The Brand Value of a Fan
Many brands have managed to accumulate large numbers of social media fans and followers. The challenge now is what to do with them, and how to successfully marry fan expectations and marketing objectives. This session will share extensive qualitative and quantitative learning about what works in social media, addressing questions such as which page attributes and content are most likely to generate the strongest engagement and brand response.
Ali Rana will also present An Early Look at Branding on the Emerging iPad App Platform, click here for details
Senior Vice President, Head Scientist- Emerging Media Lab Dynamic Logic & Millward Brown
As the Head of the Emerging Media Lab, Ali serves as Dynamic Logic and Millward Brown’s industry and company leader on emerging media trends and marketing effectiveness. Ali has led a number of highly acclaimed industry research initiatives and has been instrumental in developing innovative measurement constructs with leading advertisers, agencies, publishers and platforms in measuring advertising effectiveness.
Ali joined Millward Brown in 1999, heading the Web Technology team. In 2003, he shifted his focus to research, leading Millward Brown's Interactive practice. Now a part of Dynamic Logic, the digital arm of Millward Brown, Ali works with clients across the entire Millward Brown group. An acclaimed speaker, Ali participates regularly in discussions at leading industry conferences including the IAB, ARF, Ad:Tech, Digital Hollywood and OMMA. Ali is also a guest lecturer at NYU’s Stern School of Business.
Ali has a Bachelor of Arts in Economics from Oberlin College with a minor in Third Stream Computing. Ali resides in NYC and is an avid cyclist.
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