An Early Look at Branding on the Emerging iPad App Platform
With over 3 million iPads sold in the first 90 days after launch, the question of whether this platform will prove to be viable and successful is hotter than ever. After a recently completed AdIndex for iPad study, Dynamic Logic, a Millward Brown Company, measured the effectiveness of American Family Insurance advertisements on SkyGrid’s iPad App, which has surpassed 300,000 downloads. The case study centers around initial findings of the impact advertisements have on key brand metrics, including brand awareness and purchase intent.
Ali Rana will also present The Brand Value of a Fan, click here for details
Senior Vice President, Head Scientist- Emerging Media Lab Dynamic Logic & Millward Brown
As the Head of the Emerging Media Lab, Ali serves as Dynamic Logic and Millward Brown’s industry and company leader on emerging media trends and marketing effectiveness. Ali has led a number of highly acclaimed industry research initiatives and has been instrumental in developing innovative measurement constructs with leading advertisers, agencies, publishers and platforms in measuring advertising effectiveness.
Ali joined Millward Brown in 1999, heading the Web Technology team. In 2003, he shifted his focus to research, leading Millward Brown's Interactive practice. Now a part of Dynamic Logic, the digital arm of Millward Brown, Ali works with clients across the entire Millward Brown group. An acclaimed speaker, Ali participates regularly in discussions at leading industry conferences including the IAB, ARF, Ad:Tech, Digital Hollywood and OMMA. Ali is also a guest lecturer at NYU’s Stern School of Business.
Ali has a Bachelor of Arts in Economics from Oberlin College with a minor in Third Stream Computing. Ali resides in NYC and is an avid cyclist.
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