Underway
Fellowship is the highest honour that MRIA can bestow upon one of its members, and the Association’s 2011 Fellowship election is now underway.

The deadline for Fellowship nomination submissions is April 21, 2011. Newly elected Fellows will be honoured during the gala Awards Banquet on Monday, May 30th at the MRIA 2011 Conference in Kelowna, BC. Nominations must be submitted using the MRIA Fellowship Nomination Form, which can be downloaded by clicking here (PDF format). A nominator and a seconder are required, and both must be either an existing Fellow or hold the CMRP designation. An MRIA Fellowship Nomination and Election Primer – which spells out the election criteria, nomination guidelines, and process details – is available for downloading by clicking here.

MRIA 2011 Excellence in Research Awards

Ari PopperCelebrate excellence in marketing research and intelligence, communications and advertising research, public opinion research, competitive intelligence and data mining!

Deadline to submit is Friday April 22 2011

Receive the recognition that you and your company’s great work deserve. Submissions, describing outstanding research conducted between January 1 and December 31, 2010

Award Descriptions and Nomination Criteria
Nomination Form
List of Past Winners
2011 Judges

The 2011 Excellence in Research Awards are sponsored by:

Ari Popper

2011 Vue – the Conference Issue – last call for advertisers
Less than 60 days to go before the start of the marketing research event of the year in Canada – MRIA’s 2011 National Conference is taking place in Kelowna BC – May 29 – 31. With an impressive lineup of speakers, sponsors and social events, it promises to once again be a powerful meeting of the minds… in a very beautiful setting. Hope you can join us !

The team at Vue has been busy completing the May issue, which will be made available at the event as well as delivered by (e)mail to all members of MRIA. This is the largest single issue we have produced so far this year and being one of the most-read, would be a good choice for advertising to promote your company. And you get the added coverage of being showcased in eVue, complete with logo and link to your website.

Can you afford not be seen and Vue’d this May? Reserve your space ASAP by emailing amgabriel@mria-arim.ca - and provide artwork no later than Friday April 8.

Get CMRP’d this Summer!
The next sitting of the CMRE exam will take place on June 30, 2011, in cities across Canada. Application Deadline is June 2, 2011.

Prepare for the exam and write in confidence! CMRE Prep Workshops will be offered on May 25-26 in Ottawa, May 28-29 in Kelowna, and June 9-10 in Toronto.

Research Industry Index Reaches Highest Score Ever
Glastonbury, CT, January 14, 2011 – The Research Industry Index (RII) – the Marketing Research Association’s survey-driven composite index of business activity in the U.S. marketing research industry – continues to build on the improvement seen in the first half of 2010, with a third quarter score of 101. Click here for the complete News Release.

Take advantage of cutting-edge short courses at AAPOR's 66th Annual Conference
Six in-depth courses are offered to enhance your learning experience at AAPOR's 66th Annual Conference — May 12–15 — at the Arizona Grand Hotel in Phoenix. These short courses are taught by well-known experts in the survey research field and cover topics that affect our ever-changing industry. Make the most of your time at the conference by planning to attend one or more short courses. Download the Preliminary Program for complete conference details. REGISTER NOW!

2011 National Conference - Stay up-to-date! The Kelowna Connection

Ari PopperFor frequent updates on the 2011 National Conference watch your inbox for the Kelowna Connection eNewsletter.

Past issues can be viewed here:
• March 28, 2011
• March 15, 2011
• March 3, 2011
• February 15, 2011
• January 19, 2011
January 10, 2011
November 4, 2010

Looking forward to seeing you in Kelowna!

Canada’s Economic Engine Is Chugging Along but Not at Full Steam.
Despite a very challenging external environment, Canada’s economy has outperformed its G7 peers in many respects. It weathered the financial and economic crisis better than most industrialized countries and it staged an impressive turnaround. After the sharp bounce back, Canada’s economy lost some of its swagger, expanding at a sluggish 2.3 per cent annual rate in the second quarter of 2010 and a meager 1.0 per cent in the third quarter. Click here to read more.

MRIA Advocacy Issues

MRIA Prairie Chapter Annual General Meeting & Speaker Luncheon
Insights from the Nenshi Campaign: Social Media & Research

April 6, 2011, Winnipeg
April 7, 2011, Regina

Brian F. Singh, CMRP President & Managing Director

Naheed Nenshi’s victory in Calgary’s Fall 2010 Mayoral election stunned Canadians and the international media. Branded as the “social media” candidate, political commentators did not give him a chance. However, on Election Day he won handily beating the heavily favoured candidate by over 28,000 votes. But was this really a surprise result? For more information and to register, please click here.


2011 Census and National Household Survey

The Toronto Chapter StatsCan Event on April 14 has been postponed due to Federal Election- Date TBD in May. Sorry for the inconvenience, and current registrations will be refunded from MRIA.

Annual General Meeting

Date: Friday, April 15, 2011

Come network with your fellow researchers and help plan the coming year. It is free to attend. Refreshments will be served. Those who cannot attend in person will be able to participate by teleconference (conference bridge details to be announced later). For more information and to register, please click here.

Mobile Research: best practices in design, maintaining participation, incentives and more…

Date: Tuesday, May 17, 2011
Presenter: Sean Conry, VP – Business Development, Techneos Systems Inc.

Although Mobile research is still considered an emerging mode of data collection, it is delivering new and surprising insights to those who are experimenting with the mode. Expanding our ability to track thoughts, movement and behaviours in real-time, mobile research enables point of experience engagement like never before. For more information and to register, please click here.

AAPOR 66th Annual Conference
Phoenix, Arizona, May 12-15, 2011

MRA Annual Conference
Year after year, attendees look forward to MRA’s Annual Conference, plus there are 5 NEW reasons to attend this premier event on June 6-8, 2011 at the Omni Shoreham in Washington, DC. Click here for details.

The 42nd Annual TTRA International Conference
The theme for this year's conference is "Seeing the Forest AND the Trees - Big Picture Research in a Detail Driven World". The event will be held June 19-21, 2011 in London, Ontario at the London Convention Centre. Click here for details.

SAPOR 30th Annual Conference will be held in the Research Triangle area in North Carolina from October 5-7, 2011. The call for papers and further details about the conference will be announced this spring so please be on the lookout and consider participating! Click here for details.

ESOMAR launches two new project teams on Social Media Research and Interactive Mobile Research. Read more.

Education Delivered to Your Desk!

Online Courses Are Finally Here!
Complete these Core courses online without having to leave your desk!

101-Introduction to Marketing Research

102-Ethical Issues and Privacy in Marketing Research

201-Marketing Research Design: An Applied Course

202-Questionnaire Design

204-Qualitative Marketing Research

Take advantage of the Early Bird rates and $ave $100 per course! Register for these courses now to get the Early Bird Discount!

$ave even more! Bundle up for greater discounts when registering for more than 1 course in the same transaction!

Early Bird deadline: March 31
403-Advanced Qualitative Marketing Research Techniques

Instructor: Tim Mills, CMRP
Course date: April 28 in Ottawa

Early Bird deadline: April 1
Creativity Essentials

Instructor: Margaret Imai-Compton, BA, MLIS, CMRP, CUG
Course date: April 29 in Ottawa

Early Bird deadline: April 6
403-Advanced Qualitative Marketing Research Techniques

Instructor: Tim Mills, CMRP
Course date: May 4 in Toronto

Early Bird deadline: April 7
Creativity Essentials

Instructor: Margaret Imai-Compton, BA, MLIS, CMRP, CUG
Course date: May 5 in Halifax

Early Bird deadline: April 8
401-Online Research, Best Practices and Innovations

Instructor: Cam Davis, PhD, CMRP, FMRIA
Course date: May 6 in Regina

Early Bird deadline: April 13
303-Marketing Management for Researchers

Instructor: Tim Mills, CMRP
Course date: May 11-12 in Ottawa

Early Bird deadline: April 15
102-Ethical Issues and Privacy in Marketing Research

Instructor: David Stark, CIPP
Course date: May 13 in Toronto

Review the complete 2010-2011 Education Calendar
Check Out Courses Near You!

2011 Advertising Rates
For more information about deadlines, ad sizes, rates and how to book your ad, please click here.

For our Media Kit, click here.

Budding author? VUE is also considering articles on a wide range of topics for the 10 issues being planned for 2011. Contact Anne Marie Gabriel.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairie
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 20(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Mark Your Calendars

    AAPOR 66th Annual Conference - May 12 - 15, 2011 - Phoenix, Arizona

    2011 MRIA National Conference - May 29 - 31, 2011 - Kelowna, BC

    CASRO Technology Conference - June 2-3, 2011 - NewYork City, New York

    MRA Annual Conference - June 6-8, 2011 - Washington, D.C.

    The 42nd Annual TTRA International Conference - June 19-21, 2011 - London, Ontario

    SAPOR 30th Annual Conference - October 5-7, 2011 - Raleigh, NC


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