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Volume 2, Issue 6

March 16, 2006


Notice is hereby given that the first Annual General Meeting of Members of the Marketing Research and Intelligence Association (MRIA) will be held Thursday, March 30, 2006 at the Marriott Bloor Yorkville Hotel, 90 Bloor Street East, Toronto, Ontario beginning at 6:00 p.m. local time. All members-in-good-standing of the Association are encouraged to attend.

For more details, click here.


By Brendan Wycks, Executive Director

MRIA's Annual General Meeting on March 30 will include member voting on a proposed amendment to the Association's Constitution and General Bylaw. The proposed amendment would create one additional volunteer Officer position called "Vice-President", and change the nomenclature of the Officer positions by calling the incoming President position "Vice-President/President-Elect" rather than "First Vice-President/President-Elect."

During the Nominating Committee's recent oversight of the Board election process, it was identified that the Association would be well-served by the creation of an additional volunteer Officer position, that of Vice-President, to augment the current Officer roles of President, Vice-President/President-Elect, and Secretary-Treasurer. The addition of this position would provide leadership succession benefits. In particular, it would extend the MRIA Officer "ladder" by one year and allow for a more adequate two years of preparatory experience at the Officer level (as Vice-President; and then as Vice-President/President-Elect) before one assumes the Office of President. (The position of Secretary-Treasurer, while an Officer of the Association, is not a "ladder" position that carries the expectation of succession to the Office of President.) Having at least three positions on the Officer succession ladder is commonplace and considered a best practice among leading professional and industry Associations.

These changes, approved by the Board of Directors on March 15, will be brought forward for membership ratification at the MRIA Annual General Meeting on March 30, 2006. The Association's Constitution and General Bylaw requires 10 days' notice to members of an Annual or Special General Meeting, and of any bylaw amendments to be voted on. To read more, including the specifics of the proposed Bylaw Amendment Resolution, click here.

Introducing MRIA's 2006-07 Board of Directors

by Brendan Wycks, Executive Director

MRIA members have elected an experienced group of industry leaders as their 2006-07 National Board of Directors. The new Board will take office and hold its first meeting on March 30 in Toronto, in conjunction with MRIA's first Annual General Meeting.

On behalf of all members of the Association, the MRIA Nominating Committee, which oversaw the Board election process, extends sincere thanks to all candidates who stepped forward and demonstrated leadership by running for the 2006-07 Board of Directors, and congratulates those who were elected by their fellow members.

The following are the 15 members of MRIA's 2006-07 Board of Directors:

  • Nikita James Nanos, CMRP, MRIA President (one-year term)
  • John Ball, CMRP, Research Agency Council Director (two-year term)
  • Barry Watson, PhD, CMRP, Research Agency Council Director (one-year term)
  • Tim Wingrove, CMRP, Research User Council Director (two-year term)
  • Gerry Keane, Research User Council Director (one-year term)
  • Catherine Kelly, CMRP, Chapter Council Director (two-year term)
  • Ed Gibson, CMRP, Chapter Council Director (one-year term)
  • Jennifer Camelford, CMRP, Qualitative Research Division Director (two-year term)
  • Bob Inglis, CMRP, Business-to-Business Research Division Director (two-year term)
  • Tracy Bowman, Western Canada Region Director (two-year term)
  • John Tabone, Ontario Region Director (two-year term)
  • Alain Choinière, CMRP, Quebec/Atlantic Canada Region Director (two-year term)
  • David McVetty, CMRP, At-Large Director (one-year term)
  • David W. Stark, At-Large Director (one-year term)
  • Ellie Sykes, At-Large Director (one-year term)

A fuller introduction to the 2006-07 Board, including biographical profiles of the Directors, will be published in the April issue of Vue.

Feedback on Board Election Process Invited

The MRIA Nominating Committee, which oversaw the recently completed election process for the 2006-07 Board of Directors, invites member feedback on that process, in particular on what can be done to increase member voting participation.

Voting participation statistics in this year's Board election are as follows:

Voter Participation

Region Eligible Voted Participation
Ontario 1286 338 26.28%
Western Canada 280 96 34.29%
Outside Canada 23 7 30.43%
Quebec/Atlantic Canada 226 75 33.18%
TOTAL 1815 516 28.43%

While the 28.43% participation rate is viewed as disappointing -- given the new, convenient electronic voting process and the readily accessible (click through) Candidate Statements that were introduced with this Board election - that rate is on par with recent PMRS elections, which recorded participation of just under 30%.

If you have any views on what could be done to encourage and inspire a higher level of member voting in MRIA elections, please e-mail your thoughts to Don Mills, MRIA President and Nominating Committee Chair, at dmills@cra.ca or to Brendan Wycks, Executive Director, at bwycks@mria-arim.ca.

Register Now Online for ASCENT2006

Our conference Website: www.ascent2006.ca.

The program for ASCENT 2006, this year's MRIA annual conference, is now available on-line with an integrated registration engine. Click on the "Conference Program" to browse the concurrent sessions, education courses, keynote speakers, plus social activities and a Banff sightseeing trip option.

The program has twenty-eight (28) sessions, including three panels and a full French stream. We have an excellent and enlightening line-up of keynote speakers, as well as a top-notch Banquet and Awards ceremony. We look forward to your attendance and benefiting from and enjoying our integrated professional development, networking and social programs.

Early Bird registration ends March 31. Discount hotel and airfare rates are also available.

Upcoming Courses:
Registration deadlines are fast approaching for upcoming courses and advanced Seminars. Register today to avoid disappointment.
Mar. 28: Questionnaire Design (Online, Apr. 3-28, 2006)
Book these courses now and save $50!
Mar. 17: Measuring Brand Equity (Ottawa, Apr. 7, 2006)
Mar. 29: Semiotics, Introduction: How Symbols, Advertising and Packaging Communicate (Toronto, Apr. 19, 2006)
Mar. 30: Semiotics, Advanced & Applied, Honing Your semiotic "Eye" (Toronto, Apr. 20, 2006)
For the complete 2005-2006 Course Program,  visit the Education website.

By Stuart Hemerling, Editor-in-Chief, Vue Magazine

We encourage all VUE readers to submit articles, letters and ideas. Please e-mail VUE Editor Stuart Hemerling at shemerling@prophis.com, indicating the topic on which you are interested in sharing your views or experience. Submissions should be between 600 and 1,200 words in length and should focus on topics relevant to the market research and intelligence industry in Canada.

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our May 2006 edition. The article submission deadline is March 20th, 2006.

Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
March 25 for the May 2006 issue
April 24 for the June 2006 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

Calling all knowledge workers!

By Cam Davis, Editor-in-Chief, CJMR

The editorial board debated whether to continue to call the CJMR a "journal" because such a descriptor might intimidate potential authors. Journals serve ivory tower institutions very well and there has to be a vehicle in which professors have to publish.

Notwithstanding, the Canadian "Journal" of Marketing Research is mandated to serve practitioners first and foremost. To that end, I am inviting research practitioners to submit articles by February 28, 2006. If you want to submit an outline beforehand, I would be pleased to respond. If you have recently given a PowerPoint presentation at a conference and would like to write an article based on the slides, send me the slides for feedback. Cam Davis, editor, cdav@pollara.ca.

Share the knowledge!


  • Toronto
  • Alberta
  • See the MRIA Headline News and Calendar of Events for upcoming events as soon as they're posted!

    2006 Research Buyer's Guide
    Purchase your listing today!

    Beginning with the 2006 edition, only Corporate Members of the MRIA may list in the Research Buyer's Guide. As a Corporate Member who has listed before, sign in now with your Corporate ID. All the tools you're familiar with remain the same. For new Corporate Members, take advantage of this membership benefit to become part of the most comprehensive directory of the Canadian Marketing Research Industry.

    This important tool for Buyers of research includes detailed listings of research companies published in hard copy (provided on a complimentary basis to our more than 1800 members), and free access to all buyers from our website.

    Click here for further details about the Buyer's Guide and to become a Corporate Member.


    2006 Membership Directory


    By Sylvie Corbeil-Peloquin, Manager, Member Services

    We are currently preparing the printing of the 2006 Edition of the MRIA Membership Directory.

    You can revise and update your Membership Record until April 12, 2006. After that date, we will print in the 2006 MRIA Membership Directory the information that appears in your Membership Record.

    You can verify and update your Membership Record on-line following the links below:

    Individual members: click here.

    Corporate members (note: the update must be completed by the corporate representative): click here.

    You need only your last name and password to update your membership record on-line. If you have forgotten your password, enter your email address where indicated and your password will be immediately sent to you by e-mail.

    Toronto Chapter News
    Join us at our April 12, 2006, Speaker Event, Helping clients capture the value of research: The role of marketing and sales in their business. Dr. Ajay Sirsi, Ph.D., will discuss how marketing plans get implemented by the marketing function, the sales function and other functions as well. Without involving other functions in research design and data collection, marketing efforts have a higher chance of failure due to lack of ownership by other functions. Find out how to avoid that in order to get maximum impact from your research. Dr. Sirsi's concept is rapidly becoming a benchmark for corporations world-wide.

    For more information and to register, please visit the Toronto Chapter website.

    Alberta Chapter News

    On January 31, the Alberta Chapter hosted a B2B workshop led by Bob Inglis, President of Technalysis Inc. and the first member of the MRIA Board of Directors to represent the new Business-to-Business Division.

    The "B2B vs B2C Vive la Difference" seminar was an informative and enjoyable half-day, with lots of discussion between the course leader and the Alberta Chapter members present at the workshop. Bob provided the benefit of his 24 years of specializing in B2B research and also valuable insights from many other members of the B2B Division. The participants were universally positive about the seminar.

    For a complete review of the B2B workshop, visit the Alberta Chapter website.

    Career Opportunities

    Need a Career Change?
    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 10(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Please visit our website for information on PULSE sponsorship opportunities.

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