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Volume 2, Issue 2

January 20, 2006

Nomination Period For 2006-07 Board of Directors Extended Until January 27

By Brendan Wycks, Executive Director

At a recent MRIA Nominating Committee meeting, concern was expressed that the December 23 deadline for nominations for the 2006-07 MRIA Board of Directors fell inconveniently close to Christmas and the Holiday Season period when many businesses are closed.

In the interests of ensuring as full a slate of nominees as possible for all member constituencies represented on the Board, the Nominating Committee has therefore decided to extend the nomination deadline until Friday, January 27, and to encourage those interested in serving on the National Board to submit their nomination by that final deadline.

During the Nomination Period extension, the Nominating Committee will be accepting nominations for each of the Board positions outlined on the MRIA web site, where a Board Nomination Form is also available. Each nominee's form must be (i) signed by three other members-in-good-standing of the Association who are not members of the Nominating Committee; and (ii) signed by the nominee, to indicate acceptance of the nomination. The deadline for submission of completed Nomination Forms is Friday, January 27, 2006 at 5 p.m. Eastern Standard Time.

In accordance with MRIA's Bylaws, an election for the Association's 2006-07 National Board of Directors will then take place via an electronic or regular mail secret ballot process, from January 31 to February 17, 2006. The new Board of Directors will take office in conjunction with the Association's Annual General Meeting on March 31, 2006 in Toronto.


The new MRIA Member Insurance Programs launched in late 2005 are proving to be very popular among members, judging by the volume of inquiry calls and the number of quotes and insurance policies already issued by LMS PROLINK, the Association's insurance broker.

The comprehensive coverage and value-for-money offered by the Member Insurance Programs are perceived as very valuable by our members. In many cases, the annual premium savings available through our group program, as compared to coverage and pricing available in the non-group marketplace, can more than pay for the cost of membership in the Association.

And in order to better serve our Quebec-based members in both official languages, LMS PROLINK has partnered with Dale Parizeau LM., a Montreal-based full service financial services firm. Over the past 20 years, Dale Parizeau LM has developed expertise in designing insurance programs for Associations and other groups in Quebec.

Be assured that both LMS PROLINK (all parts of Canada except Quebec) and Dale Parizeau LM (if you reside in Quebec) are both committed to delivering first-rate customer service, and to providing you with comprehensive coverage, which has been specifically designed to meet the needs of market and survey research industry participants, at sharply reduced premium levels. Professional Liability/Errors & Omissions, Comprehensive General Liability/Office Package, Group Benefits Plan, and Home and Automobile insurance are available under the MRIA Member Insurance Programs.

For more information:


By Ellie Sykes, VP, Membership

The deadline for the renewing your MRIA membership for 2006 is coming up soon: January 31.

(However, due to the recent MRIA Member Insurance Program negotiations that have led to the addition of a Quebec-based insurance broker, Dale Parizeau LM, as a service provider for our Quebec-based members, the mailing of membership renewal notices to members with a French language preference was delayed somewhat, but has been completed this week. The renewal deadline for French language-preferred members has therefore been adjusted, as specified in the cover letter included to their renewal packages.)

To avoid interruption of member services and benefits, please do not wait until the last minute to complete and return your Membership Renewal Form and dues payment.

In renewing your MRIA membership, you will continue to be eligible for a comprehensive portfolio of member benefits, including the following:

  • Deep premium savings via the MRIA Member Insurance Programs which, in many cases, will more than cover the cost of your membership dues;
  • Eligibility to maintain or pursue the coveted Certified Marketing Research Professional (CMRP) designation;
  • Savings on Education and Professional Development courses through MRIA's School of Marketing Research;
  • Career and business development support through the Members Only section of the MRIA Web site (job postings and RFPs);
  • Eligibility to advertise/list in the prized Research Buyer's Guide and to be included in the 2006 Membership Directory (Corporate members only); and
  • Preferred rates for the Ascent 2006 Conference and Tradeshow in Calgary in May 2006, and for local education and networking events through MRIA's Chapters across Canada.

And if your company has or will have more than one member of our Association, be sure to take advantage of our sliding scale discounts for multiple members from the same organization. Visit the on-line membership dues calculator at www.mria-arim.ca/grouprenewals before January 31, to access the multiple member discounts available if all members of the same organization are renewed on-line at the same time, in one single session, via the MRIA Web site.

MRIA is committed to delivering even more value for your membership dues in 2006. We thank you for your support and participation in helping to make our Association a strong and vital force as a voluntary, self-regulatory industry and professional Association, and the single authoritative voice of the marketing, survey and public opinion research and business intelligence industry in Canada.

Advanced Half Day Seminars:
Based on member feedback, we are excited to offer our new line of Seminars that are intended for members who may already hold the CMRP designation, or the otherwise more advanced research and intelligence professional, as continuing education opportunities. These seminars presume familiarity with all of the basic techniques of marketing research and are not intended for the beginner. We have two more of these Seminars planned:

Upcoming Courses:
Registration deadlines are fast approaching for upcoming courses and advanced Seminars. Register today to avoid disappointment.
Jan 20: Measuring Customer Satisfaction, Loyalty & Retention (Toronto, Jan. 24)
Jan 20: Measuring Customer Satisfaction: Advanced Analytical Techniques (Toronto, Jan. 25)
Jan 23: Product Usability Research (Ottawa, Jan. 27)
Jan 24: Ethical Issues and Privacy in Marketing Research (Toronto, Jan. 30)
Jan 27: Fundamentals of Marketing Research (Toronto, Feb. 2, 3, 9, 10)
Book these courses now and save $50!
Jan 23: Qualitative Marketing Research (Toronto, Feb. 13)
Jan 24: Getting Beneath the Surface in Qualitative Research (Toronto, Feb. 14)
Jan 27: Questionnaire Design (Toronto, Feb. 17)
Jan 31: Marketing Research on the Internet (Toronto, Feb. 21)
Feb 3: Applying Social Values Research for Marketing and Communications (Ottawa, Feb. 24)
Feb 6: Marketing Research Design: An Applied Course (Toronto, Feb. 27)
For the complete 2005-2006 Course Program,  visit the Education website.


In 2005, B2B marketers focused on growth and customer acquisition; in 2006 they are expected to be more "tactical" than "strategic" with ROI (Return On Investment) dominating the B2B marketing AND research agenda. This seminar will:

  • Review current B2B marketing and research trends.
  • Discuss key issues raised by a pre-eminent B2B world market research organization.
  • Provide a sneak preview of what could lie ahead in 2007.

Full details on this upcoming Learning Series, TRENDANALYSIS: TOP 10 B2B MARKETING TRENDS AND IMPLICATIONS FOR B2B RESEARCH on January 24, 2006.

On February 15, the MRIA B2B Learning Series welcomes Susan Abbott to discuss the use of various Internet techniques for qualitative research, in her presentation entitled, GOING DEEP WITH ONLINE QUALITATIVE RESEARCH.

For details on cost and pre-registration, please visit us at the B2B website

Nominating Committee Seeks Portfolio Chair Candidate Recommendations

By Brendan Wycks, Executive Director

The MRIA Nominating Committee is seeking recommendations of candidates, who must be members-in-good-standing, for the Association's 2006 -07 Portfolio Chair leadership positions.

Portfolio Chairs are not elected by the membership-at-large, but rather will be either (i) elected by the Board of their respective Council or Affinity Division of the Association; or (ii) appointed by the 2006-07 MRIA Board of Directors at its first meeting, having the benefit of the Nominating Committee's recommendations.

The Portfolio leaders to be elected by their respective Boards are the Chairs of the Research Agency Council, the Research User Council, the Chapter Council, the Qualitative Research Division, and the Business-to-Business Division.

The Portfolio leaders to be appointed by the MRIA Board of Directors are the Chairs of the Communications, Education, Industry & Government Relations, Membership, Publications, and Standards Committees.

Click here to view MRIA Portfolio Chair Position Descriptions and to access a Portfolio Chair Recommendation Form.

The deadline for submission of completed Portfolio Chair Recommendation Forms is Friday, February 10, 2006 at 5 p.m. Eastern Standard Time.

For further information, contact MRIA Executive Director Brendan Wycks at (905) 337-3550 or bwycks@mria-arim.ca.

Calling all knowledge workers!

By Cam Davis, Editor-in-Chief, CJMR

The editorial board debated whether to continue to call the CJMR a "journal" because such a descriptor might intimidate potential authors. Journals serve ivory tower institutions very well and there has to be a vehicle in which professors have to publish.

Notwithstanding, the Canadian "Journal" of Marketing Research is mandated to serve practitioners first and foremost. To that end, I am inviting research practitioners to submit articles by February 28, 2006. If you want to submit an outline beforehand, I would be pleased to respond. If you have recently given a PowerPoint presentation at a conference and would like to write an article based on the slides, send me the slides for feedback. Cam Davis, editor, cdav@pollara.ca.

Share the knowledge!

By Stuart Hemerling, Editor-in-Chief, Vue Magazine

We encourage all VUE readers to submit articles, letters and ideas. Please e-mail VUE Editor Stuart Hemerling at shemerling@prophis.com, indicating the topic on which you are interested in sharing your views or experience. Submissions should be between 600 and 1,200 words in length and should focus on topics relevant to the market research and intelligence industry in Canada.

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our March 2006 edition. The article submission deadline is January 20th, 2006.

Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
January 25 for the March 2006 issue
February 24 for the April 2006 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

See the MRIA Headline News and Calendar of Events for upcoming events as soon as they're posted!

  • Toronto
  • Prairie
  • Alberta
  • Québec
  • Ottawa
  • BC
  • 2006 Research Buyer's Guide
    Purchase your listing today!

    Beginning with the 2006 edition, only Corporate Members of the MRIA may list in the Research Buyer's Guide. As a Corporate Member who has listed before, sign in now with your Corporate ID. All the tools you're familiar with remain the same. For new Corporate Members, take advantage of this membership benefit to become part of the most comprehensive directory to the Canadian Marketing Research Industry.

    This important tool for Buyers of research includes detailed listings of research companies published in hard copy (provided on a complimentary basis to our more than 1800 members), and free access to all buyers from our website.

    Click here for further details about the Buyer's Guide and to become a Corporate Member.

    Toronto Chapter News

    Please join us on January 25, 2006 for our Toronto Chapter Speaker Event: Research in the Drivers Seat: The Role of Market Research in Building Marketing Dashboards, with Special Guest Speaker: Alan C. Middleton, PhD., Executive Director, Schulich Executive Education Centre (SEEC), Assistant Professor of Marketing, Schulich School of Business, York University.

    Location: Toronto - Marriott Bloor Yorkville, 90 Bloor St. East

  • $50 Members
  • $70 Non-Members
  • $25 Students

    For complete details and to register, visit the Toronto Chapter website.

    Toronto Chapter announces 2006 Board of Directors. For details click here.

    Date: Wednesday, February 8, 2006
    Location: Balmy Beach Club
    More details coming soon.

  • Prairie Chapter News

    Prairie Chapter AGM & Social Event - Eat, Drink and Be Merry:
    Please join the Prairie Chapter of the MRIA for its annual Social Gathering on Thursday, January 26, from 4:30-7:00 p.m. at Sydney's restaurant at The Forks. We have quite a lot going on at this event. The event will feature Dave Wilson of GENUMARK, one of Canada's leading companies in promotional marketing. Dave will provide some insight into the power of promotional products and how they impact our business. However, we are also holding an Annual General Meeting for the Prairie Chapter of the MRIA. We encourage everyone to come out and enjoy this opportunity to network and socialize with friends, while savouring excellent food and drink.

    For more information and to register, please visit the Prairie Chapter website.

    The Prairie Chapter continues its commitment to education in market research by offering a course on Customer Satisfaction Measurement, on February 23rd. The course will be taught by Dr. Ed Bruning, a Professor at the Asper School of Business (University of Manitoba) and an expert in customer satisfaction measurement. The course also includes a luncheon seminar. More details on this event will be available soon!

    Time to Hit the Books... and Win: The Prairie Chapter of the MRIA is organizing a marketing research competition for undergraduate students at the University of Manitoba and University of Winnipeg. The competition provides students with an opportunity to plan, undertake, and report on a research topic, with the ultimate goal of developing research skills in students and fostering interest in the discipline from a career perspective. The winning entry will be awarded $1,000. For more information , please visit the Prairie Chapter website.

    Alberta Chapter News

    Please join us on January 31, 2006 for our Alberta Chapter Education Workshop: B2B vs B2C Vive la Difference, with Bob Inglis, President of Technalysis Inc. and Co-Chair of the MRIA Business-to-Business Research Division.

    Many clients require business-to business research. The B2B vs B2C Vive la Difference workshop details how to adjust quantitative and qualitative techniques from business-to-consumer to business-to-business research.

    Location: estyle Research, 520 - 1011 1st St SW Calgary

  • $179 Members
  • $199 Non-Members

    For complete details and to register, visit the Alberta Chapter website.

  • Québec Chapter News

    The Marketing Research and Intelligence Association (MRIA) would like to invite you to a training workshop entitled: MEASURING CUSTOMER SATISFACTION: ADVANCED ANALYTICAL TECHNIQUES, to be held February 1, 2006, from 8:30 a.m. to 5:00 p.m. at the Delta Hotel in Montreal.

    This workshop will be conducted by Chuck Chakrapani. The workshop will be conducted in English. For complete details and to register, visit the Quebec Chapter website.

    Ottawa Chapter News

    Join us at our next Lunch Meeting on February 23, 2006, for a presentation by Anil Arora, Director General, Census Program Branch, Statistics Canada for a behind-the-scenes look at changes to the upcoming Census that have been six years in the making, and will put a new face on census taking in Canada. For more details visit the Ottawa Chapter website.

    BC Chapter News

    The BC Chapter announces its 2006 Board of Directors. For details click here.

    Career Opportunities

    Need a Career Change?
    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 8(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Please visit our website for information on PULSE sponsorship opportunities.

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