Are bloggers representative of a brand’s customers and prospects or do they mainly represent outliers?
In today’s world the growth of social media is seen by many to have opened the door for organizations to increase their brand awareness, engage with customers, build lead generation and improve ROI. It is believed that blogs attract visitors to your website which in turn creates credibility for your brand and builds customer engagement leading to increase sales. But what does the research say? This presentation will compare the qualitative results from a survey of 524 North American consumers regarding their impressions of 50+ major brands to qualitative results from the analysis of over 250,000 blog posts relating to these same 50 brands.
Vice President, Research Operations OnResearch Inc.
Zach Vetter, Vice President of Research Operations at OnResearch Inc., has over twenty years of professional experience in marketing strategy and research and has worked in Canada, the U.S. and Europe.
Zach holds an MBA in Marketing from Northwestern University’s Kellogg School of Graduate Management and a Bachelor of Commerce from Queen’s University.
Currently in his role at OnResearch, he works with North American Fortune 1000 clients in a wide range of industries on a variety of custom research-based strategy projects. His particular area of expertise is online research methods, including surveys, focus groups, web intercepts, panel-building and social media. Some of his current clients include Deloitte, Sesame Street, 3M, MacLaren McCann, McDonald’s and Yahoo.
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