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Volume 6, Issue 4

March 26, 2010

Notice is hereby given that the start time for the 2010 Annual General meeting of Members of the Marketing Research and Intelligence Association (MRIA) has been changed as follows:

Monday, March 29, 2010
3:45 p.m. (local time)
Intercontinental Toronto Yorkville Hotel, Barclay Room
220 Bloor St. West
Toronto, Ontario

For complete details, click here.

2010 MRIA Conference & 50th Anniversary Celebration –
May 30 - June 2, 2010
Online Registration NOW OPEN!!!
In 2010, our Association will turn 50 years young. To help celebrate this milestone from May 30 - June 2, 2010 at the Westin Habour Castle in Toronto, you have an opportunity to participate in what will undoubtedly be the biggest and most memorable event in the history of the market research industry in Canada. To register, click here.

Conférence 2010 – venez célébrer avec nous le 50e anniversaire de l’ARIM – du 30 mai au 2 juin 2010
L’inscription en ligne EST MAINTENANT DISPONIBLE !!!
L’ARIM célébrera son 50e anniversaire lors de la Conférence 2010 de l’ARIM qui aura lieu à Toronto du 30 mai au 2 juin 2010. Joignez-vous à nous du 30 mai au 2 juin 2010 au Westin Harbour Castle à Toronto afin de participer à cette célébration. Ce sera un événement d’envergure à ne pas manquer. Cliquez ici pour plus de renseignements.

2010 Research Buyer’s Guide – NOW IN PRODUCTION
The only directory of its kind in Canada is once again in production! Limited to corporate member firms, the corporate representatives have received instructions last week. If you or other colleagues handle RBG renewals directly, click here for further instructions. Listing deadline is March 31, 2010 - do not delay!

2010 Vue Magazine – 50th Anniversary Commemorative Issue – a collector’s item
To honor this industry milestone, the Vue Magazine team is producing a special 50th Anniversary Commemorative Edition, a collectors item, for May 2010. You are invited to advertise in this special issue – click here for more info. An added print run will ensure ample distribution to non members and the media at the conference itself. Become a part of the celebration by sharing an ad of congratulations, memories, and your company’s ‘pitch’ - Can you afford not to be part of it? ARTWORK DUE APRIL 8, 2010.

MRIA Launches 2010 Fellowship Election
Fellowship is the highest honour that MRIA can bestow upon one of its members, and the Association’s 2010 Fellowship election is now underway. The deadline for Fellowship nomination submissions is April 23, 2010. Nominations must be submitted using the MRIA Fellowship Nomination Form, which is found on the Association’s web site by clicking hereA nominator and a seconder are required, and both must be either an existing Fellow or hold the CMRP designation. An MRIA Fellowship Nomination and Election Primer – recently revised to spell out in greater detail the election criteria, nomination guidelines, and process details – To find out more, click here.

Celebrate excellence in marketing research and intelligence, communications and advertising research, public opinion research, competitive intelligence and data mining! Nominations are open in eleven categories and sponsorships for the entire excellence series, or category specific, are available on the MRIA website. New Fellow(s) and Excellence Winners will be announced and celebrated at the 2010 Golden Gala Dinner, to be held as part of the 2010 50th anniversary conference, in Toronto on May 31st - for more information and to register for the national conference, please visit the Conference 2010 website.

State of the MRIA Nation Address
David Stark, CIPP and outgoing President of MRIA, conducted a ‘virtual’ state of the union webinar last month, updating members on achievements and challenges over his term. A recording of the webinar can be accessed by clicking here.

FREE Professional Development Webinars are now available for download
Between November 2009 and February 2010, the MRIA Institute for Professional Development held 4 Professional Development Webinars, which are now available for online viewing, free of charge. To access the webinars, click here.

Congratulations to the New CMRPs of 2010!
MRIA extends hearty congratulations to the following members who have earned the coveted Certified Marketing Research Professional (CMRP) designation by writing and passing the Comprehensive Marketing Research Exam (CMRE) in January. To view the list of new CMRPs, visit the MRIA website.

MRIA Moves Forward With Online Courses; Issues RFP For Course Content Development
The MRIA National Board of Directors is pleased to announce that the Association issued a Request For Proposal For The Development Of Course Content And Material For The Certified Marketing Research Professional (CMRP) Program. The RFP is being made available to all members; sharing this RFP notification with qualified respondents outside the Association is encouraged. The deadline for proposal submissions is April 9, 2010. To access the RFP, click here.

Want to be in the limelight? Have a newsworthy item you would like to share – like a promotion?
MRIA has created this online section as a news service to our various stakeholders (members, non members, business community, media, government, education and consumers) – it’s free of charge and topics may include appointments & promotions, mergers, new product launches, promotions, events, etc. And do include a photo and contact info! Each news item is available online for 30 days. To submit your news, simply fill out our online form, and your item will be added to this online page.

Best Practices in Telephone Surveys: Improving Respondent Cooperation in Telephone Surveys

When: Thursday, April 22, 2010, 1:00 PM
Speakers: Sarah Greenberg, Field Source Marketing Research; Nancy Gulland, Maverick Research; and Nat Stone, Public Opinion Research Directorate, Government of Canada

The webinar is based on a careful and thorough review of the literature on the subject combined with the knowledge and experience of practitioners in our industry who collectively share decades of experience. For more info and to register, click here.

When Time or Times Are Tight: The Role & Value of Secondary Research

When: Monday, April 26, 2010, 6:00 PM
Location: Scallywags, 11 St.Clair Avenue West, 2nd floor
Speaker: Maggie Weaver

Secondary information is a key resource in B2B market research, particularly when entering unfamiliar markets. But its advantages – easily available, and cheaper to collect than primary data – can also lead to disadvantages: far too much, and possibly of dubious quality. Maggie will discuss the advantages and disadvantages of secondary research, and provide a checklist of quality resources for when time or times are tight. For more info and to register, click here.

2010 MRIA Student Marketing Research Competition - $1,700 in Prizes
The MRIA BC Chapter is currently inviting submissions for its 2010 Student Marketing Research Competition. The submission deadline is May 15, 2010. For complete information, please visit the BC Chapter website.

Year-End Event - Calgary
Members and non-members are invited to join us in Calgary for two special year-end events on Thursday, May 20, 2010:

  • Annual General Meeting (Open to MRIA members only)
  • Speaker Event: Neuromarketing: Consumer Insight from an Old Brain Perspective - Understanding the BUZZ behind Neuromarketing with guest speaker Bob Bailly, BSc, SalesBrain Canada

For more information, visit the Alberta Chapter website.

AAPOR Releases Report on Online Survey Panels
The American Association of Public Opinion Research (AAPOR) has released a special task force review of current empirical findings related to the use of online panels for survey data collection. This new report summarizes academic and practitioner research about online panels, including the recruitment of potential respondents, panel maintenance, post-survey adjustments and the validity and reliability of the results. This overview provides key information and basic recommendations about whether and when to use online panels and how best to judge their quality. Download the full Online Panels Report.

ISO media release – New ISO-UNIDO handbook on conformity assessment
The fruitful partnership between ISO (International Organization for Standardization) and UNIDO (United Nations Industrial Development Organization) has just produced a new handbook, Building trust - The Conformity Assessment Toolbox. Building trust is a comprehensive, user-friendly handbook covering all aspects of conformity assessment and its role in international trade, and will be useful for business managers, regulators and consumer representatives.  READ MORE 

Grandes Conférences
Le journal les Affaires, en collaboration avec l'AMR, vous invite à la conférence « Rendez-vous financiers » 31-03-2010 - de 07:00 à 09:00 heures. Pour de plus amples renseignements cliquez ici.

BBM Canada is proud to welcome Paul Hoffert to Staying Tuned 2010 as our Keynote Speaker. Staying Tuned, BBM Canada's annual media research conference will be held in Toronto on Friday April 23, 2010. Our programme will feature a panel of international speakers focusing on the latest audience measurement theories, practices and ideas. This year's conference will be held at the Toronto Marriott Downtown Eaton Centre Hotel located at 525 Bay Street in Toronto, Ontario. For additional information, please visit our website at www.bbm.ca.

BANGKOK / 25 - 27 APRIL:
How can market research help business exploit the opportunities that the economic situation is bringing to the region? How can local Asian market research companies leverage global opportunities to expand and grow their business? And what are clients looking for? How can local and international companies best utilise existing skills and maximize resources?. Click here for details and to register.

AQR – QRCA - Join us in Prague, 19-21 May, for Inspiration In Action 2010 - The Worldwide Conference on Qualitative Research. This prestigious biennial event is co-sponsored by the world's leading professional associations for qualitative research – the Association for Qualitative Research (aqr.org.uk) and the Qualitative Research Consultants Association (qrca.org). This conference is open to all who provide, use, or want to learn more about qualitative research. If you provide or use qualitative research... Register now – Early Discount until 16 April!

CARTAGENA / 23 - 25 MAY: Latin America has emerged as a source of creativity, solutions and innovation. The conference in Cartagena will delve into this new vibrancy in the region and consider how innovation can lead to further success. The conference will also look at the social challenges of poverty and inequality which still beset the region and the role of research in meeting these challenges. Click here for details and to register.

ATHENS / 12 – 15 SEPTEMBER: The face of market research is changing and with it so are many of the approaches and methodologies we employ. Through the use of collaborative relations, active listening, increased dialogue and observation, market research is assessing its position and developing a diverse set of skills both traditional and new to meet these latest demands and to ensure that market research advances and adapts to this new marketplace. Click here for details and to register.

Last chance to register for these courses:

Registration deadline: March 29
403-Advanced Qualitative Marketing Research Techniques
Instructor: Tim Mills, CMRP
Course date: April 12 in Vancouver

Registration deadline: March 30
403-Advanced Qualitative Marketing Research Techniques
Instructor: Tim Mills, CMRP
Course date: April 13 in Edmonton

Registration deadline: March 31
101-Introduction to Marketing Research
Instructor: Jeannette Bellerose, PhD, CMRP
Course date: April 9 in Ottawa

Registration deadline: April 1
301-Online Research, Best Practices and Innovations
Instructor: Cam Davis, PhD, CMRP, FMRIA
Course date: April 15 in Halifax

Registration deadline: April 6
Measuring Customer Satisfaction, Loyalty and Retention
Instructor: Chuck Chakrapani, MA, MSc, PhD, CIM, FSS, CMRP
Course date: April 19 in Toronto

Registrationdeadline: April 6
303-Market Intelligence
Instructor: C. Gail Tibbo, MBA, CMRP, CME
Course date: April 20 in Toronto

Registration deadline: April 8
303-Market Intelligence
Instructor: C. Gail Tibbo, MBA, CMRP, CME
Course date: April 22 in Winnipeg

See the complete 2009-2010 Education Calendar.

Register here.

April 8 for the May 2010 issue.

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairie
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 13(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Mark Your Calendars

    MRIA - Annual General Meeting - March 29, 2010 - Toronto. Start time as been changed to 3:45 p.m. Click here for details.

    Field Management Group Live Webinar - April 22, 2010 - Online

    BBM Annual Conference Staying Tuned 2010 - April 22, 2010 - Toronto

    QRCA Worldwide Conference on Qualitative Research - May 19-20 - Prague, Czech Republic

    ESOMAR - ASIA PACIFIC 2010 - April 25-27, 2010 - Bangkok, Thailand

    2010 MRIA National Conference & Awards Gala - May 30 - June 2, 2010 - Toronto, Ontario

    ESOMAR - LATIN AMERICA 2010 - May 23-25, 2010 - Cartagena, Colombia

    ESOMAR - ODYSSEY 2010 - September 12-15, 2010 - Athens, Greece

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