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Volume 2, Issue 3

February 8, 2006


Balloting For 2006-07 MRIA Board of Directors

by Brendan Wycks, Executive Director

Be sure to renew your MRIA membership by the February 10 deadline, and make your voice heard in the 2006-07 National Board election, the balloting period for which will be from Friday, February 10 to Friday, February 24 at 12 midnight Eastern time.

Response to MRIA's Call For Nominations for the 2006-07 National Board of Directors has been outstanding, and there will be contested elections in four Director categories.

In the Western Canada, Ontario, and Quebec/Atlantic Canada constituencies, there are two candidates vying for a single seat. In the At-Large category, there are eight candidates challenging for three available Board positions.

In accordance with the Association's bylaws, these elections will take place by secret ballot, through electronic or regular mail/fax. The 2006-07 Board of Directors will take office on March 30, the date on which the Association's Annual General Meeting will be held in Toronto.

Watch for an MRIA e-mail message on Friday, February 10, when all members-in-good-standing will receive a message that provides balloting process instructions and a link to the site where ballots can be cast electronically. Members will be linked to the ballot that is appropriate for their region of residence: Western Canada; Ontario; Quebec/Atlantic Canada; or Outside Canada. All ballots will provide the opportunity to vote for candidates in the At-Large category.

Members for whom MRIA does not have a valid e-mail address will be sent a hard copy of the appropriate ballot, which may be returned by fax or regular mail.

If you are voting by electronic ballot, the system will permit you to vote just once for the permitted number of candidates. Upon successful completion and submission of your ballot, an automated message will be sent to your e-mail address to confirm that your ballot has been received and registered.

The electronic ballot site will provide access to Candidate Statements, which will also be appended to the hard copy ballots provided to members who require them.

If you have not received an MRIA e-mail message on Friday, February 10 by 5:00 p.m. Eastern, providing your unique identifier link to the Electronic Balloting Site, please contact Brendan Wycks, MRIA Executive Director and Chief Returning Officer, at bwycks@mria-arim.ca.


DO NOT LET YOUR MRIA MEMBERSHIP EXPIRE

By Ellie Sykes, VP, Membership

Please renew as a Marketing Research and Intelligence Association member for 2006 NOW, before your membership expires and benefits cease.

The deadline for the Association's receipt of completed renewal forms and member dues payments has been extended to FEBRUARY 10, 2006, to offset administative delays in the distribution of some membership renewal packages. Act now to preserve your valuable MRIA member benefits.

Remember that the SLIDING SCALE DISCOUNTS available for multiple Regular or Certified Professional Members from the same organization are only available UNTIL FEBRUARY 10. To take advantage of the sliding scale discounts before they expire, visit the on-line membership dues calculator at www.mria-arim.ca/grouprenewals. Multiple member discounts are only available if all members of the same organization are renewed on-line at the same time, in one single session, via the MRIA Web site.

By renewing your MRIA membership now, you will continue to be eligible for a comprehensive portfolio of member benefits, including

  • Leading edge insights and industry intelligence through the monthly Vue magazine; Pulse electronic newsletter; Canadian Journal of Marketing Research; and other member communications;
  • Member Insurance Programs, with deep premium discounts that can only be secured by large professional/industry Association groups and which, in many cases, will more than cover the cost of your membership dues;
  • Eligibility to maintain or pursue the coveted Certified Marketing Research Professional (CMRP) designation;
  • Member Registration Rate savings on Education and Professional Development courses through the School of Marketing Research;
  • Preferred rates for the Ascent 2006 Conference and Tradeshow in Calgary in May 2006, and for local education and networking events through MRIA's Chapters across Canada;
  • Careeer and business development support through the Members Only section of the MRIA Web site (job postings and RFPs);
  • Eligibility to advertise/list in MRIA's prized Research Buyer's Guide sourcebook (Corporate Members Only); and
  • Inclusion in the 2006 Membership Directory (only active members as at February 10, 2006 will be included).

You can renew your individual MRIA membership right now by completing the on-line renewal form available at www.mria-arim.ca/Renewals/Form.asp. You need only your surname and password to renew on-line. If you have forgotten your password, enter your email address where indicated on the site and your password will be immediately sent to you by email.

MRIA is committed to delivering even more value for your membership dues in 2006. We thank you in advance for your support and participation in helping to make YOUR association a strong and vital force as a voluntary, self-regulatory industry and professional Association, and the single authoritative voice of the marketing, survey and public opinion research and business intelligence industry in Canada.



Upcoming Courses:
Registration deadlines are fast approaching for upcoming courses and advanced Seminars. Register today to avoid disappointment.
Feb. 8: Getting Beneath the Surface in Qualitative Research (Toronto, Feb. 14)
Feb. 13: Questionnaire Design (Toronto, Feb. 17)
Feb. 15: Marketing Research on the Internet (Toronto, Feb. 21)
Feb 20: Applying Social Values Research for Marketing and Communications (Ottawa, Feb. 24)
Book these courses now and save $50 to $200!
Feb 8: Moderator Training: Basic (Toronto, Mar. 1-3)
ONLY THREE SPOTS LEFT!
Feb 14: Competitive Intelligence Workshop (Toronto, Mar. 7)
Feb. 17: Marketing Research on the Internet (Calgary, Mar. 10)
Feb. 21: Online Qualitative Research (Online, Mar. 14-16)
Feb. 24: Website Usability for Marketing Research Professionals (Vancouver, Mar. 17)
Feb 27: Marketing Research Design: An Applied Course (Toronto, Mar. 20)
Mar. 8: Moderator Training: Basic (Winnipeg, Mar. 29-31)
For the complete 2005-2006 Course Program,  visit the Education website.


GOING DEEP WITH ONLINE QUALITATIVE RESEARCH

Speaker, Susan Abbott, CMRP

In February, the MRIA B2B Learning Series welcomes Susan Abbott to discuss the use of various Internet techniques for qualitative research. These techniques will be illustrated by mini case studies gathered by dozens of researchers worldwide. The presentation is based on one Susan made to the QRCA conference in Beverley Hills, California in 2005.

Live demonstrations of two of the methods will be created in advance of the February meeting session. If you would like to experience the technology first hand, please e-mail susan@abbottresearch.com or since@epic.to.

This session will take place in the Boardroom of the Duke of Westminster Pub, 1 First Canadian Place, Tuesday February 15th, 6:00pm.

MRIA member registration is $7.00 pre-registered, $10.00 at the door; non-member is $10.00 pre-registered, $15.00 at the door. To register, call Branka Nikolovski at 416-922-1140 ext 125, or e-mail branks@rogers.com.

For full details on this upcoming Learning Series event, visit the B2b website.


Nominating Committee Seeks Portfolio Chair Candidate Recommendations

By Brendan Wycks, Executive Director

The MRIA Nominating Committee is seeking recommendations of candidates, who must be members-in-good-standing, for the Association's 2006 -07 Portfolio Chair leadership positions.

Portfolio Chairs are not elected by the membership-at-large, but rather will be either (i) elected by the Board of their respective Council or Affinity Division of the Association; or (ii) appointed by the 2006-07 MRIA Board of Directors at its first meeting, having the benefit of the Nominating Committee's recommendations.

The Portfolio leaders to be elected by their respective Boards are the Chairs of the Research Agency Council, the Research User Council, the Chapter Council, the Qualitative Research Division, and the Business-to-Business Division.

The Portfolio leaders to be appointed by the MRIA Board of Directors are the Chairs of the Communications, Education, Industry & Government Relations, Membership, Publications, and Standards Committees.

Click here to view MRIA Portfolio Chair Position Descriptions and to access a Portfolio Chair Recommendation Form.

The deadline for submission of completed Portfolio Chair Recommendation Forms is Friday, February 10, 2006 at 5 p.m. Eastern Standard Time.

For further information, contact MRIA Executive Director Brendan Wycks at (905) 337-3550 or bwycks@mria-arim.ca.


Calling all knowledge workers!

By Cam Davis, Editor-in-Chief, CJMR

The editorial board debated whether to continue to call the CJMR a "journal" because such a descriptor might intimidate potential authors. Journals serve ivory tower institutions very well and there has to be a vehicle in which professors have to publish.

Notwithstanding, the Canadian "Journal" of Marketing Research is mandated to serve practitioners first and foremost. To that end, I am inviting research practitioners to submit articles by February 28, 2006. If you want to submit an outline beforehand, I would be pleased to respond. If you have recently given a PowerPoint presentation at a conference and would like to write an article based on the slides, send me the slides for feedback. Cam Davis, editor, cdav@pollara.ca.

Share the knowledge!


By Stuart Hemerling, Editor-in-Chief, Vue Magazine

We encourage all VUE readers to submit articles, letters and ideas. Please e-mail VUE Editor Stuart Hemerling at shemerling@prophis.com, indicating the topic on which you are interested in sharing your views or experience. Submissions should be between 600 and 1,200 words in length and should focus on topics relevant to the market research and intelligence industry in Canada.

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our April 2006 edition. The article submission deadline is February 20th, 2006.

Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
February 24 for the April 2006 issue
March 25 for the May 2006 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

See the MRIA Headline News and Calendar of Events for upcoming events as soon as they're posted!

MRIA CHAPTER NEWS:
  • Toronto
  • Ottawa
  • Prairie
  • Québec
  • NOTICE OF ANNUAL GENERAL MEETING

    Notice is hereby given that the first Annual General Meeting of Members of the Marketing Research and Intelligence Association (MRIA) will be held Thursday, March 30, 2006 in Toronto, Ontario beginning at 6:00 p.m. local time. All members-in-good-standing of the Association are encouraged to attend.

    The location of the AGM and an agenda for the meeting will be communicated to members in the near future.

    2006 Research Buyer's Guide
    Purchase your listing today!

    Beginning with the 2006 edition, only Corporate Members of the MRIA may list in the Research Buyer's Guide. As a Corporate Member who has listed before, sign in now with your Corporate ID. All the tools you're familiar with remain the same. For new Corporate Members, take advantage of this membership benefit to become part of the most comprehensive directory to the Canadian Marketing Research Industry.

    This important tool for Buyers of research includes detailed listings of research companies published in hard copy (provided on a complimentary basis to our more than 1800 members), and free access to all buyers from our website.

    Click here for further details about the Buyer's Guide and to become a Corporate Member.

    Toronto Chapter News
    February 8: 2006 MRIA WALLYBALL TOURNAMENT
    It's time to show your non - research skills in a game of Wallyball. Don't be afraid athleticism is not needed just a team of four players (2 men and 2 women) and the bonus is that you get to pick a funky name for your team. A champion will be crowned, which will have bragging rights for a year.

    For complete details and to register, visit the Toronto Chapter website.


    NOW AVAILABLE for downloading: Presentation of the January 25 Speaker Event. In his presentation, entitled Research in the Drivers Seat: The Role of Market Research in Building Marketing Dashboards, special Guest Speaker Alan C. Middleton, PhD. , outlined the progress that has been made in building marketing dashboards, how marketing dashboards are used to understand marketing effectiveness and ROI, as well as the critical role market researchers must play in the development marketing dashboards.

    His presentation is now available for downloading by clicking here.

    Ottawa Chapter News

    Join us at our next Lunch Meeting on February 23, 2006, for a presentation by Anil Arora, Director General, Census Program Branch, Statistics Canada for a behind-the-scenes look at changes to the upcoming Census that have been six years in the making, and will put a new face on census taking in Canada. For more details visit the Ottawa Chapter website.

    Prairie Chapter News
    The Prairie Chapter continues its commitment to education in market research by offering a course on Customer Satisfaction Measurement, on February 23rd. The course will be taught by Dr. Ed Bruning, a Professor at the Asper School of Business (University of Manitoba) and an expert in customer satisfaction measurement. The course also includes a luncheon seminar. More details on this event will be available soon!


    Time to Hit the Books... and Win: The Prairie Chapter of the MRIA is organizing a marketing research competition for undergraduate students at the University of Manitoba and University of Winnipeg. The competition provides students with an opportunity to plan, undertake, and report on a research topic, with the ultimate goal of developing research skills in students and fostering interest in the discipline from a career perspective. The winning entry will be awarded $1,000. For more information , please visit the Prairie Chapter website.

    Québec Chapter News

    Le bulletin de la section Québec est maintenant disponible.

    Fresh off the (digital) press to your computer: the Quebec Chapter Newsletter.

    Requests for Proposals

    Two organizations are currently inviting tenders for interesting research projects!
    If you company is interested in bidding, visit the Requests for Proposals Section, located in the Members Only Section of the MRIA website.

    If your organization is looking for a qualified marketing research company to look after your research project, the MRIA website is the perfect place to invite tenders. Complete information is available here.

    Career Opportunities

    Need a Career Change?
    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 19(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    SPONSORSHIP OPPORTUNITIES:
    Please visit our website for information on PULSE sponsorship opportunities.

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