Alli Marshall

President, Strix Insights
   

 

Seeing is Understanding: The Art of Great Deliverables

Every year market research and intelligence practitioners compete for an increasingly smaller share of their end users’ attention span. Barriers to information for end users continue to drop as technology enables anyone with an internet connection to “do research.” In this world, it is incumbent on MR and MI practitioners to communicate in a way that clearly differentiates the value of their work to customers. In this session we’ll explore visual communication approaches that work with, rather than against, our brain’s processing power to amp up the impact and action-ability of MR and MI deliverables.

Alli Marshall

President, Strix Insights

Business visualization specialist and Strix Insights Founder, Alli Marshall knows how to cut through the chaos of data noise to create engaging visual maps.

One of Alli’s earliest career decisions was a choice between art and science. Practicality won and careers in mining geology and petroleum geophysics followed. Working in highly competitive industries, she noticed an emerging trend of companies being overwhelmed by data and information, but truly lacking in actionable intelligence for decision-making.

Alli moved into roles in business analysis, using intelligence techniques to make better decisions. Working as a strategic analysis and market intelligence consultant since 2006, Alli seized on the missing element to bring value to her clients: more collaborative visual methods. Today Alli specializes in analysis and communication that brings information to life visually. Full circle back to that first career choice, but this time around art and science coexist for better decision-making outcomes.

 

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