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Volume 3, Issue 3

February 9, 2007



Standards Review Task Force - for discussion and comments until March 20, 2007

The MRIA is planning to make important changes to its existing Standards and Rules of Conduct. Please visit the Members-only section of the Association's website to review two draft documents:

  • MRIA Rules of Conduct and Good Practice
  • MRIA Quality Standard for Marketing, Opinion and Social Research

The Rules of Conduct largely addresses matters of an ethical nature and is based on the former PMRS Rules of Conduct. It includes a few provisions from the former CAMRO Standards that were not covered in the PMRS code (again of an ethical nature), as well as a revised disciplinary procedure, and draft Internet research standards developed by a CSRC working group. It also includes brand new clauses, such as:

  • a limitation of liability clause
  • a requirement for members to uphold the MRIA Charter of Respondent Rights, and
  • a clause prohibiting members from making statements about margins of error and other measures of accuracy for sampling approaches that do not have a probability sample as their basis, such as panels.

Clauses carried over from the former CAMRO Standards and new clauses are marked throughout the document for ease of reference.

The Quality Standard is largely based on the ISO Standard; however, it incorporates several provisions reflecting industry practice in Canada. These provisions were carried over from the MRIA Standards for Corporate Members (formerly the CAMRO Standards). Certification reviews of Gold Seal members, currently conducted by John Cawthorne of Deloitte, will be based on this new MRIA Quality Standard.

On behalf of the Standards Review Task Force, I would like to encourage you to view the draft documents posted in the Members-only section of the Association's website, and comment between now and March 20th by emailing me at david.stark@tns-global.com. We will consider all comments received by that date and submit revised drafts to the National Board for approval. I am hopeful that our revised Rules of Conduct and Good Practice and new Quality Standard will be unveiled at the MRIA's March 26th Annual General Meeting.

David W. Stark
MRIA Standards Portfolio Chair


MAKE YOUR VOICE HEARD: CAST YOUR VOTE IN MRIA'S BOARD OF DIRECTORS ELECTION
Make your voice heard in the 2007-08 MRIA National Board election, and help shape the future of your Association! Let's set a record for voter participation in this year's Board election.

In the At-Large category, there are seven candidates running for the three available Board positions, and balloting closes at 12 midnight Eastern on Friday, February 16.

On January 29, an e-mail message was sent to all members-in-good-standing for whom MRIA has a valid e-mail address, providing a unique identifier link to the Electronic Balloting Site where members can view Candidate Statements and vote. A reminder message was sent on February 8 to those who had not yet voted.

If you have not received the e-mail message with a link to the Electronic Balloting Site, please contact MRIA Executive Director Brendan Wycks immediately at bwycks@mria-arim.ca.

The Board election results will be communicated to members during the week of February 26. The 2007-08 Board of Directors will take office on Monday, March 26, the date on which the Association's Annual General Meeting will be held in Toronto.


Staff Announcements - January 2007
We are very pleased to announce that we have three new employees who joined the MRIA staff team in January. We are becoming fully disengaged now from Association management company support (with modest exceptions, given Taylor's limited involvement in our 2006 financial audit and in handling registrations for the January 16 NetGain Conference) -- as follows:

Andrea Wilson joined us as Education and Events Coordinator on Wednesday, January 3, and will report to Sylvie Corbeil-Peloquin, Manager, Member Services. Andrea brings us five years' experience as Program Coordinator with The Wynford Group, a large Toronto-based Corporate and Association Conference and Events planning and delivery firm. She is a graduate of the Hospitality & Tourism Administration program at Centennial College.

Charmaine Burnside joined us as Member Services Coordinator on Monday, January 8, and will report to Sylvie Corbeil-Peloquin, Manager, Member Services. Charmaine brings us five years' experience with two major Associations in Canada, following nine years in the financial services industry in Jamaica. She was for four years a Senior Customer Service Representative with the Purchasing Management Association of Canada (PMAC) - which, like MRIA, has a professional designation program and a significant Chapter/Branch structure -- and, most recently, worked as Membership Coordinator with the Canadian Society of Association Executives (CSAE) for the past year. She holds a B.Sc. (Honors) degree in Management Studies from the University of the West Indies.

Nora Hollands joined us Executive Assistant/Office Administrator on Monday, January 15, and will report to Brendan Wycks. Nora brings to MRIA 31 years of administrative and project management experience, primarily in the institutional/charity area of the non-profit sector. She has significant experience/tenure at Doctor's Hospital/Toronto General Hospital/University Health Network; The Princess Margaret Hospital Foundation; and, most recently, at Trillium Health Centre Foundation. Nora is also a part-time professional figure skating coach/instructor, teaching both children and adults.

We welcome these valuable additions to the MRIA team and invite you to contact us with any questions.


Hot off the Press - CJMR Volume 23.1
... and being delivered with a copy of Vue in March!

Keep an eye on the mail towards month end for the long anticipated copy of Canadian Journal of Marketing Research (CJMR). All MRIA members receive a copy at no additional cost, as part of the value-added in being a Member in good standing of MRIA. Additional copies will be made available for purchase by mid March.

Even better news is that we have already begun assembling the next issue of CJMR, slated to go to press by late summer and for delivery to you, our valued Members, by early September. Which also goes to say that we continue to look for thought-provoking articles from all you budding authors, so get writing and send us your works.! Many thanks to the great work done by the CJMR Editorial Team - to view their names along with guidelines on article writing, click here.


MRIA Portal - major strategic initiative is almost complete
In line with your Association's objective to become fully self-sufficient within its own dedicated staff team and to eliminate reliance on Association Management Company support, MRIA embarked on a major initiative to build a member database-linked Portal and financial system, to handle all transactions online including membership, events and education registrations. The Portal will enable us to better serve our members, non-members and service providers.

MRIA is in the final stages of validation testing and the new MRIA Portal will go "live" in approximately 2 weeks. When the Portal is ready to accept transactions, an Email Notification will be sent, indicating that our 2007 Membership Renewal Period is underway, along with information on how to login to the Portal, discounts being offered and the deadlines to renew.

In the interim, all members keep their active status and CMRP designations. More details will follow as the Portal goes "live".

Prairie Chapter Luncheon: Does Sex Really Sell? - February 16
Facts or sex; which marketing strategy is more effective? Does provocative promotion work? Does marketing really need sex? The next MRIA Prairie Chapter luncheon will be held at the Delta Hotel on February 16th, 2007. In his presentation, "Does Sex Really Sell?" David Di Zhang will explore consumers' interpretations of sex in marketing and how it influences their reactions. Visit the Prairie Chapter website, for more information and to register.

Alberta Chapter: Advance notice to MRIA members working towards the CMRP.
Advanced Techniques of Marketing Research
, a core course for MRIA professional designation, will take place March 29-30, 2007 in Edmonton. This course is an introduction to multivariate analysis and covers a wide range of techniques used to solve complex marketing problems. Register today to get the Early Bird registration discount.


CALL FOR SPEAKERS: ENERGIZE! - The 22nd Annual QRCA Conference
The 2007 QRCA Conference Speaker Committee invites you to submit your proposal for consideration as a conference speaker at the 22nd Annual QRCA Conference, to be held Wednesday, October 24, to Friday, October 26, 2007 in Vancouver, BC, Canada. QRCA members look to the conference as a powerful learning experience that helps them grow both professionally and personally. And the heart of that experience is a broad range of engaging speakers - professionals like you - sharing their insights and perspectives. All speaker applications must be submitted by March 30, 2007. Click here, for complete details.

B2B DIVISION LEARNING SERIES - Feb. 26, 2007: Top 10 Tricks of the Trade in Business (B2B) Data Collection and Recruiting
During this B2B Learning Series event, at the Duke of Westminster Pub in downtown Toronto, Nancy Gulland - President Maverick Research - will share a concise presentation of what you can do when aiming for superior field service results. Maverick Research specializes in B2B market research field services. Monday, February 26, 2007. For more details, click here or contact Liz Inglis at lizinglis@technalysis.on.ca or 416-493-1223.


Blue Mountain Conference, June 13-15, 2007
MRIA is proud to present our 2007 National Conference, Our Changing Communities: Insight through Innovation. Canada's research professionals are providing new insights about the changing communities in which we live. Please go to the MRIA conference website for more information about how you can be a part of the MRIA National Conference.


Vue Magazine - wisdom from industry leaders, to over 2,000 desks, every month.
How are you reaching your target markets? Ready to diversify your message and your reach? Have you considered an ad in Vue? Effectively priced to give you great value for your advertising dollar. And look for incentives, draws and prizes - only for advertisers of Vue. Stay tuned!

Last chance to register for these courses:

Registration deadline:
February 14
Data Mining Techniques

Instructor: Anthony Lea, CMRP & Danny Heuman
Course date: February 22 in Toronto

Registration deadline:
February 21
Semiotics, Introduction: How Symbols, Packaging, & Advertising Communicate

Instructor: Charles Leech
Course date: March 1 in Toronto

Registration deadline:
February 22
Semiotics, Advanced & Applied, Honing Your Semiotic "Eye"

Instructor: Charles Leech
Course date: March 2 in Toronto

Registration deadline:
February 27
Marketing Research Design: An Applied Course

Instructor: Ken Deal, CMRP
Course date: March 7 in Toronto

Benefit from the Early Bird Discount for these courses:

Early Bird deadline: February 13
Website Usability for Marketing Research Professionals

Instructor: Arnie Guha
Course date: March 13 in Winnipeg

Early Bird deadline: March 1
Advanced Techniques of Marketing Research

Instructor: Chuck Chakrapani, CMRP
Course date: March 29 and 30 in Edmonton

Click here for the complete course calendar.

LOCAL CHAPTER WEBSITES
To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our April 2007 issue. The article submission deadline is Feb. 20, 2006. Contact Stuart Hemerling, editor VUE magazine at 604.721.0480 or shemerling@prophis.com.

    Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
    Feb. 23 for the Apr. 2007 issue
    Mar. 27 for the May 2007 issue

    For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

    Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 18(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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