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Volume 1, Issue 3

March 23, 2005

Celebrate Excellence
with the 3rd Annual

To be presented Monday June 20, 2005 at the MRIA New Horizons Conference's Nova Scotia Good Time Banquet.

It's time for Celebrating Excellence in Marketing Research, Communications & Advertising Research, Public Opinion Research, Competitive Intelligence & Data Mining!

Submissions are now being accepted for MRIA'S 2005 EXCELLENCE IN ESEARCH AWARDS in the following categories:


Will your company, colleagues or researchers be honoured?

Submission deadline is April 15th, 2005.

June 19 to 21
Halifax, Nova Scotia

What does the 2005 National Marketing Research Conference have to offer?

  • Five Outstanding Keynote Speakers
  • Six Diverse Concurrent Workshop Sessions
  • French Program offerings
  • A rich sampling of Nova Scotia hospitality and entertainment

The second Early Bird Draw deadline for registrations is midnight on Monday, March 28. Register before the deadline and you could win Free Deluxe Accommodations for June 19, 20, 21 in Halifax at the Casino Nova Scotia Hotel. On-line registration will be available early April, but in the meantime, download the registration form and fax it in.

Visit the Conference Website for details on Program, Trade Fair, Sponsorships and Registration.

... and the Conference is followed on June 22 by:

Deadline to register to write the CMRE is fast approaching... Please be advised that June 2005 may be the last chance for members to challenge the Comprehensive Marketing Research Exam (CMRE) to obtain their Certified Marketing Research Professional (CMRP) designation. For full requirements to challenge the CMRE, or to apply for the next CMRE, please visit the website.
Deadlines approaching fast for upcoming courses. Register today to avoid disappointment!
Apr. 1: Ethical Issues and Privacy in Marketing Research (Toronto)
Apr. 4-29: Online Questionnaire Design (Online)
Apr. 8: Applying Social Values Research for Marketing & Communications (Ottawa)
Book these courses now and save $50!
Apr. 15: Marketing Research on the Internet (Vancouver)
Apr. 21: Getting Beneath the Surface in Qualitative Research (Calgary)
Apr. 22: Qualitative Marketing Research (Edmonton)
Apr. 26-29: Fundamentals of Marketing Research (Halifax)
For the complete 2005 Course Program, visit the Education website.

MRIA Strategic Plan Input
Your opinion counts!

The Marketing Research and Intelligence Association is interested in hearing your input on the Strategic Plan for the Association. The link to the survey was sent to each member yesterday (Tuesday, March 22) and it should take you less than 10 minutes to complete.

If you have questions or difficulties accessing the survey, please contact mriasurvey@mria-arim.ca..

Thank you in advance for your participation!

Write articles for Vue Magazine

By Nikita James Nanos, VP Publications, President Elect

We encourage all VUE readers to submit articles, letters and ideas. Please e-mail VUE Editor Nikita James Nanos at nnanos@sesresearch.com indicating the topic on which you are interested in sharing your views or experience. Submissions should be between 600 and 1,200 words in length and should focus on topics relevant to the market research industry in Canada.

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our June edition. The article submission deadline is April 20th, 2005.

Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
March 28 for the May 2005 issue
April 25 for the June 2005 issue
May 25 for the July 2005 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

B2B Learning Series:
  • April 12, 2005, 6:00 PM
  • Duke of Westminster Pub, 77 Adelaide St. W., Toronto, ON M5X1A6
Nancy Gulland (Quantitative Expert) and Dawn Smith (Qualititative Expert) will offer their perspective on how researchers can maximize the value they get out of conducting business research. They will talk about the challenges they face and how they deal with them For more information and to register, visit the B2B website.

ISO Standard for Marketing Research

The draft of this new standard is now available for your review and comment. Deadline - March 31, 2005.

For complete details, click here.

Career Opportunities

Need a Career Change?
Whether you are looking for qualified researchers to expand your staff, or if you are trying to advance your career... the right place to start your search is our Career Section: There are currently 18(!) exciting career openings available for members to view online.

Advertisers: Place your Job Posting online.

Please note that this service is currently still being provided from the PMRS website.

Please visit our website for information on sponsorship opportunities for this newsletter.


Watch for your membership renewal package to arrive in the next few days!

ONE Individual Membership is included with each Corporate Membership. We've also introduced a sliding scale discount schedule for multiple individual members at the same office location. Please see the website and your membership package for details.

Toronto Chapter News

MRIA Toronto Chapter is pleased to welcome you for our speaker presentation event on Monday April 4, 2005, titled "Turning Industry Challenges Into Opportunities". We will be presenting Don Mills to speak at the Toronto Marriot Bloor Yorkville. This will be an interactive panel discussion, with research buyers and suppliers, featuring: Don Mills, John Ball - Managing Director, and Marianna Ciocio.

For more information and to register, click here.

Montreal Chapter News
Le mardi le 5 avril : GALA DE LA RELÈVE 2004-2005 : L'Association de recherche et d'intelligence marketing (ARIM) a le plaisir de vous inviter au Gala de la relève 2004-2005 le 5 avril prochain au Delta (475 rue Président Kennedy). Pour l'occasion, nous aurons le plaisir d'entendre comme conférencier invité, M. Don Mills, président national de l'ARIM.

April 5, 2005:: 2004-2005 STUDENT CONTEST GALA: The Marketing Research and Intelligence Association (MRIA) is proud to invite you to the Marketing Research Student Contest Gala on April 5th at the Montréal Delta Hotel (475 Président Kennedy). On this very special occasion, it is our pleasure to have as guest speaker, Don Mills, President & CEO, Corporate Research Associates Inc.; and President, Marketing Research and Intelligence Association.

Le 29 avril 2005 : JOURNÉE DÉDIÉE À LA RECHERCHE QUALITATIVE : L'Association de recherche et d'intelligence marketing (ARIM) vous convie à la troisième édition de sa Journée de recherche qualitative. Au cours de cette journée, vous aurez l'occasion d'assister à différentes conférences qui feront la lumière sur diverses approches de recherche qualitative.

April 29, 2005: QUALITATIVE RESEARCH DAY: The Marketing Research and Intelligence Association (MRIA) would like to invite you to its Qualitative Research Day. On this occasion, you will have the opportunity of attending various conferences which will shed light on different qualitative research approaches.

BC Chapter News

How are youth impacted by their parents? Find out on Monday, April 18th when Ian Pierpoint of Synovate YC presents Youth and Parenting For more details and to register, click here.

Prairie Chapter

SPSS for Marketing Research: The Prairie Chapter of the Market Research & Intelligence Association invites you to learn the power of SPSS. On April 26th and 27th, we are offering a one-day introductory SPSS and/or a twoday course that explores advanced topics in SPSS. For complete details and registration information click here.

Atlantic Chapter News

April Course Travel Subsidies and June Conference Subsidies available to Atlantic Chapter Members: For those traveling to Halifax for the Fundamentals course in April, applications can be made for the following travel subsidy: Chapter members from NL - $250, other Maritime regions (outside HRM) - $150. For the national conference in June, applications are being accepted from Chapter Members outside the Halifax region - $300 and members from the Halifax region - $200. Limited subsidy funds will be awarded upon application on a first-come, first-served basis. Proof of registration and attendance required for reimbursement. For information or to apply, please contact pmacintosh@cra.ca.

We're excited about the 2005 National Marketing Research Conference being hosted in our region from June 19 to 21 - we're looking forward to meeting with you at the conference, sharing some insights and showing you the best our hospitality has to offer. We are also busy working on the first MRIA National Golf Championship on June 22nd at the beautiful Chester Golf Club. Our aim is to have some friendly competition with stimulating golf, a casual dinner and some fun prizes too. For more details, please follow the link.

Before we get to June, we are sponsoring the Fundamentals of Marketing Research with Joanne McNeish from April 26 - 29 in Halifax. This is a great opportunity to take in a CMRP Core Course on the east coast and the course is suitable for novice researchers as well as more experience professionals. For details, follow the link.

The Atlantic Chapter will also be hosting a Networking and Information Program in early May. MRIA's Founding President, Don Mills, and its new Executive Director Brendan Wycks, will be providing an overview of the future direction and development of MRIA. More details to follow in upcoming issues.

Ottawa Chapter News

Ottawa Chapter Members: Register for the MRIA National Conference... and upgrade your room; or reduce your hotel bill; or pay for the mini bar charges... ON US! The Ottawa Chapter has arranged for a special incentive - for the first 20 members of our chapter who register for the conference June 19 - 21, 2005 at the Casino Nova Scotia Hotel in Halifax, NS. Read about the incentive here.

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