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Volume 3, Issue 2

January 26, 2007

Make Your Voice Heard And Help Shape MRIA's Future
Make your voice heard in the 2007-08 MRIA National Board election, and help shape the future of your Association. Consistently in PMRS National Board elections, and again last year in MRIA's first election, member voting participation has hovered around 30%. The MRIA Nominating Committee challenges and encourages all members to make your voice heard, by exercising your right to elect the leaders of your Association. Let's set an all-time record for voter participation in this year's Board election! Response to the Call For Nominations for the 2007-08 Board of Directors has been outstanding, and there will be contested elections in two Director categories. Continues...

MRIA Portal - major strategic initiative is almost complete
In line with your Association's objective to become fully self-sufficient within its own dedicated staff team and to eliminate reliance on Association Management Company support, MRIA embarked on a major initiative to build a member database-linked Portal and financial system, to handle all transactions online including membership, events and education registrations. The Portal will enable us to better serve our members, non-members and service providers.

While it is difficult to give a definite date for the Portal's launch, MRIA is in the final stages of validation testing and the new MRIA Portal will go "live" within the next few weeks. When the Portal is ready to accept transactions, an Email Notification will be sent, indicating that our 2007 Membership Renewal Period is underway, along with information on how to login to the Portal, discounts being offered and the deadlines to renew.

In the interim, all members keep their active status and CMRP designations. More details will follow as the Portal goes "live".

QRRQ - another strategic initiative - contact

Late last year, the MRIA national office took over all administrative functions relating to the Qualitative Research Registry / Registre de la recherche qualitative (QRRQ) - including tabulating submissions and processing payments. The first reports are due out next month, covering the month of December 2006. Kindly note that all contact information has changed and all inquiries and submissions should be directed to the MRIA office in Mississauga. Click here for details.We will provide further updates on Pulse and Vue throughout 2007.

New Service for Corporate User Members: askRUC
The Research Users Council has just put into operation a new service for Corporate Research Users. askRUC is an exciting new tool from the MRIA available only to Corporate User members. It's designed to allow a user/buyer of research services, to reach out to fellow user/buyers and seek advice, obtain referrals, get reactions to anything that you can put into an email format query in a secure on-line environment. For the complete article, click here.

Ottawa Chapter Intelligence Day: February 8, 2007
Mark your calendars! That's the day of the Ottawa Chapter's Intelligence Training Day. The program will include a dynamic, interactive half- day workshop designed to help you build your research skills into an effective strategic intelligence service and environmental scan. In two afternoon panels, expert MRIA members will share their intelligence experience, and intelligence professionals will explore the larger context of intelligence activities. The full day event is $99 members and $129 for non- members and a special $49 for students. To register, please email Myron Rusk.

Alberta Chapter: Advance notice to MRIA members working towards the CMRP.
Advanced Techniques of Marketing Research
, a core course for MRIA professional designation, will take place March 29-30, 2007 in Edmonton. This course is an introduction to multivariate analysis and covers a wide range of techniques used to solve complex marketing problems. Register today to get the Early Bird registration discount.

CALL FOR SPEAKERS: ENERGIZE! - The 22nd Annual QRCA Conference
The 2007 QRCA Conference Speaker Committee invites you to submit your proposal for consideration as a conference speaker at the 22nd Annual QRCA Conference, to be held Wednesday, October 24, to Friday, October 26, 2007 in Vancouver, BC, Canada. QRCA members look to the conference as a powerful learning experience that helps them grow both professionally and personally. And the heart of that experience is a broad range of engaging speakers - professionals like you - sharing their insights and perspectives. All speaker applications must be submitted by March 30, 2007. Click here, for complete details.

B2B DIVISION LEARNING SERIES - Feb. 26, 2007: Top 10 Tricks of the Trade in Business (B2B) Data Collection and Recruiting
During this B2B Learning Series event, at the Duke of Westminster Pub in downtown Toronto, Nancy Gulland - President Maverick Research - will share a concise presentation of what you can do when aiming for superior field service results. Maverick Research specializes in B2B market research field services. Monday, February 26, 2007. For more details, click here or contact Liz Inglis at lizinglis@technalysis.on.ca or 416-493-1223.

Blue Mountain Conference, June 13-15, 2007
MRIA is proud to present our 2007 National Conference, Our Changing Communities: Insight through Innovation. Canada's research professionals are providing new insights about the changing communities in which we live. Please go to the MRIA conference website for more information about how you can be a part of the MRIA National Conference.

Vue Magazine - wisdom from industry leaders, to over 2,000 desks, every month.
How are you reaching your target markets? Ready to diversify your message and your reach? Have you considered an ad in Vue? Effectively priced to give you great value for your advertising dollar. And look for incentives, draws and prizes - only for advertisers of Vue. Stay tuned!

Last chance to register for these courses:

Registration deadline: January 30
Advanced Techniques of Marketing Research

Instructor: Chuck Chakrapani, CMRP
Course date: February 7 and 8 in Vancouver

Registration deadline: February 1
Market Segmentation Research

Instructor: Chuck Chakrapani, CMRP
Course date: February 9 in Vancouver

Registration deadline: February 2
Product Usability Research

Instructor: Melanie Rodney, CMRP
Course date: February 12 in Toronto

Benefit from the Early Bird Discount for these courses:

Early Bird deadline: February 1
Semiotics, Introduction: How Symbols, Packaging, & Advertising Communicate

Instructor: Charles Leech
Course date: March 1 in Toronto

Early Bird deadline: February 2
Semiotics, Advanced & Applied, Honing Your Semiotic "Eye"

Instructor: Charles Leech
Course date: March 2 in Toronto

Moderator Training: Basic
Instructor: Tania Heintzman, CMRP
Course dates: February 7 to 9 SOLD OUT

Waiting list available for a later date

Click here for the complete course calendar.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our April 2007 issue. The article submission deadline is Feb. 20, 2006. Contact Stuart Hemerling, editor VUE magazine at 604.721.0480 or shemerling@prophis.com.

    Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
    Feb. 23 for the Apr. 2007 issue
    Mar. 27 for the May 2007 issue

    For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

    Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 11(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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