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Volume 4, Issue 2

January 21, 2008

MRIA Seeks Leadership Candidates: Board Nomination Deadline Extended to Friday, February 1

The deadline for candidate nominations for the 2008-09 MRIA National Board of Directors is fast approaching. The nomination period closes Friday, February 1, 2008 at 5:00 p.m. Eastern time.

The MRIA Nominating Committee is seeking candidates for these important leadership positions in the Association, and encourages all well-qualified members to run for one of the Board positions outlined below.

1) Western Canada Region Director
2) Ontario Region Director
3) Quebec/Atlantic Canada Region Director
4) Chapter Council Director

The Board Nomination Form and other information about the election can be found on the MRIA web site.

For further information, contact MRIA Executive Director Brendan Wycks, Chief Returning Officer for the Board election, at (905) 602-6854, ext. 8724 or bwycks@mria-arim.ca

Mark you calendars for MRIA’s AGM in Toronto on March 31, 2008.

The deadline to renew for 2008 is less than two weeks away, on January 31, 2008

Renew Your MRIA Membership TODAY...! To access a full year of member benefits and discounts

For more information on MRIA Membership dues and fees:
• for Individual members: click here.
• for Corporate members: click here.

The deadline to renew your MRIA membership is January 31, 2008.

If you are associated with a Corporate member of the Association, your Corporate Representative should renew all the Individual members associated with the company.

Please note that until January 31, 2008, Individual members working for a Corporate member of MRIA can benefit from a Group Discount on their Individual membership dues.

You can process your membership transaction in the MRIA Portal.

Exploding Paradigms: Rethinking Traditional Approaches and Patterns: Upcoming Qualitative Conference, Friday, February 22nd, 2008 at the Granite Club in Toronto.

ParadigmsThis year, the QRD sets out to stretch the boundaries of our industry to dig deep into the current challenges that we as, recruiters, research buyers and suppliers, are faced with on an ongoing basis. The goal is not only to expose and discuss these challenges but also to look at them from a different perspective.

2008 National Conference: “Open Skies, Open Minds”
Winnipeg May 25 – 28, 2008

Become a sponsor now, as the sky’s the limit at the 2008 MRIA conference! Canada’s premiere Marketing Research Conference attracts 300 to 400 decision makers and marketing research practitioners from research agencies and user organizations. For more information, please download our Sponsorship Prospectus (PDF format).

Visit www.mria-arim.ca/Conference2008 for Registration information on this exciting, not-to-be-missed event.

VoxPop – Media coverage of the third VoxPop release continues to grow

VoxPopJust before year’s end, MRIA released the results of the VoxPop survey regarding new year’s resolutions. You know … the ones about quitting smoking, drinking less and going to the gym more often that generally last 12 minutes or, if you’re lucky, 12 days into the new year. What are we really trying to commit to? Changing a habit? Improving our lifestyle?

Media coverage has been nothing short of phenomenal. A sample can be viewed on the VoxPop website.

This VoxPop survey was conducted for MRIA by Research House Inc., a division of Environics Research Group Limited. The poll was conducted via telephone between December 13 and December 17 of 2007 with a national random sample of 1,223 adult Canadian respondents and is considered accurate within ± 5%, 19 times out of 20.

Read the VoxPop article in the February issue of vue.

Will you be vue’d in 2008?

MRIA’s vue magazine is coming of age with a new editorial team, monthly themes, great articles, interviews, effective advertising and yes, a fresh new look! February is now on press and will be delivered by month end. Be counted among the successful advertisers who depend on vue to get their marketing messages across. For more info click here.

Ottawa Chapter Speaker's Event - January 24

Join us on January 24, 2008 at 8:00 am at the
Sheraton Hotel, 150 Albert Street, Ottawa for our first Speaker Event of the year, entitled, Simple Practitioner-Oriented Tests for Multiple Response Survey Data with Roland Thomas, Ph.D., Sprott School of Business, Carleton University. Breakfast included. For more information, please visit the Ottawa Chapter website.

B2B 2008 Learning Series Event: TONIGHT!!
Look What We Did With Our Research!

The Duke of Kent Pub
Monday, January 21 @6:00PM
2315 Yonge Street, 2nd Floor

Do you remember the episode of M*A*S*H in which somebody sends Hawkeye and BJ a hot new mystery novel with the last page missing, and they spend the rest of the show going crazy trying to figure out “Who dunnit”? Research Agency people often feel like that. They do the research, but they never find out what (if anything) happens as a result of it. Join us to hear a presentation by Ted Flewwelling of I.R.P. Industrial Rubber and Bob Inglis of Technalysis as they “spill the beans” on how I.R.P. used some fascinating research about industrial hose and belting – for more info click here.

Admission charges: $10.00 +GST for MRIA members, $15.00 +GST for non-members, pre-registered only, not at the door.

Rethinking Research in a Web 2.0 World
Complimentary Webinar:
Exclusively for Research Users
Tuesday, February 26: 1:00 to 2:00 p.m. Eastern

MRIA’s Research User Council (RUC) is pleased to present a free online seminar exclusively for Research Users and generously sponsored by the Research Agency Council (RAC).

In this session, Doug Church of Phase 5 Consulting Inc. will discuss the implications of this new relationship for the manner in which organizations engage customers and other stakeholders. Through demonstration, the session will show how techniques such as purpose-driven online communities and online diaries can be used to obtain deeper insights and build stronger audience relationships. Doug Church, a founding partner of Phase 5, has helped to pioneer online research techniques since they emerged as an important methodology in the early 1990s.

To Register: E-mail or call Nora Hollands at the MRIA Office E-mail: nhollands@mria-arim.ca; Phone: 905-602-6854 or 1-888-602-6742 ext. 8721

For more information, contact RUC Board members Laurie Thompson: lthompson@sklarwilton.com; or Ron Silverton: ron.silverton@aimtrimark.com.

BBMAs a benefit of MRIA membership, you are invited to attend BBM Canada’s Staying Tuned 2008 Annual Conference on February 5, 2008. As Canada's pre-eminent electronic media research conference, Staying Tuned brings together many of the world's leading media measurement thinkers and researchers. The conference is attended by 250-300 specialists to hear from a panel of international experts speaking on the latest audience measurement theories, practices and ideas. This year, the conference will focus on the latest theories, practices and ideas surrounding audience measurement. For more information on this event or to register, please click here.

ESOMAR World Congress 2008 - FRONTIERS
Montreal, September 22-25, 2008

The world is transforming. Each new day presents unexplored terrain and uncharted frontiers. Venturing into these new spaces can be daunting but with knowledge, creativity and experimentation the opportunities for growth are vast.

Congress 2008 wants to challenge the status quo, inviting you to think beyond the here and now, focusing your attention on everything that is cutting edge, innovative, creative, and ‘business unusual’. Click here for more info.

63rd AAPOR (American Association for Public Opinion Research) Conference, May 15-18, 2008
The conference will bring together almost a thousand of the country's leading public opinion research scientists to discuss and analyze the latest research on public opinion and survey methodology, theory, and results. This year's conference is being held in the fascinating City of New Orleans.

Registration begins February 1, 2008. For details, visit the AAPOR website.

Mark your Calendars
BBM 2008 Staying Tuned Conference in Toronto - February 5, 2008
Qualitative Conference in Toronto - February 22, 2008
RUC Webinar - February 26, 2008
MRIA Annual General Meeting in Toronto - March 31, 2008
AAPOR 63rd Conference in New Orleans – May 15-18, 2008
MRIA National Conference in Winnipeg - May 25 - 28, 2008
ESOMAR Congress 2008 in Montreal – Sept 22-25 2008

2008 Ad Pricing Now Available Online!

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our April 2008 issue from PR Firms and Ad Agencies. The article submission deadline is February 10, 2008.

Jan. 24 for March 2008 issue

Feb. 22 for April 2008 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.


Last chance to register for this course:

Registration deadline: Jan. 23
Marketing Research on the Internet

Instructor: Cam Davis, CMRP
Course date: Jan. 31 in Toronto

Registration deadline: Jan. 24
Moderator Training: Basic

Instructor: Tania Heintzman, CMRP
Course date: Jan 30 - Feb 1 in Calgary

Registration deadline: Jan. 30
Marketing Management for Researchers

Instructor: Tim Mills, CMRP
Course date: February 7-8 in Vancouver

Registration deadline: Jan. 31
Questionnaire Design

Instructor: Jordan A. Levitin, CMRP
Course date: February 8 in Ottawa

Benefit from the Early Bird Discount for these courses:

Early Bird deadline: Jan. 23
Measuring Customer Satisfaction, Loyalty & Retention

Instructor: Chuck Chakrapani, CMRP
Course date: February 20 in Toronto

Early Bird deadline: Jan. 24
Measuring Customer Satisfaction: Advanced Analytical Techniques

Instructor: Chuck Chakrapani, CMRP
Course date: February 21 in Toronto

Click here for the complete course calendar.

For more information on the MRIA School of Marketing Research Certificate Program leading to the Certified Marketing Research Professional (CMRP) designation, click here.

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Request for Proposal (RFP)

    The Request for Proposal section is a service to MRIA members. If your organization is seeking a qualified marketing research company to look after your research project, this is the perfect vehicle to invite proposals. For more information, click here.

    There are currently 2(!) exciting RFP available for members to view online.

    Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 17(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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