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Volume 3, Issue 4

February 23, 2007

Standards Review Task Force - for discussion and comments until March 20, 2007

The MRIA is planning to make important changes to its existing Standards and Rules of Conduct. Please visit the Members-only section of the Association's website to review two draft documents:

  • MRIA Rules of Conduct and Good Practice
  • MRIA Quality Standard for Marketing, Opinion and Social Research

Notice is hereby given that the Annual General Meeting of Members of the Marketing Research and Intelligence Association (MRIA) will be held as follows

  • Date: Monday, March 26, 2007
  • Time: 6:00 p.m. (local time)
  • Location: InterContinental Toronto Yorkville - Barclay Room
    220 Bloor Street West, Toronto, Ontario, Canada M5S 1T8
    (416) 324-5886 Direct
    (416) 960-5200 Main
    (416) 324-5889 Fax

For more information on the AGM and Hotel Accomodations, please visit the MRIA website.

Staff Announcements - January 2007
We are very pleased to announce that we have three new employees who joined the MRIA staff team in January. We are becoming fully disengaged now from Association management company support (with modest exceptions, given Taylor's limited involvement in our 2006 financial audit and in handling registrations for the January 16 NetGain Conference) -- as follows:

For more information, please visit the MRIA website.

Timely and informative - CJMR Volume 23.1
... and on your desk next week

Keep an eye on the mail next week for the long anticipated copy of Canadian Journal of Marketing Research (CJMR). All MRIA members receive a copy at no additional cost, as part of the value-added in being a Member in good standing of MRIA. Additional copies will be made available for purchase by mid March.

Even better news is that we have already begun assembling the next issue of CJMR, slated to go to press by late summer and for delivery to you, our valued Members, by early September. Which also goes to say that we continue to look for thought-provoking articles from all you budding authors, so get writing and send us your works.! Many thanks to the great work done by the CJMR Editorial Team - to view their names along with guidelines on article writing, click here.

MRIA Portal - is about to launch
In line with your Association's objective to become fully self-sufficient within its own dedicated staff team and to eliminate reliance on Association Management Company support, MRIA embarked on a major initiative to build a member database-linked Portal and financial system, to handle all transactions online including membership, events and education registrations. The Portal will enable us to better serve our members, non-members and service providers.

MRIA is in the final stages of validation testing and the new MRIA Portal will go "live" shortly. When the Portal is ready to accept transactions, an Email Notification will be sent, indicating that our 2007 Membership Renewal Period is underway, along with information on how to login to the Portal, discounts being offered and the deadlines to renew.

Toronto Chapter Pub Night - March 1
Come join fellow market researchers for some fun, networking and free munchies at the Toronto Chapter Pub Night on March 1, 2007 at the Elephant & Castle Pub, 212 King St. West Toronto. Both MRIA members and non-members welcome. We look forward to seeing you there! Visit the Toronto Chapter website, for more information and to register.

Prairie Chapter Luncheon: On-line Panels and the Pursuit of Science - March 13
Is your organization contemplating launching an on-line research panel? Are you concerned about the viability of this relatively new research methodology? Wouldn't it be great to hear about the actual on-line panel experiences of others? The next MRIA Prairie Chapter luncheon will be held at the Radisson Hotel in Winnipeg on March 13th, 2007. In his presentation, "On-line Panels and the Pursuit of Science: Lessons from the ParksListens Panel" Frank Grigel of Parks Canada will examine the strengths, weaknesses, and value of on-line panels and forecast the future of this form of research tool. Visit the Prairie Chapter website, for more information and to register.

Alberta Chapter: Advance notice to MRIA members working towards the CMRP.
Advanced Techniques of Marketing Research
, a core course for MRIA professional designation, will take place March 29-30, 2007 in Edmonton. This course is an introduction to multivariate analysis and covers a wide range of techniques used to solve complex marketing problems. Register today to get the Early Bird registration discount.

CALL FOR SPEAKERS: ENERGIZE! - The 22nd Annual QRCA Conference
The 2007 QRCA Conference Speaker Committee invites you to submit your proposal for consideration as a conference speaker at the 22nd Annual QRCA Conference, to be held Wednesday, October 24, to Friday, October 26, 2007 in Vancouver, BC, Canada. QRCA members look to the conference as a powerful learning experience that helps them grow both professionally and personally. And the heart of that experience is a broad range of engaging speakers - professionals like you - sharing their insights and perspectives. All speaker applications must be submitted by March 30, 2007. Click here, for complete details.

B2B DIVISION LEARNING SERIES - Feb. 26, 2007: Top 10 Tricks of the Trade in Business (B2B) Data Collection and Recruiting

During this B2B Learning Series event, at the Duke of Westminster Pub in downtown Toronto, Nancy Gulland - President Maverick Research - will share a concise presentation of what you can do when aiming for superior field service results. Maverick Research specializes in B2B market research field services. Monday, February 26, 2007. For more details, click here or contact Liz Inglis at lizinglis@technalysis.on.ca or 416-493-1223.

Blue Mountain Conference, June 13-15, 2007
MRIA is proud to present our 2007 National Conference, Our Changing Communities: Insight through Innovation. Canada's research professionals are providing new insights about the changing communities in which we live. Please go to the MRIA conference website for more information about how you can be a part of the MRIA National Conference.

Vue Magazine
Ready to diversify your message and broaden your reach? Have you considered an ad in Vue? Effectively priced to give you great value for your advertising dollar. And look for incentives, draws and prizes starting in March - only for advertisers in Vue. Stay tuned!

Last chance to register for these courses:

Registration deadline:
February 27
Marketing Research Design: An Applied Course

Instructor: Ken Deal, CMRP
Course date: March 7 in Toronto

Benefit from the Early Bird Discount for these courses:

Early Bird deadline:
March 1
Advanced Techniques of Marketing Research

Instructor: Chuck Chakrapani, CMRP
Course date: March 29 and 30 in Edmonton

Early Bird deadline:
March 14
Marketing Research Statistics & Data Analysis

Instructor: Chuck Chakrapani, CMRP
Course date: April 11 and 12 in Ottawa

Early Bird deadline:
March 15
Fundamentals of Marketing Research

Instructor: Ajay Sirsi
Course date: April 12-13 & 19-20 in Toronto

Click here for the complete course calendar.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our May 2007 issue. The article submission deadline is March 20, 2007. Contact Stuart Hemerling, editor VUE magazine at 604.721.0480 or shemerling@prophis.com.

    Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
    Mar. 27 for the May 2007 issue
    Apr. 27 for the June 2007 issue

    For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

    Requests for Proposal (RFP)

    The Request for Proposals section is a service to MRIA members. If your organization is seeking a qualified marketing research company to look after your research project, this is the perfect vehicle to invite proposals. For more information, click here.

    There are currently 2 RFP opportunities available, click here.

    Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 24(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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