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Volume 3, Issue 5

March 9, 2007

After much anticipation with the launch of the MRIA Portal, our Blue Mountain Conference registration page is up! Follow this link www.mria-arim.ca/Conference2007/REGISTER to register under the early bird rate (until April 5th) of $749.00 for MRIA members!

Better still talk with your friends and colleagues and link them to the MRIA Conference Web Site www.mria-arim.ca/Conference2007 to check out the impressive line up of Keynote speakers and the many informative industry sessions.

And did we mention the social program....pre-conference golf tournament, a Welcome Reception showcasing the Blue Mountains and Collingwood and the sunset gala at the Top of Blue Mountain.

So don't be left behind: register early and we'll see you at Blue!

The Board of Directors and staff of MRIA are pleased to announce the launch of our new MRIA Portal. With the Portal's launch, our 2007 membership renewal process is now underway. Membership renewal, both individual and Corporate, will now be done on-line via the Portal, and the deadline to renew for 2007 is March 30. Continues...

L'ARIM lance son nouveau portail
Le conseil d'administration et le personnel de l'ARIM ont le plaisir de vous annoncer le lancement du nouveau portail de l'ARIM. En même temps que le lancement du portail, le processus de renouvellement des adhésions de 2007 est maintenant démarré. Le renouvellement de l'adhésion, individuelle et corporative, peut maintenant s'effectuer en ligne par l'entremise du portail, et la date limite du renouvellement est le 30 mars 2007. Continue...

Proposed Revised MRIA Standards for review and comments until March 20, 2007
The MRIA is planning to make important changes to its existing Standards and Rules of Conduct. Please visit the Members-only section of the Association's website to review two draft documents:

  • MRIA Rules of Conduct and Good Practice
  • MRIA Quality Standard for Marketing, Opinion and Social Research

Notice is hereby given that the Annual General Meeting of Members of the Marketing Research and Intelligence Association (MRIA) will be held as follows

  • Date: Monday, March 26, 2007
  • Time: 6:00 p.m. (local time)
  • Location: InterContinental Toronto Yorkville - Barclay Room
    220 Bloor Street West, Toronto, Ontario, Canada M5S 1T8
    (416) 324-5886 Direct
    (416) 960-5200 Main
    (416) 324-5889 Fax

For more information on the AGM and Hotel Accommodation, please visit the MRIA website.

Help Us Meet Your Employee Skills and Professional Development Needs: MRIA/Georgian College Joint Survey
Last week, we sent you an email inviting you to participate in a co-operative MRIA/Georgian College survey about the future employee skills and education/professional development that will be needed by the marketing research industry in Canada.

If you haven't already done so, please complete our on-line survey today at http://www.surveymonkey.com/s.asp?u=160933208479. The Survey Closes - March 9 - So Act Now!

Excellence in Research Awards - Call For Submissions:
Celebrate excellence in marketing research and intelligence, communications and advertising research, public opinion research, competitive intelligence and data mining!

Enjoy the recognition you and your company's great work deserves. Submissions are being accepted in the following categories:

  • Best in Class
  • Excellence Behind the Scenes
  • Best Multinational
  • Best Integration
  • The Murray Philp Altruistic Award

Will your company, colleagues or researchers be honoured? To find out more, please visit the MRIA Website. DEADLINE FOR SUBMISSIONS IS MAY 4, 2007.

Prairie Chapter Luncheon: On-line Panels and the Pursuit of Science - March 13
Is your organization contemplating launching an on-line research panel? Are you concerned about the viability of this relatively new research methodology? Wouldn't it be great to hear about the actual on-line panel experiences of others? The next MRIA Prairie Chapter luncheon will be held at the Radisson Hotel in Winnipeg on March 13th, 2007. In his presentation "On-line Panels and the Pursuit of Science: Lessons from the ParksListens Panel," Frank Grigel of Parks Canada will examine the strengths, weaknesses, and value of on-line panels and forecast the future of this form of research tool. Visit the Prairie Chapter website, for more information and to register.

Alberta Chapter: Deadline to register for Advanced Techniques of Marketing Research is approaching fast!
This core course, required for obtaining the CMRP (Certified Marketing Research Professional) designation, will take place March 29-30, 2007 in Edmonton. This course is an introduction to multivariate analysis and covers a wide range of techniques used to solve complex marketing problems. Register today to avoid disappointment.

CALL FOR SPEAKERS: ENERGIZE! - The 22nd Annual QRCA Conference
The 2007 QRCA Conference Speaker Committee invites you to submit your proposal for consideration as a conference speaker at the 22nd Annual QRCA Conference, to be held Wednesday, October 24, to Friday, October 26, 2007 in Vancouver, BC, Canada. QRCA members look to the conference as a powerful learning experience that helps them grow both professionally and personally. And the heart of that experience is a broad range of engaging speakers - professionals like you - sharing their insights and perspectives. All speaker applications must be submitted by March 30, 2007. Click here, for complete details.

Next "Live" B2B International Webinar Series: April 25th, 2007.
Topic: B2B Marketing Trends and Best Practices...Insights and Implications for Research. Ralph Oliva, Executive Director of the Institute For The Study of Business Markets, will present and discuss the top B2B "trends" and identify key B-to-B challenges and opportunities. For details and to register, visit the B2B Division website.

Vue Magazine
A special thanks to our newest advertisers in Vue - Advitek Inc., Canada Post, and Uthink / Studentawards Inc. for sponsoring "People and Companies in the News" for the remainder of 2007. Look for promotions and special advertising offers on the MRIA website.

Last chance to register for these courses:

Registration deadline:
March 21
Advanced Techniques of Marketing Research

Instructor: Chuck Chakrapani, CMRP
Course date: March 29 and 30 in Edmonton

Benefit from the Early Bird Discount for these courses:

Early Bird deadline:
March 14
Marketing Research Statistics & Data Analysis

Instructor: Chuck Chakrapani, CMRP
Course date: April 11 and 12 in Ottawa

Early Bird deadline:
March 15
Fundamentals of Marketing Research

Instructor: Ajay Sirsi
Course date: April 12-13 & 19-20 in Toronto

Early Bird deadline:
March 16
Measuring Customer Satisfaction: Advanced Analytical Techniques

Instructor: Chuck Chakrapani, CMRP
Course date: April 13 in Ottawa

Early Bird deadline:
March 20
Measuring Brand Equity

Instructor: Ajay Sirsi
Course date: April 17 in Toronto

Click here for the complete course calendar.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our May 2007 issue. The article submission deadline is March 20, 2007. Contact Stuart Hemerling, VUE editor at 604.721.0480 or shemerling@prophis.com.

    Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
    Mar. 27 for the May 2007 issue
    Apr. 27 for the June 2007 issue

    For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

    Request for Proposal (RFP)

    The Request for Proposal section is a service to MRIA members. If your organization is seeking a qualified marketing research company to look after your research project, this is the perfect vehicle to invite proposals. For more information, click here.

    Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 16(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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