Standards Review Task Force - for discussion
and comments until March 20, 2007
The MRIA is planning to make important changes
to its existing Standards and Rules of Conduct. Please visit the Members-only
section of the Association's website to review two draft documents:
- MRIA Rules of Conduct and Good Practice
- MRIA Quality Standard for Marketing, Opinion and Social
The Rules of Conduct largely addresses matters of an ethical
nature and is based on the former PMRS Rules of Conduct. It includes a few
provisions from the former CAMRO Standards that were not covered in the
PMRS code (again of an ethical nature), as well as a revised disciplinary
procedure, and draft Internet research standards developed by a CSRC working
group. It also includes brand new clauses, such as:
- a limitation of liability clause
- a requirement for members to uphold the MRIA Charter
of Respondent Rights, and
- a clause prohibiting members from making statements about
margins of error and other measures of accuracy for sampling approaches
that do not have a probability sample as their basis, such as panels.
Clauses carried over from the former CAMRO Standards and
new clauses are marked throughout the document for ease of reference.
The Quality Standard is largely based on the ISO Standard;
however, it incorporates several provisions reflecting industry practice
in Canada. These provisions were carried over from the MRIA Standards for
Corporate Members (formerly the CAMRO Standards). Certification reviews
of Gold Seal members, currently conducted by John Cawthorne of Deloitte,
will be based on this new MRIA Quality Standard.
On behalf of the Standards Review Task Force, I would like
to encourage you to view the draft documents posted in the Members-only
section of the Association's website, and comment between now and
March 20th by emailing me at email@example.com.
We will consider all comments received by that date and submit revised drafts
to the National Board for approval. I am hopeful that our revised Rules
of Conduct and Good Practice and new Quality Standard will be unveiled at
the MRIA's March 26th Annual General Meeting.
David W. Stark
MRIA Standards Portfolio Chair
MAKE YOUR VOICE HEARD: CAST YOUR VOTE
IN MRIA'S BOARD OF DIRECTORS ELECTION
Make your voice heard in the 2007-08 MRIA National Board
election, and help shape the future of your Association! Let's set a record
for voter participation in this year's Board election.
In the At-Large category, there are seven candidates running
for the three available Board positions, and balloting closes at 12 midnight
Eastern on Friday, February 16.
On January 29, an e-mail message was sent to all members-in-good-standing
for whom MRIA has a valid e-mail address, providing a unique identifier
link to the Electronic Balloting Site where members can view Candidate Statements
and vote. A reminder message was sent on February 8 to those who had not
If you have not received the e-mail message with a link
to the Electronic Balloting Site, please contact MRIA Executive Director
Brendan Wycks immediately at firstname.lastname@example.org.
The Board election results will be communicated to members
during the week of February 26. The 2007-08 Board of Directors will take
office on Monday, March 26, the date on which the Association's Annual General
Meeting will be held in Toronto.
Staff Announcements - January 2007
We are very pleased to announce that we have three
new employees who joined the MRIA staff team in January. We are becoming
fully disengaged now from Association management company support (with modest
exceptions, given Taylor's limited involvement in our 2006 financial audit
and in handling registrations for the January 16 NetGain Conference) --
Andrea Wilson joined us as
Education and Events Coordinator on Wednesday, January 3, and will report
to Sylvie Corbeil-Peloquin, Manager, Member Services. Andrea brings us
five years' experience as Program Coordinator with The Wynford Group, a
large Toronto-based Corporate and Association Conference and Events planning
and delivery firm. She is a graduate of the Hospitality & Tourism Administration
program at Centennial College.
Charmaine Burnside joined us
as Member Services Coordinator on Monday, January 8, and will report to
Sylvie Corbeil-Peloquin, Manager, Member Services. Charmaine brings us
five years' experience with two major Associations in Canada, following
nine years in the financial services industry in Jamaica. She was for four
years a Senior Customer Service Representative with the Purchasing Management
Association of Canada (PMAC) - which, like MRIA, has a professional
designation program and a significant Chapter/Branch structure -- and, most
recently, worked as Membership Coordinator with the Canadian Society of
Association Executives (CSAE) for the past year. She holds a B.Sc. (Honors)
degree in Management Studies from the University of the West Indies.
Nora Hollands joined us Executive
Assistant/Office Administrator on Monday, January 15, and will report to
Brendan Wycks. Nora brings to MRIA 31 years of administrative and project
management experience, primarily in the institutional/charity area of the
non-profit sector. She has significant experience/tenure at Doctor's Hospital/Toronto
General Hospital/University Health Network; The Princess Margaret Hospital
Foundation; and, most recently, at Trillium Health Centre Foundation. Nora
is also a part-time professional figure skating coach/instructor, teaching
both children and adults.
We welcome these valuable additions to the MRIA team and
invite you to contact us with any questions.
Hot off the Press - CJMR Volume 23.1
... and being delivered with a copy of Vue in March!
Keep an eye on the mail towards month end for the long
anticipated copy of Canadian Journal of Marketing Research (CJMR). All MRIA
members receive a copy at no additional cost, as part of the value-added
in being a Member in good standing of MRIA. Additional copies will be made
available for purchase by mid March.
Even better news is that we have already begun assembling
the next issue of CJMR, slated to go to press by late summer and for delivery
to you, our valued Members, by early September. Which also goes to say that
we continue to look for thought-provoking articles from all you budding authors,
so get writing and send us your works.! Many thanks to the great work done
by the CJMR Editorial Team - to view their names along with guidelines
on article writing, click
MRIA Portal - major strategic initiative
is almost complete
In line with your Association's objective to become
fully self-sufficient within its own dedicated staff team and to eliminate
reliance on Association Management Company support, MRIA embarked on a major
initiative to build a member database-linked Portal and financial system,
to handle all transactions online including membership, events and education
registrations. The Portal will enable us to better serve our members, non-members
and service providers.
MRIA is in the final stages of validation testing and the new MRIA
Portal will go "live" in approximately 2 weeks. When the Portal
is ready to accept transactions, an Email Notification will be sent, indicating
that our 2007 Membership Renewal Period is underway, along with information
on how to login to the Portal, discounts being offered and the deadlines
In the interim, all members keep their active status and
CMRP designations. More details will follow as the Portal goes "live".
Prairie Chapter Luncheon: Does Sex Really Sell? - February 16
Facts or sex; which marketing strategy is more effective? Does provocative promotion work? Does marketing really need sex? The next
MRIA Prairie Chapter luncheon will be held at the Delta Hotel on February 16th, 2007. In his presentation, "Does Sex Really Sell?" David Di Zhang will explore consumers'
interpretations of sex in marketing and how it influences their reactions. Visit the Prairie Chapter website, for more information and to register.
Alberta Chapter: Advance notice to MRIA
members working towards the CMRP.
Techniques of Marketing Research, a core course
for MRIA professional designation, will take place March 29-30, 2007 in
Edmonton. This course is an introduction to multivariate analysis and covers
a wide range of techniques used to solve complex marketing problems. Register today
to get the Early Bird registration discount.
CALL FOR SPEAKERS: ENERGIZE! - The 22nd
Annual QRCA Conference
The 2007 QRCA Conference Speaker Committee invites
you to submit your proposal for consideration as a conference speaker at
the 22nd Annual QRCA Conference, to be held Wednesday, October 24, to
Friday, October 26, 2007 in Vancouver, BC, Canada. QRCA members look
to the conference as a powerful learning experience that helps them grow
both professionally and personally. And the heart of that experience is
a broad range of engaging speakers - professionals like you - sharing their
insights and perspectives. All speaker applications must be submitted
by March 30, 2007. Click
here, for complete details.
Blue Mountain Conference, June 13-15, 2007
MRIA is proud to present our 2007 National Conference, Our Changing Communities: Insight through Innovation.
Canada's research professionals are providing new insights about the changing communities in which we live.
Please go to the MRIA conference website for more information
about how you can be a part of the MRIA National Conference.
Vue Magazine - wisdom from industry leaders,
to over 2,000 desks, every month.
How are you reaching your target markets? Ready
to diversify your message and your reach? Have you considered an ad in
Vue? Effectively priced to give you great value for your advertising dollar.
And look for incentives, draws and prizes - only for advertisers of Vue.
To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our
April 2007 issue. The article submission deadline is Feb. 20, 2006. Contact
Stuart Hemerling, editor VUE magazine at 604.721.0480 or email@example.com.
Advertising space is always filling up fast. Don't miss
your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
Feb. 23 for the Apr. 2007 issue
Mar. 27 for the May 2007 issue
For more information about ad sizes, rates and how to book
your ad, please visit the MRIA
Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section:
There are currently 18(!) exciting career openings available for members to view online.
Advertisers: Place your Job Posting online.