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Volume 4, Issue 3

February 27, 2008

Results of 2006 Financial Survey Show Canadian Industry Is Growing At a Healthy Pace

Size matters!

Ever wonder about the size of the marketing research industry in Canada? According to the MRIA Research Agency Council (RAC)’s latest Annual Financial Health of the Industry Survey, our industry is alive and growing!

The results of our 2006 Annual Financial Health of the Industry Survey indicate that total gross billings in the industry that year were $719 million, an increase of about 6% over 2005. Gross billings include $108 million that was conducted within the industry for other Canadian marketing research firms, so the total net billings in 2006 were approximately $611 million.


To read more – including further 2006 survey highlights; and how the confidentiality of all firm data submitted to the Financial Health of the Industry Survey is strictly maintained – click here.

National Board Elections Underway For Two Regional Seats

Elections for the Ontario Region and Quebec/Atlantic Canada Region seats on the MRIA Board are now underway, via a simple, straightforward and secure electronic balloting site where brief Candidate Statements can be read prior to casting your vote. The voting process should take no more than five minutes.

All members-in-good-standing resident in Ontario and in Quebec and Atlantic Canada should have received an e-mail notification with a direct link to the balloting site on Tuesday, February 19 or Wednesday, February 20.  If you did not receive that e-mail notification, please contact Executive Director Brendan Wycks (bwycks@mria-arim.ca or 1-888-602-6742, ext. 8724) immediately so that your contact information can be updated and you can be set up to vote.

To read more, click here.

Barb Justason Acclaimed as Western Canada MRIA Board Member

The MRIA Nominating Committee has reported to members resident in Western Canada that Barb Justason, CMRP has been duly nominated and acclaimed as the Western Canada Region Director on the MRIA National Board for a two-year term, 2008-09 and 2009-10.

No other nominations were put forward for this Board position. Hence, Barb has been acclaimed into this National Director position and will take office at the first meeting of the 2008-09 Board of Directors on March 31.

To read Barb Justason’s Candidate Statement, click here.

MRIA Annual General Meeting Evening Includes Presentation On “Decoding the New MRIA Code of Conduct and Good Practice”

MRIA’s 2008 Annual General Meeting will take place on March 31 – in the Barclay Room of the Intercontinental Toronto Yorkville Hotel, 220 Bloor St. West in Toronto, beginning at 6:30 p.m. local time.

To read the Notice of Annual General Meeting, click here.

New MRIA Code of Conduct Now In Force: Learn How It Affects You, Your Business, and How To Comply

The MRIA’s revised Code of Conduct and Good Practice is now in effect. David Stark, CIPP, MRIA’s Vice-President and Standards Portfolio Chair, is visiting all MRIA Chapters, where he is presenting “Decoding the New Code: How the revisions to the MRIA Code of Conduct and Good Practice affect your business and what you need to do to comply.”

To read more, click here.

MRIA Board Appoints Education Portfolio Volunteer Leaders

The MRIA Board of Directors has made two volunteer leadership appointments in the Association’s Education Portfolio.

Ric Hobbs, CMRP has been appointed Education Portfolio Chair, succeeding Tracy Bowman in this important strategic and operational oversight role.

In addition, Cam Davis, PhD, CMRP has been appointed to the new volunteer leadership position of Dean of the MRIA School of Marketing Research. A large part of his mandate is to review the educational requirements of the Association’s professional School in the context of changing demands within the industry and, in particular, to examine the core curriculum that must be mastered to pass the Certified Marketing Research Exam (CMRE) and meet industry standards. He will also be making recommendations concerning professional development requirements to maintain one’s CMRP designation. He welcomes any comments by March 31. You can contact Cam at: deanmriaschool@mria-arim.ca.

Advertising Opportunities

Vue Magazine - Will you be vue’d in 2008? MRIA’s vue magazine is coming of age with a new editorial team, monthly themes, great articles, interviews, effective advertising and yes, a fresh new look! March 2008 is now on press and will be delivered in less than 2 weeks. Be counted among the successful advertisers who depend on vue to get their marketing messages across. For more info and special offers click here.

2008 Research Buyers Guide - Production on this year’s edition will begin next month, with listings available for all MRIA Corporate Members in good standing. The process will again be handled online and excellent advertising opportunities will be announced within 3 weeks. This year’s issue will be delivered in the Summer to all members, with additional issues being sold internationally. DO NOT MISS OUT.

VoxPopVoxPop – a few thoughts on Valentine’s and what really matters.

Toronto, February 8, 2008 – It seems Cindy Lauper had it right: girls really do just wanna have fun! A new VoxPop poll shows that, when it comes to romance, what Canadian women want most is a partner who brings fun and spontaneity to the relationship and creates special moments of enjoyment and intimacy. Read the complete press release on the VoxPop website.

Exploding Paradigms: Rethinking Traditional Approaches and Patterns:

ParadigmsA sincere THANK YOU to all participants, sponsors, speakers, loot bag contributors, Committee chairs and members; and the courteous staff at The Granite Club in Toronto. The event was a shining success in every way and all of you helped make it happen. Speaker presentations will be made available online next month and we welcome your comments and suggestions – for more information go to Exploding Paradigms website.

2008 National Conference: “Open Skies, Open Minds”
Winnipeg May 25 – 28, 2008

Become a sponsor and tradeshow exhibitor now, as the sky’s the limit at the 2008 MRIA conference! Canada’s premiere Marketing Research Conference attracts 300 to 400 decision makers and marketing research practitioners from research agencies and user organizations.

For Sponsorship information, please download our Sponsorship Prospectus (PDF format). Interested in our tradeshow? Visit the Conference web site.

Don't miss these ALBERTA Chapter Events!

Coming up is the Feb. 29 deadline to RSVP attendance at the MRIA Alberta’s Annual General Meeting. The AGM takes place in Calgary on March 13. Those who can not attend in person will be able to participate by teleconference.

Upcoming in March is the Early Bird deadline for the Semiotics Introduction: How Symbols, Packaging, & Advertising Communicate talking place in Calgary. For more information and to register, click here.

Toronto Chapter Speaker Event - March 27:
The Future is Now: Flash Technology in Online Research

  • Date: Thursday, March 27th, 2008
  • Time:
    5:30 pm – Registration (Refreshments and cash bar)
    6:00 pm – Speaker Session
  • Fee:
    MRIA Members: $50
    Non-Members: $75
    Students: $35 (Discount not applicable)
  • Place: Toronto Marriott Bloor Yorkville, 80 Bloor Street East
  • Speakers: Rasheeda Qureshi and Cathy Ireland

For details & to register, click here.


L’Association de la recherche et de l’intelligence marketing en collaboration avec Johnson & Johnson, Voxco et TNS Canadian Facts

  • Premier prix : un chèque de 3000 $ ainsi qu’un stage rémunéré en recherche marketing chez Johnson & Johnson d’une durée de 15 semaines (valeur approximative du stage de 10 000 $)
  • Deuxième prix : un chèque de 2000 $
  • Troisième prix : un chèque de 1000 $

Pour les détails cliquez ici.

2008 Ad Pricing Now Available Online!

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our May 2008 issue from PR Firms and Ad Agencies. The article submission deadline is March 10, 2008.

Mar. 22 for May 2008 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.



Last chance to register for this course:

Registration deadline: Mar. 3
Data Mining Techniques

Instructor: Anthony Lea, CMRP
Course date: March 11 in Vancouver

Benefit from the Early Bird Discount for these courses:

Early Bird deadline: Feb. 29
Measuring Brand Equity

Instructor: Ajay K. Sirsi, PhD
Course date: March 28 in Toronto

Early Bird deadline: Mar. 5
Advanced Techniques of Marketing Research

Instructor: Chuck Chakrapani, CMRP
Course date: April 2-3 in Ottawa

Early Bird deadline: Mar. 6
Marketing Research Design: An Applied Course

Instructor: Ken Deal, CMRP
Course date: April 3 in Toronto

Early Bird deadline: Mar. 7
Communicating Research Results with High Impact Graphs

Instructor: Chuck Chakrapani, CMRP
Course date: April 4 in Ottawa

Early Bird deadline: Mar. 7
Conjoint Analysis: Design, Analysis and Reporting that Leads to Better Marketing Strategy

Instructor: Ken Deal, CMRP
Course date: April 4 in Toronto

Early Bird deadline: Mar. 7
Questionnaire Design

Instructor: Jordan A. Levitin, CMRP
Course date: April 7 to May 7 Online

Early Bird deadline: Mar. 7
Ethical Issues and Privacy in Marketing Research

Instructor: David Stark, CIPP
Course date: April 8 in Toronto

Click here for the complete course calendar.

CMRE Registration deadline: Thursday, May 22, 2008

CMRE Examination date: Thursday, June 19, 2008

For more information on the MRIA School of Marketing Research Certificate Program leading to the Certified Marketing Research Professional (CMRP) designation, click here.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Request for Proposal (RFP)

    The Request for Proposal section is a service to MRIA members. If your organization is seeking a qualified marketing research company to look after your research project, this is the perfect vehicle to invite proposals. For more information, click here.

    Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 10(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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