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Volume 2, Issue 1

January 10, 2006

2006 Member Dues, Benefits, and Renewal Process: Compelling Incentives For Corporate Membership

By Ellie Sykes, VP, Membership

MRIA's 2006 membership renewal process is well underway. The deadline for return of completed renewal forms and member dues payments, to avoid interruption of member services and benefits, is January 31, 2006.

As MRIA enters its second year, evolves in its membership structure, and strengthens its value proposition for each class of members, there are several new developments, as follows:

  • The Board of Directors has set the Individual, Basic Corporate Research Agency, Corporate Research User and Business Supplier membership dues for 2006 at $300.
  • The Corporate membership categories for Research Agency and Research User levels include the base Individual Membership dues. Effectively, this means that the base cost of $300 for an Individual membership is included in the price of becoming a Corporate member for Research Agencies and Research Users.
  • Corporate Research Agency and Corporate Research User members can save 20%-40% off on Professional Liability/Errors & Omissions Insurance; an Office Insurance Package; and a Group Benefits Plan. (The group Home and Auto Insurance Program will be available to all Individual Members of the Association and their immediate family members.)
  • Beginning with the 2006 edition of the Research Buyer's Guide, only Corporate Members of the Association will be eligible to advertise or list in this respected industry source book.
  • To make it as easy as possible for all Corporate Members of the Association to take advantage of MRIA's sliding scale discounts for multiple Individual Members from the same Corporate Member of the Association, a single 2006 membership renewal package has been sent to the Designated Voting Representative of each Corporate Member, containing all of the renewal forms for the Individual Members of MRIA with his/her organization.

To read more, click here.

Advanced Half Day Seminars:
Based on member feedback, we are excited to offer our new line of Seminars that are intended for members who may already hold the CMRP designation, or the otherwise more advanced research and intelligence professional, as continuing education opportunities. These seminars presume familiarity with all of the basic techniques of marketing research and are not intended for the beginner. We have three more of these Seminars planned:

Upcoming Courses:
Registration deadlines are fast approaching for upcoming courses and advanced Seminars. Register today to avoid disappointment.
Jan. 10: Measuring Customer Satisfaction: Advanced Analytical Techniques (Vancouver, Jan. 13)
Jan. 16: Website Usability for Marketing Research Professionals (Toronto, Jan. 20)
Jan 18: Measuring Customer Satisfaction, Loyalty & Retention (Toronto, Jan. 24)
Jan 19: Measuring Customer Satisfaction: Advanced Analytical Techniques (Toronto, Jan. 25)
Jan 23: Product Usability Research (Ottawa, Jan. 27)
Jan 24: Ethical Issues and Privacy in Marketing Research (Toronto, Jan. 30)
Book these courses now and save $50!
Jan 12: Fundamentals of Marketing Research (Toronto, Feb. 2, 3, 9, 10)
For the complete 2005-2006 Course Program,  visit the Education website.


In 2005, B2B marketers focused on growth and customer acquisition; in 2006 they are expected to be more "tactical" than "strategic" with ROI (Return On Investment) dominating the B2B marketing AND research agenda.

This seminar will:

  • Review current B2B marketing and research trends.
  • Discuss key issues raised by a pre-eminent B2B world market research organization.
  • Provide a sneak preview of what could lie ahead in 2007.

For more details about this event, visit the B2B website.

Nominating Committee Seeks Portfolio Chair Candidate Recommendations

By Brendan Wycks, Executive Director

The MRIA Nominating Committee is seeking recommendations of candidates, who must be members-in-good-standing, for the Association's 2006 -07 Portfolio Chair leadership positions.

Portfolio Chairs are not elected by the membership-at-large, but rather will be either (i) elected by the Board of their respective Council or Affinity Division of the Association; or (ii) appointed by the 2006-07 MRIA Board of Directors at its first meeting, having the benefit of the Nominating Committee's recommendations.

The Portfolio leaders to be elected by their respective Boards are the Chairs of the Research Agency Council, the Research User Council, the Chapter Council, the Qualitative Research Division, and the Business-to-Business Division.

The Portfolio leaders to be appointed by the MRIA Board of Directors are the Chairs of the Communications, Education, Industry & Government Relations, Membership, Publications, and Standards Committees.

Click here to view MRIA Portfolio Chair Position Descriptions and to access a Portfolio Chair Recommendation Form.

The deadline for submission of completed Portfolio Chair Recommendation Forms is Friday, February 10, 2006 at 5 p.m. Eastern Standard Time.

For further information, contact MRIA Executive Director Brendan Wycks at (905) 337-3550 or bwycks@mria-arim.ca.

By Stuart Hemerling, Editor-in-Chief, Vue Magazine

We encourage all VUE readers to submit articles, letters and ideas. Please e-mail VUE Editor Stuart Hemerling at shemerling@prophis.com, indicating the topic on which you are interested in sharing your views or experience. Submissions should be between 600 and 1,200 words in length and should focus on topics relevant to the market research and intelligence industry in Canada.

Share your expertise and knowledge... VUE is considering articles on a wide range of topics for our March 2006 edition. The article submission deadline is January 20th, 2006.

Advertising space is always filling up fast. Don't miss your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
January 25 for the March 2006 issue
February 24 for the April 2006 issue

For more information about ad sizes, rates and how to book your ad, please visit the MRIA website.

See the MRIA Headline News and Calendar of Events for upcoming events as soon as they're posted!

  • Toronto
  • Ottawa
  • Alberta
  • Québec
  • 2006 Research Buyer's Guide: New Policy

    MRIA's new policy is that only Corporate Members of the Association may list in the Research Buyer's Guide, beginning with the 2006 edition. Non-Corporate Member advertisers in the 2005 version will still have access to our on-line system to make modifications to the on-line version of their listings between November 2005 and June 2006 (until the 2006 edition of the Guide is published). For complete information and deadlines, visit the MRIA website.

    For details on becoming a Corporate Member of the Association, please visit the Join MRIA section of the web site.

    Toronto Chapter News

    Join us on Monday January 16, 2005 at 6:00 PM until 8:00 PM for our Employers, Researchers, Freelancers & Contractors, Pub Night - free admission - so that you can meet other Researchers in the industry. This invitation includes both MRIA Members and non-members. For complete details, visit the Toronto Chapter website.

    Please join us on January 25, 2006 for our Toronto Chapter Speaker Event: Research in the Drivers Seat: The Role of Market Research in Building Marketing Dashboards, with Special Guest Speaker: Alan C. Middleton. PhD. Executive Director, Schulich Executive Education Centre (SEEC), Assistant Professor of Marketing, Schulich School of Business, York University.

    Location: Toronto - Marriott Bloor Yorkville, 90 Bloor St. East

  • $50 Members
  • $70 Non-Members
  • $25 Students

    For complete details and to register, visit the Toronto Chapter website.

  • Ottawa Chapter News

    Join the MRIA Ottawa chapter on Thursday, January 19 at 12:00 p.m. as we welcome Stephen Kiar, President, Phoenix Strategic Perspectives Inc. Stephen Kiar will present key findings from this fall's survey Corporate Connection, a comprehensive survey of CEOs and senior executives, which focuses on productivity issues, government priorities and performance, the impact of rising oil prices, Katrina and other events on business operations, Canada-U.S. relations, and telecommunications issues, including the federal government Telecommunications Policy Review Panel. Do not miss this lunch presentation, for more details visit the Ottawa Chapter website.

    Keith Neuman, Vice President, Public Affairs of Environics, presented a unique social values research model that was developed in the 1970s and is now in use in more than 20 countries around the world, including Canada and the U.S. Too see the presentation given on November 24 visit the Ottawa Chapter website.

    Alberta Chapter News

    Please join us on January 31, 2006 for our Alberta Chapter Education Workshop: B2B vs B2C Vive la Difference, with Bob Inglis, President of Technalysis Inc. and Co-Chair of the MRIA Business-to-Business Research Division.

    Many clients require business-to business research. The B2B vs B2C Vive la Difference workshop details how to adjust quantitative and qualitative techniques from business-to-consumer to business-to-business research.

    Location: estyle Research, 520 - 1011 1st St SW Calgary

  • $179 Members
  • $199 Non-Members

    For complete details and to register, visit the Alberta Chapter website.

  • Québec Chapter News

    Le bulletin de la section Québec est maintenant disponible.

    Fresh off the (digital) press to your computer: the Quebec Chapter Newsletter.

    Career Opportunities

    Need a Career Change?
    Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section: There are currently 6(!) exciting career openings available for members to view online.

    Advertisers: Place your Job Posting online.

    Please visit our website for information on PULSE sponsorship opportunities.

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