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Volume 1, Issue 2

March 4, 2005

Appointment Notice

Don Mills, BA, MBA, CMRP

The Board of Directors of the Marketing Research and Intelligence Association (MRIA) is pleased to announce that Don Mills, CMRP has been chosen to lead the organization as founding President. Continues...

Brendan Wycks, BA, MBA, CAE
Executive Director

On behalf of the founding Board of Directors of the Marketing Research and Intelligence Association (MRIA), Don Mills, President, is pleased to announce the appointment of Brendan Wycks as Executive Director. Continues...

It's Live!!!

Bookmark your new MRIA-ARIM.CA website today!

Discover what's new and join those who regularly visit for what's in the news, what's new in education and chapter events and all your favourite places.

We hope you like the new look and we will be continuing to update and upgrade the features throughout the spring season. Suggestions and ideas always welcome. Email Roger Griffin at roger@griffinassociates.ca.

Celebrate Excellence
with the 3rd Annual

To be presented Monday June 20, 2005 at the MRIA New Horizons Conference's Nova Scotia Good Time Banquet.

It's time for Celebrating Excellence in Marketing Research, Communications & Advertising Research, Public Opinion Research, Competitive Intelligence & Data Mining!

Submissions are now being accepted for MRIA'S 2005 EXCELLENCE IN ESEARCH AWARDS in the following categories:


Will your company, colleagues or researchers be honoured? Submission deadline is April 15th, 2005.

Write articles for Vue Magazine

By Nikita James Nanos, VP Publications, President Elect

We encourage all VUE readers to submit articles, letters and ideas. Please e-mail VUE Editor Nikita James Nanos at nnanos@sesresearch.com indicating the topic on which you are interested in sharing your views or experience. Submissions should be between 600 and 1,200 words in length and should focus on topics relevant to the market research industry in Canada.

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our May edition. The article submission deadline is March 20th, 2005.

Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
March 28 for the May 2005 issue
April 25 for the June 2005 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

Deadlines approaching fast for upcoming courses. Register today to avoid disappointment!
Mar. 11: Measuring Customer Satisfaction: Advanced Analytical Techniques (Montreal)
Mar 15-17: Online Qualitative Research (Online)
Mar. 21-22: Competitive Intelligence (Winnipeg)
Book these courses now and save $50!
Apr. 1: Ethical Issues and Privacy in Marketing Research (Toronto)
Apr. 4-29: Online Questionnaire Design (Online)
For the complete 2005 Course Program, visit the Education website.

B2B Learning Series:
B2B Branding Research - Measuring the Sizzle or the Steak
Top B2B Branding Issues and implications for research
  • March 8, 2005, 6:00 PM
  • Duke of Westminster Pub, 77 Adelaide St. W., Toronto, ON M5X1A6
Examine the top B2B branding trends - and the impact on Canadian companies. For more information and to register, visit the B2B website.

HALIFAX, Nova Scotia, June 19 - 21, 2005

This year's national marketing research conference, to be held June 19-21, 2005 in Halifax Nova Scotia, has been designed to offer thought provoking and educational sessions for suppliers and clients alike, coupled with unique networking opportunities and exciting social activities.

Our full line-up of Speakers is now posted on the Conference Website under Speaker Profiles, so take a few minutes to look at the program offerings under the four category streams. There is also a French Stream offering a strong representation of all categories.

First Early Bird Draw Winner - Graham Loughton, Research House Draw Prize - Full Conference Registration Package.

Prairie Chapter

Luncheon Series, March 9, 2005, Winnipeg: Adversaries to Allies: How Market Research Can Improve the Relationship Between Finance and Marketing, presented by Cal Harrison of one of western Canada's leading brand consulting firms, Deschenes Regnier, will illustrate how sound marketing metrics can drive credibility and value into internal relationships. Find out what the CFO's of some of western Canada's largest firms expect from their marketing departments - but don't feel they're getting. For complete details and registration information click here.

Montreal Chapter News

Don't miss this MRIA School of Marketing Research Course on March 11, 2005: Measuring Customer Satisfaction: Advanced Analytical Techniques, conducted by Chuck Chakrapani. For complete details and to register, click here.

BC Chapter News

Barb Quinn shares Best Practices for cultivating thriving Business Relationships. Join us on March 14, 2005 at the Marriott Hotel in Vancouver to hear Barb Quinn share her expertise on using best practices for cultivating thriving business relationships. For more details and to register, click here.

How are youth impacted by their parents? Find out on Monday, April 18th when Ian Pierpoint of Synovate YC presents Youth and Parenting For more details and to register, click here.

Alberta Chapter News

Now available for downloading: The presentation made by Arlene Dickinson at our Industry Workshop on Feb. 16, 2005, entitled "Stand & Deliver: Accountability in Marketing". To download your copy, click here.

Toronto Chapter News

Emotions ran high during the gruelling competition on the courts where five top notch teams competed for the coveted title of MRIA Wallyball Champions 2005! Many thanks to all who participated in the 15th Annual MRIA Wallyball Tournament on Tuesday, February 22. continues...

Career Opportunities

Need a Career Change?
Whether you are looking for qualified researchers to expand your staff, or if you are trying to advance your career... the right place to start your search is our Career Section: There are currently 23(!) exciting career openings available for members to view online.

Advertisers: Place your Job Posting online.

Please note that this service is currently still being provided from the PMRS website.

Please visit our website for information on sponsorship opportunities for this newsletter.

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