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Volume 6, Issue 2

March 12, 2010

Mark your Calendars: MRIA - Annual General Meeting:
March 29, 2010

Monday, March 29, 2010
6:30 p.m. (local time)
Intercontinental Toronto Yorkville Hotel 220 Bloor St. West
Toronto, Ontario

For complete details, click here.

2010 MRIA Conference & 50th Anniversary Celebration –
May 30 - June 2, 2010
Online Registration NOW OPEN!!!
In 2010, our Association will turn 50 years young. To help celebrate this milestone from May 30 - June 2, 2010 at the Westin Habour Castle in Toronto, you have an opportunity to participate in what will undoubtedly be the biggest and most memorable event in the history of the market research industry in Canada. To register, click here.

Conférence 2010 – venez célébrer avec nous le 50e anniversaire de l’ARIM – du 30 mai au 2 juin 2010
L’inscription en ligne EST MAINTENANT DISPONIBLE !!!
L’ARIM célébrera son 50e anniversaire lors de la Conférence 2010 de l’ARIM qui aura lieu à Toronto du 30 mai au 2 juin 2010. Joignez-vous à nous du 30 mai au 2 juin 2010 au Westin Harbour Castle à Toronto afin de participer à cette célébration. Ce sera un événement d’envergure à ne pas manquer. Cliquez ici pour plus de renseignements.

2010 Research Buyer’s Guide – NOW IN PRODUCTION
The only directory of its kind in Canada is once again in production! Limited to corporate member firms, the corporate representatives have received instructions earlier today. If you or other colleagues handle RBG renewals directly, click here for further instructions. Listing deadline is March 31, 2010 - do not delay!

Celebrate excellence in marketing research and intelligence, communications and advertising research, public opinion research, competitive intelligence and data mining! Nominations will be open in eleven categories and sponsorships for the entire excellence series, or category specific, are available next month on the MRIA website. New Fellow(s) and Excellence Winners will be announced and celebrated at the 2010 Golden Gala Dinner, to be held as part of the 2010 50th anniversary conference, in Toronto on May 31st - for more information and to register for the national conference, please visit the Conference 2010 website.

State of the MRIA Nation Address
David Stark, CIPP and outgoing President of MRIA, conducted a ‘virtual’ state of the union webinar last month, updating members on achievements and challenges over his term. A recording of the webinar can be accessed by clicking here.

2010 Vue Magazine – 50th Anniversary Commemorative Issue – a collector’s item
To honor this industry milestone, the Vue Magazine team is producing a special 50th Anniversary Commemorative Edition, a collectors item, for May 2010. You are invited to advertise in this special issue – click here for more info. An added print run will ensure ample distribution to non members and the media at the conference itself. Become a part of the celebration by sharing an ad of congratulations, memories, and your company’s ‘pitch’ - Can you afford not to be part of it? ARTWORK DUE APRIL 8, 2010.

Institute for Professional Development
NEW! Multi Course Bundle Savings
In order to help you achieve your certification and professional development goals faster, we have introduced multi course bundle savings. The savings will apply when more than 1 course is purchased in the same online transaction in the MRIA Portal:
2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off

MRIA Moves Forward With Online Courses; Issues RFP For Course Content Development
The MRIA National Board of Directors is pleased to announce that the Association issued a Request For Proposal For The Development Of Course Content And Material For The Certified Marketing Research Professional (CMRP) Program. The RFP is being made available to all members; sharing this RFP notification with qualified respondents outside the Association is encouraged. The deadline for proposal submissions is April 9, 2010. To access the RFP, click here.

Want to be in the limelight? Have a newsworthy item you would like to share – like a promotion?
MRIA has created this online section as a news service to our various stakeholders (members, non members, business community, media, government, education and consumers) – it’s free of charge and topics may include appointments & promotions, mergers, new product launches, promotions, events, etc. And do include a photo and contact info! Each news item is available online for 30 days. To submit your news, simply fill out our online form, and your item will be added to this online page.

Best Practices in Telephone Surveys: Improving Respondent Cooperation in Telephone Surveys

When: Thursday, April 22, 2010, 1:00 PM
Speakers: Sarah Greenberg, Field Source Marketing Research; Nancy Gulland, Maverick Research; and Nat Stone, Public Opinion Research Directorate, Government of Canada

The webinar is based on a careful and thorough review of the literature on the subject combined with the knowledge and experience of practitioners in our industry who collectively share decades of experience. For more info and to register, click here.

Grandes Conférences
Le journal les Affaires, en collaboration avec l'AMR, vous invite à la conférence « La gestion des centres de contacts clients » les 15, 16 et 17 mars prochains. Pour de plus amples renseignements cliquez ici.

Online Research 101: Tools of the Trade
Join us on Wednesday, March 24, 2010 at the Radisson Hotel in Winnipeg to learn how Caroline Ely and Roy Gonsalves of Research Now - two experts in the online field - are using the online research environment, to provide creative solutions to address client’s re-search needs. For details and to register, click here.

2010 MRIA Student Marketing Research Competition - $1,700 in Prizes
The MRIA BC Chapter is currently inviting submissions for its 2010 Student Marketing Research Competition. The submission deadline is May 15, 2010. For complete information, please visit the BC Chapter website.

Year-End Event - Calgary
Members and non-members are invited to join us in Calgary for two special year-end events on Thursday, May 20, 2010:

  • Annual General Meeting (Open to MRIA members only)
  • Speaker Event: Neuromarketing: Consumer Insight from an Old Brain Perspective - Understanding the BUZZ behind Neuromarketing with guest speaker Bob Bailly, BSc, SalesBrain Canada

For more information, visit the Alberta Chapter website.

Grandes Conférences
Le journal les Affaires, en collaboration avec l'AMR, vous invite à la conférence « La gestion des centres de contacts clients » les 15, 16 et 17 mars prochains. Pour de plus amples renseignements cliquez ici.

QRCA 2010 Annual Conference Call for Speakers
The 2010 QRCA Conference Speaker Committee invites you to submit your topic for consideration as a conference speaker. The conference this year is focusing on “Innovation, Instinct and Vision” and we are looking for a variety of sessions that support this theme. QRCA members look to the conference as a powerful learning experience that helps them grow both professionally and personally. Deadline for submission is March 15, 2010. For complete information, please visit the QRCA website.

March 22-24, 2010 - Re:think 2010, The ARF 56th Annual Convention + Expo where forward-thinking companies from every facet of the industry come together for three seminal days essential to the change the industry must make now. There are still some executives who are waiting for things to return to “normal.” It’s not going to happen. Visit www.thearf.org for more details.

BBM Canada is proud to welcome Paul Hoffert to Staying Tuned 2010 as our Keynote Speaker. Staying Tuned, BBM Canada's annual media research conference will be held in Toronto on Friday April 23, 2010. Our programme will feature a panel of international speakers focusing on the latest audience measurement theories, practices and ideas. This year's conference will be held at the Toronto Marriott Downtown Eaton Centre Hotel located at 525 Bay Street in Toronto, Ontario. For additional information, please visit our website at www.bbm.ca.

AQR – QRCA - Join us in Prague, 19-21 May, for Inspiration In Action 2010 - The Worldwide Conference on Qualitative Research. This prestigious biennial event is co-sponsored by the world's leading professional associations for qualitative research – the Association for Qualitative Research (aqr.org.uk) and the Qualitative Research Consultants Association (qrca.org). This conference is open to all who provide, use, or want to learn more about qualitative research. If you provide or use qualitative research... Register now – Early Discount until 16 April!

Last chance to register for these courses:

Registration deadline: March 12
203-Marketing Research Design: An Applied Course
Instructor: Ken Deal, MBA, PhD, CMRP, FMRIA
Course date: March 26 in Toronto

Register for these courses now and get the Early Bird Discount!

Early Bird deadline: March 12
101-Introduction to Marketing Research
Instructor: Jeannette Bellerose, PhD, CMRP
Course date: April 9 in Ottawa

Early Bird deadline: March 15
403-Advanced Qualitative Marketing Research Techniques
Instructor: Tim Mills, CMRP
Course date: April 12 in Vancouver

Early Bird deadline: March 16
403-Advanced Qualitative Marketing Research Techniques
Instructor: Tim Mills, CMRP
Course date: April 13 in Edmonton

Early Bird deadline: March 18
301-Online Research, Best Practices and Innovations
Instructor: Cam Davis, PhD, CMRP, FMRIA
Course date: April 15 in Halifax

Early Bird deadline: March 22
Measuring Customer Satisfaction, Loyalty and Retention
Instructor: Chuck Chakrapani, MA, MSc, PhD, CIM, FSS, CMRP
Course date: April 19 in Toronto

See the complete 2009-2010 Education Calendar.

Register here.

April 1 for the May 2010 issue.

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairie
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 16(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Mark Your Calendars

    Re:think 2010, The ARF 56th Annual Convention + Expo - March 22-24, 2010 - New York City

    MRIA - Annual General Meeting - March 29, 2010 - Toronro

    Field Management Group Live Webinar - April 22, 2010 - Online

    BBM Annual Conference Staying Tuned 2010 - April 22, 2010 - Toronto

    QRCA Worldwide Conference on Qualitative Research - May 19-20 - Prague, Czech Republic

    2010 MRIA National Conference & Awards Gala - May 30 - June 2, 2010 - Toronto, Ontario

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