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Volume 3, Issue 1

January 15, 2007

Last day for registration for Net Gain Forum!
Act now: only 20 seats left!!

To register fill in and fax the registration form to (416) 491-1670. The form can be downloaded here


  • $295.00 + GST - Members
  • $345.00+ GST - Non-members
  • $100.00+ GST - Students (limited seating)

Tickets include Breakfast, Breaks, Lunch, Networking Reception.

Come learn about and discuss the evolution of Online Research
A first-ever event focusing exclusively on challenges and opportunities of conducting online research. This is your unique chance to meet visionary experts in our industry and discuss topics and trends of vital interest to all researchers:

  • Next Generation Online Research
  • Critical Issues facing Online Research and Emerging Best Practices
  • Future of the Internet - and the implications for the research industry

Date: Tuesday, January 16, 2007; 7:30 am - 6:00 pm
St-Andrew's Club and Conference Centre, Room S1, 150 King Street West

Want to know more?
Please visit www.mria-arim.ca/NetGain/ for complete program and other detailed information.

Join in on our discussion of the current and future state of Online Research in Canada. Discover how your company can make a Net Gain through e-research!

MRIA ANNUAL GENERAL MEETING will be held March 26, 2007 in Toronto
Notice is hereby given that the Annual General Meeting of Members of the Marketing Research and Intelligence Association (MRIA) will be held on Monday, March 26, 2007 at 6:30 p.m. (local time) at the Marriott Bloor Yorkville Hotel in Toronto.

Visit the MRIA website for more information.

New Service for Corporate User Members: askRUC
The Research Users Council has just put into operation a new service for Corporate Research Users. askRUC is an exciting new tool from the MRIA available only to Corporate User members. It's designed to allow a user/buyer of research services, to reach out to fellow user/buyers and seek advice, obtain referrals, get reactions to anything that you can put into an email format query in a secure on-line environment. For the complete article, click here.

DÉJEUNER-CONFÉRENCE - 18 janvier 2007.
L'Association de recherche et de l'intelligence marketing (ARIM) a le plaisir de vous inviter à un déjeuner-conférence qui se tiendra jeudi, le 18 janvier 2007. La conférence, portant sur la segmentation de marché sera donnée par M. Louis Moreau, Conseiller Recherche Marketing chez Desjardins, Groupes d'assurances générales.

Pour plus de détails et pour s'enregistrer, cliquer ici.

BC Chapter Speaker Event - Jan. 24, 2007: Secrets to Making the Most Effective Ads
Come and join us on January 24, 2006 for our Speaker Event entitled Talk is Cheap. Advertising Isn't - Secrets to Making the Most Effective Ads, presented by guest speaker Jacquie Matthews, President, Ipsos ASI Canada. It is estimated that in the U.S., over 1/3 of the nearly $300 billion spent on advertising each year is wasted. Ipsos ASI knows that 75% of an ad's in-market success has to do with the creative itself. No additional amount of media weight will make the ad more effective. Getting the creative right is imperative. For more information and to register, please visit the BC Chapter website.

Toronto Chapter Speaker Event - January 24, 2007: Female Engineered Marketing
Come and join us on January 24, 2006 for our Speaker Event entitled Female Engineered Marketing (F.E.M.): Making An Authentic Connection With Female Market, presented by guest speaker Emily Spensieri, Founder & General Manager, F.E.M., Quiller & Blake Advertising. Women's purchasing motivations can be complex, multi-layered and challenging to discover. But pinpointing these motivations is essential to launching any successful marketing initiative. For more information and to register, please visit the Toronto Chapter website.

Prairie Chapter Annual General Meeting and New Year's Gathering - January 25, 2005
The Prairie Chapter's complimentary Annual General Meeting will be held on January 25 at Sydney's at the Forks. Following this will be a presentation by Maureen Kennedy, motivational speaker of Eclectic Communications and an interactive reception. The 2007 Prairie Chapter Board members will be elected and the exciting 2008 Conference to be held in Winnipeg will be discussed. Take advantage of this exciting event to become involved in your industry and have a great time socializing with other friends and members of the research industry in Winnipeg. For more information and to download AGM supporting documents, visit the Prairie Chapter website.

Ottawa Chapter Intelligence Day: February 8, 2007
Mark your calendars! That's the day of the Ottawa Chapter's Intelligence Training Day. The program will include a dynamic, interactive half- day workshop designed to help you build your research skills into an effective strategic intelligence service and environmental scan. In two afternoon panels, expert MRIA members will share their intelligence experience, and intelligence professionals will explore the larger context of intelligence activities. The full day event is $99 members and $129 for non- members and a special $49 for students. To register, please email Myron Rusk.

THE B2B DIVISION INTERNATIONAL WEBINAR SERIES -- presentations by international B2B research experts
WHAT IS B2B MARKETING IF NOT ABOUT SEGMENTATION -- JANUARY 22, 2007 -- a "live" webinar featuring Paul Hague author of several books on B2B marketing and market research including: "The Power of Industrial Brands" and "The Industrial Market Research Handbook".

For more information on both of these webinars, visit the B2B DIVISION NEWS AND EVENTS page or contact rlukaweski@rmlresearch.com

Blue Mountain Conference, June 13-15, 2007
MRIA is proud to present our 2007 National Conference, Our Changing Communities: Insight through Innovation. Canada's research professionals are providing new insights about the changing communities in which we live. Please go to the MRIA conference website for more information about how you can be a part of the MRIA National Conference.

Last chance to register for these courses:

Registration deadline: January 15
Ethical Issues and Privacy in Marketing Research

Instructor: David Stark
Course date: January 23 (AM) in Toronto

Registration deadline: January 18
Qualitative Marketing Research

Instructor: Tim Mills, CMRP
Course date: January 26 in Toronto

Registration deadline: January 23
Conjoint Analysis: Design, Analysis and Reporting that Leads to Better Marketing Strategy

Instructor: Ken Deal, CMRP
Course date: January 31, 2007 in Toronto

Registration deadline: January 25
Marketing Research on the Internet

Instructor: Cam Davis, CMRP
Course date: February 2, 2007 in Vancouver

Benefit from the Early Bird Discount for these courses:

Early Bird deadline: January 15
Product Usability Research

Instructor: Melanie Rodney, CMRP
Course date: February 12 in Toronto

Early Bird deadline: January 18
Questionnaire Design

Instructor: Jordan A. Levitin, CMRP
Course date: February 15 in Toronto

Early Bird deadline: January 25
Data Mining Techniques

Instructor: Anthony Lea, CMRP & Danny Heuman
Course date: February 22, 2007

Moderator Training: Basic
Instructor: Tania Heintzman, CMRP
Course dates: February 7 to 9
Waiting list available for a later date

Click here for the complete course calendar

To learn more about local events and networking opportunities organized by MRIA's seven local Chapters, visit their websites:
  • Alberta
  • Atlantic
  • B.C.
  • Ottawa
  • Prairies
  • Quebec
  • Toronto
  • Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our March 2007 issue. The article submission deadline is Jan. 20, 2006. Contact Stuart Hemerling, editor VUE magazine at 604.721.0480 or shemerling@prophis.com.

    Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
    Jan. 19 for the Mar. 2007 issue
    Feb. 20 for the Apr. 2007 issue

    For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

    Career Opportunities

    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 7(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

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