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Volume 6, Issue 1

February 25, 2010

2010-11 MRIA Elections – Balloting Closes March 8
An election for the Association’s 2010-11 National Board of Directors is currently taking place by secret ballot, through electronic means, from Friday, February 19 to Monday, March 8, 2010.

All MRIA Members have received their personal invitation to participate in this year's Ballot by e-mail on Friday, February 19, which contained a direct link to the MRIA Board Election Site where you can cast your ballot electronically (no username or password required). If you haven't already voted, don't miss your chance make your voice heard. Your participation in this vital Association governance process is greatly appreciated.

2010 MRIA Conference & 50th Anniversary Celebration -
May 30 - June 2, 2010

In 2010, our Association will turn 50 years young. To help celebrate this milestone from May 30 - June 2, 2010 at the Westin Habour Castle in Toronto, you have an opportunity to participate in what will undoubtedly be the biggest and most memorable event in the history of the market research industry in Canada. Click here for more details.

MRIA 2010 Conference Fees

Category Early Bird Regular 1 day registration
$975 $1,100 $600
Non-Member $1,275 $1,400 $700
Student Registration
$350 $350 $350

Early Bird deadline: April 23, 2010
Online Registrations for the 2010 Conference will start in the MRIA Portal on the second week of March.

For more information on the Conference Registration Fees, click here.

Conférence 2010 – venez célébrer avec nous le 50e anniversaire de l’ARIM – du 30 mai au 2 juin 2010

L’ARIM célébrera son 50e anniversaire lors de la Conférence 2010 de l’ARIM qui aura lieu à Toronto du 30 mai au 2 juin 2010. Joignez-vous à nous du 30 mai au 2 juin 2010 au Westin Harbour Castle à Toronto afin de participer à cette célébration. Ce sera un événement d’envergure à ne pas manquer. Cliquez ici pour plus d’information

Tarif d’inscription à la Conférence 2010 de l’ARIM

Catégorie Tarif réservez-tôt Tarif régulier Tarif 1 jour
975$ 1,100$ 600$
Non-Membre 1,275$ 1,400$ 700$
Tarif étudiant 350$ 350$ 350$

La date limite pour le tarif réservez-tôt est le 23 avril 2010.
L’inscription en ligne à la conférence 2010 débutera la 2e semaine de mars dans le portail de l’ARIM.

Cliquez ici pour plus d’information sur les tarifs d’inscription à la Conférence 2010 de l’ARIM.

Celebrate excellence in marketing research and intelligence, communications and advertising research, public opinion research, competitive intelligence and data mining! Nominations will be open in eleven categories and sponsorships for the entire excellence series, or category specific, are available next month on the MRIA website.

New Fellow(s) and Excellence Winners will be announced and celebrated at the 2010 Golden Gala Dinner, to be held as part of the 2010 50th anniversary conference, in Toronto on May 31st - for more information and to register for the national conference, please visit the Conference 2010 website.

Mark your Calendars:
MRIA - Annual General Meeting: March 29, 2010
The MRIA Annual General Meeting will be held on:

Monday, March 29, 2010
6:30 p.m. (local time)
Intercontinental Toronto Yorkville Hotel
220 Bloor St. West
Toronto, Ontario

For complete details, click here.

Research Buyer’s Guide – updates
Missed the 2009 print edition, which was delivered to all members free of charge in October? It is now possible to subscribe online so that web visitors can locate your company's offerings. This will also ensure your place in the 2010 edition (for all corporate members in good standing). 2010 production begins in 2 weeks. For complete details, click here.

LogoInstitute for Professional Development
NEW! Multi Course Bundle Savings

In order to help you achieve your certification and professional development goals faster, we have introduced multi course bundle savings. The savings will apply when more than 1 course is purchased in the same online transaction in the MRIA Portal:

2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off

Want to be in the limelight? Have a newsworthy item you would like to share – like a promotion?
MRIA has created this online section as a news service to our various stakeholders (members, non members, business community, media, government, education and consumers) – it’s free of charge and topics may include appointments & promotions, mergers, new product launches, promotions, events, etc. And do include a photo and contact info ! Each news item is available online for 30 days. To submit your news, simply fill out our online form, and your item will be added to this online page.

Grandes Conférences
Le journal les Affaires, en collaboration avec l'AMR, vous invite à la conférence « La gestion des centres de contacts clients » les 15, 16 et 17 mars prochains. Devenez un pôle stratégique et démontrez la valeur ajoutée que vous apportez à votre organisation et à vos clients

5 bonnes raisons de participer :

  1. Réduire le taux de roulement de vos équipes et hausser leur productivité ;
  2. Acquérir un outil puissant de recrutement et de rétention grâce au télétravail ;
  3. Mieux répondre aux demandes de vos clients grâce à l’optimisation de vos outils technologiques ;
  4. Mesurer efficacement l'ensemble de vos activités à l'aide d'indicateurs de performance simples et facilement communicables ;
  5. Améliorer la qualité de votre expérience client !

Pour de plus amples renseignements cliquez ici.

QRCA 2010 Annual Conference Call for Speakers
The 2010 QRCA Conference Speaker Committee invites you to submit your topic for consideration as a conference speaker. The conference this year is focusing on “Innovation, Instinct and Vision” and we are looking for a variety of sessions that support this theme. QRCA members look to the conference as a powerful learning experience that helps them grow both professionally and personally. Deadline for submission is March 15, 2010. For complete information, please visit the QRCA website.

BBM Canada is proud to welcome Paul Hoffert to Staying Tuned 2010 as our Keynote Speaker. Staying Tuned, BBM Canada's annual media research conference will be held in Toronto on Friday April 23, 2010. Our programme will feature a panel of international speakers focusing on the latest audience measurement theories, practices and ideas. This year's conference will be held at the Toronto Marriott Downtown Eaton Centre Hotel located at 525 Bay Street in Toronto, Ontario. For additional information, please visit our website at www.bbm.ca.

CASRO Members Optimistic for 2010
February 24, 2010 - US trade body CASRO has reported in its ‘Year-end State of the Business Survey’ that 77% of its members are forecasting increased revenues in 2010; with just 1% believing that revenues will decrease during the year.

CASRO says this optimism is likely to be based on the positive trend in business growth in the 4th quarter of 2009. Survey participants reported an especially strong increase during the quarter, with 71% recording an increase over Q3.

Most are optimistic about economic recovery, and 78% of participating members believe that the recovery has already started or that it will occur this year.

In what CASRO (the Council of American Survey Research Organizations) describes as a ‘challenging year’ for the US research industry, just 32% of respondents reported that business increased in 2009. More than half (56%) said that business decreased in 2009 compared with 2008.

Some research firms continued to experience a ‘sluggish economy’ - 15% claimed reduced Q4 quarter revenues, and 14% reported no change.

Best Practices in Telephone Surveys: Improving Respondent Cooperation in Telephone Surveys

When: Thursday, April 22, 2010, 1:00 PM
Speakers: Sarah Greenberg, Field Source Marketing Research; Nancy Gulland, Maverick Research; and Nat Stone, Public Opinion Research Directorate, Government of Canada

The Field Management Group will be presenting the first in a series of professional webinars on attaining high-quality data in a survey. Conducting an elaborate high-tech survey based on poor quality data is akin to building the house of your dreams in a field of clay: no matter how you try to dress it up, it won’t stand up to scrutiny and will eventually sink into oblivion.

To meet the ever-pressing need for high-quality information, the Field Management Group will present Best Practices in Telephone Surveys: Improving Respondent Cooperation in Telephone Surveys.

The webinar is based on a careful and thorough review of the literature on the subject combined with the knowledge and experience of practitioners in our industry who collectively share decades of experience. For more info and to register, click here.

The 7th Edition of the Marketing Research Student Contest 2010 - $6,000 in Prizes
The MRIA Quebec Chapter is currently inviting submissions for its 2010 Student Marketing Research Contest. The submission deadline is March 5, 2010, 4 p.m. For complete information, please visit the Quebec Chapter website.

2010 MRIA Student Marketing Research Competition - $1,700 in Prizes
The MRIA BC Chapter is currently inviting submissions for its 2010 Student Marketing Research Competition. The submission deadline is May 15, 2010. For complete information, please visit the BC Chapter website.

Year-End Event - Calgary
Members and non-members are invited to join us in Calgary for two special year-end events on Thursday, May 20, 2010:

  • Annual General Meeting (Open to MRIA members only)
  • Speaker Event: Neuromarketing: Consumer Insight from an Old Brain Perspective - Understanding the BUZZ behind Neuromarketing with guest speaker Bob Bailly, BSc, SalesBrain Canada

For more information, visit the Alberta Chapter website.

Last chance to register for these courses:

Registration deadline: March 2
Moderator Training: Basic
Instructor: Tania Heintzman, CMRP
Course date: March 8-10 in Toronto - 1 seat left!

Registration deadline: March 4
201-Questionnaire Design
Instructor: Jordan A. Levitin, CMRP
Course date: March 18 in Edmonton

Register for these courses now and get the Early Bird Discount!

Early Bird deadline: Feb. 26
203-Marketing Research Design: An Applied Course
Instructor: Ken Deal, MBA, PhD, CMRP, FMRIA
Course date: March 26 in Toronto

Early Bird deadline: March 12
101-Introduction to Marketing Research
Instructor: Jeannette Bellerose, PhD, CMRP
Course date: April 9 in Ottawa

Early Bird deadline: March 15
403-Advanced Qualitative Marketing Research Techniques
Instructor: Tim Mills, CMRP
Course date: April 12 in Vancouver

Early Bird deadline: March 16
403-Advanced Qualitative Marketing Research Techniques
Instructor: Tim Mills, CMRP
Course date: April 13 in Edmonton

Early Bird deadline: March 18
301-Online Research, Best Practices and Innovations
Instructor: Cam Davis, PhD, CMRP, FMRIA
Course date: April 15 in Halifax

See the complete 2009-2010 Education Calendar.

Register here.

March 4 for the April 2010 issue.

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairie
  • Quebec
  • Toronto
  • Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 15(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Mark Your Calendars

    Field Management Group Live Webinar - April 22, 2010 - Online

    ASIA PACIFIC 2010 - April 25-27, Bangkok, Thailand

    Worldwide Conference on Qualitative Research - May 19-20 - Prague, Czech Republic

    2010 MRIA National Conference & Awards Gala - May 30 - June 2, 2010 - Toronto, Ontario

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